I have several pages -- the home page has the most-used apps in alphabetical order, then the next page is Games, again in alphabetical order, then Books/Reading/Reference, one more in alphabetical order, then Photography, then Music/Entertainment.....the last page is folders in which I've collected apps I don't really use that much but want to be able to have available anyway. Again, everything is in alphabetical order.....
ETA: I didn't notice, either, that this was in a thread about iOS 6!!! Well, the same setup applies to iOS 7 anyway, and was that way in iOS 6, too. I'm nothing but consistent!