Dude, you didn't buy the 4K film you bought the HD film sadly. Check on your MacBook Pro and you'll see buy in HD or buy in SD. Sadly, the 4K version is a freebie extra for the ATV 4K.Geeze, make a flipping excuse for everything.... I bought and paid for the 4K discs that came with 4K streaming versions, DUDE. I paid for them. WTF is this "extra" NONSENSE? They're STILL 4K on Vudu and everywhere else part of the "Movies Anywhere" system for that reason (because I bought 4K, not 2K "upgraded" by Apple). If I buy the 4K streaming version, I should get the 4K streaming version. PERIOD.
If you're referring to Apple's upgrade to 4K only if you bought it directly from iTunes, that doesn't really apply here or for most people at this stage since 4K is now the standard. They sell 4K. They only sell 2K if Disney won't cooperate or it's some old film that hasn't been converted yet. In other words, the 'upgrade' thing was so several years ago. Nor does it give them the right to just take it back if they feel like it. Or maybe it does? And hence, the reason everyone should buy physical media so they don't get screwed.
As for upgrading from VHS to DVD to BD, etc. That stuff is OVER. Only someone that doesn't understand the formats in the slightest would buy an 8K movie and expect to actually see a difference short of a 250" screen. 4K is as far as the average consumer will EVER need to go. These are no permanent archive copies, save the "lying" 4K titles that are really just 2K up-converts using 2K DIs.
I agree, it would be honest if Eddy Cue came clear about this with a clarification to 9to5mac or MacRumours. Maybe, that's why Apple are launching a streaming service so that they don't have the problem with downloads and single purchases.
The disc method seems to suit you so stick to it. Give up on iTunes and move on. It doesn't make you content. Don't waste a single moment of your life feeling sad or angry about your download. It's not worth it. Life is short buddy. And I bet when you get really old, you'll think about your fantastic hiking trip with friends or a midnight surf or the people that came into your life and left imprints on your heart. You won't think about a gigantic cinema screen or a disc.
Do what makes you really happy with great friends!For somebody who is constantly preaching about "to each their own" you really seem to have a problem with people having a different viewpoint from you. Why is it so hard to understand that other people want a higher quality picture, guaranteed every time (not just when Apple wants to give them access to it), and that people watch movies on devices that aren't a laptop screen or smartphone?
Nobody is forcing you to change what you do, but you really seem to have a problem with other people who don't live up to your standards of minimalism.
Less is more when it come to products and minimalism works great for me. Heck with 70.4 million people are currently displaced world wide, it's about time that people stopped their greed - the greediest and most materialistic people seem to be the most miserable - the current US president is great representation of that!
But hey, adults talking about something so shallow and non significant to life as discs and films is really tragic isn't it. Let's all just move on with our lives! Less TV and more doing!