With the subsidy, they make about the same as what they made with the sale of the first iPhone. That is not the entire income.
I suggest to you that that probably
is Apple's entire income from the sale of an iPhone. The subsidy may be as much as $400 by some analysts' estimates. That, as I said earlier, would place Apple's wholesale price tag for an 8GB iPhone 3G at about $599, which is probably in the same neighborhood as the amount as Apple might have received
over the entire life of the contract of an equivalent first generation iPhone.
A subsidy is a loss for the carrier, not a profit for the manufacturer.
I promise you, I was already aware of that distinction.
Do they still make money off of the phone? Sure. But they've gotta pay for software, manufacturing, shipping, packaging, R&D, etc aside from what iSuppli tells you that the hardware costs are.
I have first-hand experience with the process involved in financing an ongoing engineering project, and I know about the concepts of fixed costs, variable costs, and sunk costs. Thanks for the reminder, though.
It's close to the same amount that they were making a year ago for each iPhone sale, when there was revenue sharing.
iSuppli's estimate for the 3G places the parts cost for the 3G at about $50 less than the parts cost for the first-generation. That might more than balance out the loss they may have taken by increasing their wholesale price and cutting out the revenue sharing deals.
Of course, we don't know for sure what Apple's wholesale price actually is for the iPhone 3G. Nor do we know for sure exactly how much they were receiving from their revenue sharing deals for the first generation iPhone. I estimated about $10 per month, which would place the total revenue share at about $240 over a 2-year contract.
So, by my speculation, Apple used to be bringing in $399 up front, and $240 more over the following 2 years. That would have been a total of $639. But as I stated before, don't forget to depreciate the $240 from revenue sharing due to the time value of money.
Now, by my speculation, Apple is bringing in $599 up front and that's it. The 3G iPhone's parts are estimated to cost $50 less, and I'm assuming manufacturing costs are the same for an iPhone 3G as they were for a first generation iPhone. That's still a net gain of $10 for the iPhone 3G.