Cracking down on password sharing probably won't boost (or reduce) revenue significantly as these folks, if they can't get it for free, won't pay anyway. But introducing adverts will boost piracy. I know plenty of people who subscribe to cable or any streaming service that has ads but then download illegally to get an ad-free version of a programme. And the more widespread this becomes, the more likely people are to think 'hmm, maybe I'll save money and not subscribe anymore, given downloading the episode is one click anyway'.
Disney are treading a fine line.
Spotify (and Apple Music/Itunes to an extent) almost eliminated music piracy with a one-stop shop, no adverts, reasonable price and mass adoption of technology.
Streaming services competing against each other, raising prices, introducing adverts, making it hard to watch their stuff legally... None of this is going to go down well. And once younger people (who are most likely to pirate) get into the habit of not paying for media (again) then they'll carrying on doing so as they get older.
Disney are treading a fine line.
Spotify (and Apple Music/Itunes to an extent) almost eliminated music piracy with a one-stop shop, no adverts, reasonable price and mass adoption of technology.
Streaming services competing against each other, raising prices, introducing adverts, making it hard to watch their stuff legally... None of this is going to go down well. And once younger people (who are most likely to pirate) get into the habit of not paying for media (again) then they'll carrying on doing so as they get older.