Do you miss the glowing Apple logo?

[sdwaltz]

I'd rather see them make the bold choice of bringing back the rainbow logo, glowing or not

That would be so mega-cringe in today's environment.

 

[arkitect]

But hey, if you want to go really retro, turn that apple upside down!!!

That was a design decision I never understood…

I always felt like an idiot while using it in public.

 

[dmccloud]

I don't think I knew what they meant by "open-apple". I think I thought it was "open" because it had a bite taken out of it. I don't even remember the "closed-apple" being there.

One of the Apple keys was hollow (open), the other was solid (closed)...

 

[westcoastcyc]

I do miss the glowing logo.

 

[darngooddesign]

That was a design decision I never understood…

I always felt like an idiot while using it in public.

It was like that because SJ wanted it that way/

The Upside Down Apple Logo: A Steve Jobs Mistake

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that

www.cultofmac.com

 

[AL2TEACH]

That would be so mega-cringe in today's environment.

Gawd, how crazy is that one, lol but not in a humorous way.

 

[arkitect]

It was like that because SJ wanted it that way/

The Upside Down Apple Logo: A Steve Jobs Mistake

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that

www.cultofmac.com

Yes, I know that.

It remains a stupid decision.

Steve Jobs or not.

 

[Saturn007]

I thought Jobs walked on water, never made a mistake, and Apple went down hill and disappeared after he left…

❌ ‼️

Or, do I have that backwards — I mean, upside down!

🙈 😎

 

[B S Magnet]

No. I think they got rid of it because for very thin screens (like the old 2010 era MacBook airs) bright light/sunlight shining on the logo could damage the screen. This happened to me twice with a 2013 MBA. A very clear halo of different colored screen that matched the apple logo on the back. I got it repaired the first time it happens and then when it happened again I just decided to live with it.

So I do not miss the glowing apple at all.

I’m late to the thread.

There is, however, another reason: it’s cheaper, per unit, to avoid additional precision water-cutting on a separate piece of aluminium (as well as the tooling for holding that piece whilst the cutting is happening). Carrying this to thousands of units at a time, the savings add up for Apple without a need to pass any of that along to the retail buyer (i.e., the product still costs “[local currency symbol]xx99”).

It also means less time for a(n automated) machined set-up for a glossy metal inclusion of the Apple brand mark (which, if I recall, is laser-etched and, again, a lot quicker to work with moving through an assembly line versus water-cutting, as water-cutting also requires a drying step).

 

[Enygmatic]

I kinda miss seeing them; they were a staple during college lectures in dark lecture halls. Still, probably the right choice moving away from them. Kinda like skeuomorphism.