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Canadian rapper Drake's hit album "Views" has become the first album on Apple Music to be streamed more than 1 billion times, according to an award Drake shared on Instagram this morning.

drakefirstalbum1billionstreams.jpg

Drake received the news from Apple CEO Tim Cook, iTunes chief Eddy Cue, and Larry Jackson, who heads up original content, all of whom Drake posed with for a second photo that was also uploaded to his Instagram account.

Released on April 29, "Views" was an Apple Music exclusive for one week before it became available on other streaming music services like Spotify and it sold more than 1 million copies during its five-day exclusivity window. Apple and Drake have been working together since Apple Music launched in June of 2015, with Drake offering a Beats 1 radio show and Apple sponsoring his "Summer Sixteen" tour.

🍏🍎 Thank you to everyone. OVO Sound to the 🌎 @applemusic A photo posted by champagnepapi (@champagnepapi) on Sep 26, 2016 at 12:29am PDT​

Just this morning, Drake debuted a 23-minute short called "Please Forgive Me," which is designed to be a visual companion to the "Views" album. The video, which is also an Apple Music exclusive, follows Drake and his girlfriend as they attempt to make off with a wealthy man's fortune. The songs "One Dance," "Controlla," "9," Views," and more are used in the short.

Article Link: Drake's 'Views' Album Becomes First to Reach Over 1 Billion Streams on Apple Music
 

Dilster3k

macrumors 6502a
Jul 20, 2014
790
3,205
This is silly...
They pretty much helped him with the production of the music / videos, etc. and he was a spokesperson when Apple Music was announced. His music and album was plastered in every playlist, chart, recommendation, radio and cramped into any possible corner of Apple Music...
Unfair & meaningless statistic IMO.
 
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truthertech

macrumors 68020
Jun 24, 2016
2,098
2,260
This is silly...
They pretty much helped him with the production of the music / videos, etc. and he was a spokesperson when Apple Music was announced. His music and album was plastered in every playlist, chart, recommendation, radio and cramped into any possible corner of Apple Music...
Unfair & meaningless statistic IMO.


I agree, this is Unfair!!! A billion isn't such a big number. It doesn't mean what it used to. Heck, that's only one stream for every phone Apple has sold. He will never get close to a trillion-- I guarantee it. I don't find it meaningful at all. People probably don't even like Drake, they only listen to him because Apple makes them, and Apple makes them stream his songs!!! This isn't fair at all!! Time for Tim to go; this reeks of desperation.
 
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lunarworks

macrumors 68000
Jun 17, 2003
1,972
5,208
Toronto, Canada
Wahh! Unfair!!! A billion isn't such a big number! People don't like Drake they only listen to him because Apple makes them and Apple makes them stream his songs!!! This isn't fair at all!!
But their favourite video game or anime soundtrack is an unparalleled masterpiece that deserved those billion streams instead!
 
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iceperson

macrumors 6502
Mar 31, 2014
283
139
Is views the new hits? I can just see them putting 5 windows with this vid auto playing every time someone opens iTunes. How many views did that Friday video end up with?
 
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CrystalQuest76

Suspended
Dec 14, 2015
640
717
West Cost A Lot
Is the money being made from the sale of this product going to be parked in Ireland? Or will those photographed American citizens be bringing that money back to the United States and paying taxes?
 
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anthonysjennings

macrumors newbie
Sep 26, 2016
10
17
Maryland
This is silly...
They pretty much helped him with the production of the music / videos, etc. and he was a spokesperson when Apple Music was announced. His music and album was plastered in every playlist, chart, recommendation, radio and cramped into any possible corner of Apple Music...
Unfair & meaningless statistic IMO.

This response is silly. Certifications and awards, however generally meaningless, overall means free press to promote a product. This kind of promotion is essential to generating interest in related products such as merchandise and live performances.

It's also important to demonstrate the otherwise inexplicable reason why an album with no promotion through music videos and unusually rare television performances still went to number one on the album charts, and have one of it's singles ("One dance") stay at number one throughout the spring and summer. It's potentially a new model for the way to have hit albums and singles.
 
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busyscott

macrumors regular
Sep 29, 2015
184
1,595
California
Lol at Tim Cook writing "Thanks." He should have finished his sentence, "Thanks for making us a boat load of money and rolling over and accepting our 1/10 of 1/100 percent cut!"
 
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babaroga73

macrumors regular
Jan 10, 2014
190
74
Being the artist gets , what? 0.005 $ per 1 streamed song, I think he will get hundreds , I'm telling you HUNDREDS of dollars! I'm kidding , I think calculation is about 5 mil $.
 
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