So many complained but so few of them understood that this is what was going to happen.
Around 25% of your cable bill each month goes to ESPN. That's right, a single channel gets a huge chunk of the money. The rest is divided amongst the rest. People are cool paying $60/month for 100 channels but when you start looking at $15 a month for just ESPN, that seems crazy to most. Thanks to bundling, you get a price that seems more reasonable as it includes far more for the money.
With unbundling, a number of things happen. First, you have less subscribers. This means that each channel has to increase their rates. ESPN can't afford to charge just $20 a month because now they have far less subscribers. So they have to increase their price in order to make the same amount.
The sad second thing is that you put a lot of channels out of business. Within your typical subscription bundle, there are plenty of channels you might not watch but some others do. With a bundled service, everyone helps pay for those. Maybe you even really enjoy one of the small channels. But now that they aren't bundled, they aren't going to make enough to survive. Say goodbye to channels like FX and others that don't have the huge viewership of the big 10 to keep them in business.
There are goods and bads to bundled TV subscriptions. But most don't understand the goods, only believing they'll be able to pay less than what cable companies charge now for even greater choice. That simply isn't true. Enjoy having subscriptions to Netflix, HBO Go, and a dozen others if you want the same choices you use to enjoy.