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Don't understand differentiating the phones this way. The smaller 7 should not be an inferior phone. Apple keeps doing wierd stuff.

Its about physical limitations. They just can't fit the dual camera's in the much smaller 4.7 phone.
Its the same reason why there is no 3D touch in the SE. No space.

Or would you rather Apple not include the dual camera in the 7+?
 
Bigger phone has more hardware. No duh. Big deal.

This is like people expecting a huge V8 engine in a subcompact car.

You can't expect a sub compact car to have an engine as large as a full sized car.

Same with phones. A large phone just has way more room to put more hardware.

iPhone 7 Pro - 5.5 inch screen, 32GB, dual camera's $750
iPhone 7 - 4.7 inch, 16 GB, single camera $650

I see no problem with this lineup

I do see a problem with this lineup. While I agree that if a larger phone can take advantage of the extra space, it would be silly to hold back with the features just because the smaller doesn't have it. Same with MBP - the 15 is much more powerful than the 13.

But sticking to 16GB on the smaller one when the larger has 32GB would be a di*k move, especially when there is little to no size difference.
 
This is not a worry at all. Other companies are not developing both hardware and software like Apple is, so the fragmentation that results in devices getting orphaned, or rarely if ever updated isn't going to happen.
The Mac Pro, the Mac mini and the Thunderbolt Display beg to differ.

And Apple has never lacked for quality control.
  • The iOS Map disaster never happened.
  • iPhone 4 users did simply hold it wrong.
  • iPhone 6plus bending problems were only due to unrealistic conditions (and Apple switched to a stronger aluminum alloy and changed internal structure just for fun).
  • The constant problems with discrete GPU's (MBP) and displays (iMac, MBP) in recent years were just made up by the press.
  • iPhone 5's never had problems with nicks and dents in their chamfered edges.
  • The generally amateurish switch from iOS 6 to 7 was working as intended.
  • iOS9.3 did not fail to open links in Mail and Safari for many users.
And the list is not even complete. Yeah, Apple's QC is really up to snuff.

Their customer service is set up in such a way that poor quality control would bankrupt them.
Besides the fact that Apple likes to ignore and sit out problems for a long time, before possibly(!) eventually acknowledging epidemic failure liability, their cash pile would allow them to survive pretty long before the problems would start to become visible externally.

IIRC they changed their service policies so that you now don't get a new replacement device for your defective iPhone anymore, but instead have to accept a refurbished device. Just a small change and seemingly uninteresting, but I find it pretty telling.

But do you really think that a dual camera is going to cause a major software delivery problem? They tailor the software for the flagship product with everything, so it works with everything else regardless what it lacks.
You never worked in QC and/or Software development, did you?

That's like saying having a MacBook Pro and a MacBook Air and a MacBook is going to cause software problems because the MBP has an HDMI port and the rMB doesn't.
Not necessarily going to, but increasingly probable with increasing component combinations. In theory your approach sounds all nice and cozy, but unfortunately reality is very different.

Just for starters: Having those three notebook models, you need to test every software change against each of these models. Now multiply those three models with the possible component combinations and you reach three-digit variation numbers very easily, making driver and general software development and testing and QC very complex and error-prone.

Even within one model, Apple uses multi-sourcing for several reasons (production numbers, negotiation wiggle room etc.). So you could have different models of e.g. screen or SSD within two MBP's from the same model year. And when deadlines and budgets roll in, you _will_ make compromises in testing and QC - otherwise you'd never get any product or update through the door. The more variants you offer, the bigger the compromises.

And the above is not even considering the high dependency on external Software (drivers, compilers etc. etc.) and the changes made there, which might break compatibility with your current software. Sometimes also hardware components get changed for cost optimization or bug fixing, which results in yet more possible combinations. Then you'd have to roll out a fix that considers the situation both before and after that change. And you'd have to test this prior to rollout. And while you're testing, another component receives an update that interferes with the solution you cleverly worked out and extensively tested before. So it's back to the drawing table ...
 
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The Mac Pro, the Mac mini and the Thunderbolt Display beg to differ.


  • The iOS Map disaster never happened.
  • iPhone 4 users did simply hold it wrong.
  • iPhone 6plus bending problems were only due to unrealistic conditions (and Apple switched to a stronger aluminum alloy and changed internal structure just for fun).
  • The constant problems with discrete GPU's (MBP) and displays (iMac, MBP) in recent years were just made up by the press.
  • iPhone 5's never had problems with nicks and dents in their chamfered edges.
  • The generally amateurish switch from iOS 6 to 7 was working as intended.
  • iOS9.3 did not fail to open links in Mail and Safari for many users.
And the list is not even complete. Yeah, Apple's QC is really up to snuff.


Besides the fact that Apple likes to ignore and sit out problems for a long time, before possibly(!) eventually acknowledging epidemic failure liability, their cash pile would allow them to survive pretty long before the problems would start to become visible externally.

IIRC they changed their service policies so that you now don't get a new replacement device for your defective iPhone anymore, but instead have to accept a refurbished device. Just a small change and seemingly uninteresting, but I find it pretty telling.


You never worked in QC and/or Software development, did you?


Not necessarily going to, but increasingly probable with increasing component combinations. In theory your approach sounds all nice and cozy, but unfortunately reality is very different.

Just for starters: Having those three notebook models, you need to test every software change against each of these models. Now multiply those three models with the possible component combinations and you reach three-digit variation numbers very easily, making driver and general software development and testing and QC very complex and error-prone.

Even within one model, Apple uses multi-sourcing for several reasons (production numbers, negotiation wiggle room etc.). So you could have different models of e.g. screen or SSD within two MBP's from the same model year. And when deadlines and budgets roll in, you _will_ make compromises in testing and QC - otherwise you'd never get any product or update through the door. The more variants you offer, the bigger the compromises.

And the above is not even considering the high dependency on external Software (drivers, compilers etc. etc.) and the changes made there, which might break compatibility with your current software. Sometimes also hardware components get changed for cost optimization or bug fixing, which results in yet more possible combinations. Then you'd have to roll out a fix that considers the situation both before and after that change. And you'd have to test this prior to rollout. And while you're testing, another component receives an update that interferes with the solution you cleverly worked out and extensively tested before. So it's back to the drawing table ...

You should move to Utopia where everything runs perfectly.

I mean seriously guy. You really expect Apple to do everything PERFECTLY?

If so you will never be happy with Apple. Or really anything else in life.
 
...


You never worked in QC and/or Software development, did you?


Not necessarily going to, but increasingly probable with increasing component combinations. In theory your approach sounds all nice and cozy, but unfortunately reality is very different.

Just for starters: Having those three notebook models, you need to test every software change against each of these models. Now multiply those three models with the possible component combinations and you reach three-digit variation numbers very easily, making driver and general software development and testing and QC very complex and error-prone.

Even within one model, Apple uses multi-sourcing for several reasons (production numbers, negotiation wiggle room etc.). So you could have different models of e.g. screen or SSD within two MBP's from the same model year. And when deadlines and budgets roll in, you _will_ make compromises in testing and QC - otherwise you'd never get any product or update through the door. The more variants you offer, the bigger the compromises.

And the above is not even considering the high dependency on external Software (drivers, compilers etc. etc.) and the changes made there, which might break compatibility with your current software. Sometimes also hardware components get changed for cost optimization or bug fixing, which results in yet more possible combinations. Then you'd have to roll out a fix that considers the situation both before and after that change. And you'd have to test this prior to rollout. And while you're testing, another component receives an update that interferes with the solution you cleverly worked out and extensively tested before. So it's back to the drawing table ...

You're doing a great job of describing the Windows/Android business model. Even with some differentiation in the various Apple product lines, the list of variables to account for are multiple orders of magnitude smaller than the competition.
 
that link to the article you posted is FLATOUT WRONG.

That article says iPhone profit margin is 45%. What a friken joke. That 45% is based on total bullsheet, guesses, and lies. Those writers have no idea how much Apple pays for the materials or how much other expenses cost.

So lets test this 45% profit margin claim to ACTUAL FACTS that are filed with the SEC. Filings that could send people to jail if they are wrong.

Here is the link to the full SEC report for Apple's 2015 fiscal year:
http://yahoo.brand.edgar-online.com...ex=2&dcn=0001193125-15-356351&nav=1&src=Yahoo

In 2015 iPhone sales was $155 billion.
So if I use the 45% profit margin claim then iPhone profits in 2015 was $70 billion.
Right?

One problem though. Apples ENTIRE CORPORATE PROFIT for 2015 was $53 billion. So there is no way on planet earth that iPhones profit margin is anywhere close to 45%. Unless you believe that iPad/Mac/Watch/Accessories lost Apple over $17 billion last year.

The math just does not add up to the 45% profit margin. That is an utter and absolute fantasy number.
[doublepost=1459791663][/doublepost]

Are you that mad I haven't replied that you've reposted one of your previous comments? Or said the exact same thing in a different way? And you don't call yourself an Apple Apologist haha yeah right.

If you want links here are some that no doubt you will claim are complete bogus and made up, if I had access to Apples cost analysis data I would post that, but I don't.

https://www.macrumors.com/2016/04/04/iphone-se-component-cost-estimate/

https://www.macrumors.com/roundup/ihs-isuppli/
 
Could be due to limitations, maybe the dual camera simply doesn't fit in the 4.7 inch iPhone.
Or it could be that Apple is trying to keep the "plus" meaningful, I don't know!
I'm personally going to skip the iPhone 7 no matter what it has, I will wait for 2017.

Yeah, based on the rumors, we won't get a significant redesign/mLED until next year anyway.
 
The size of the 6s is my limit. I refuse to go any bigger.

Then..

willy-wonka-you-get-nothing-560x420.jpg


I think a lot of things are going to be pushed back until 2017 since that is the anniversary. Who knows though.
 
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Does 5.5" mean that thinner bezels all around is unlikely? If they don't put in a better screen it'll be a tough sell for me, not that that matters much for anybody here (Samsung screens FTW)
 
.......and a compact design that allows for edge-to-edge displays??????

What does a back side camera lens have to do with edge to edge displays in the front?
 
Cut the crap with the camera differences between a 4.7" and 5.5". OIS is a must for the 4.7" anyways. It's fine if there is more RAM and a better resolution for the 5.5" model, but don't take away from 4.7" just because they don't want a bigger phone.
 
Here comes iPhone Pro. This fragmentation is getting pretty brutal. I can only imagine how confused the average Joe that does not read Mac forums feels if I am starting to get confused.
Hopefully the average Joe will find this forum and learn. That's what I did. I could just rely on my very tech savvy husband to pick my gear for me but I just can't be that passive a consumer.

I hate not knowing what I'm buying. I research everything. Whether it's filters for my aquarium or the best vacuum cleaner for my needs, not a penny gets spent unless I know exactly what I'm buying out of all feasible options. I didn't end up with a car that's served me fabulously for 24 years by chance.

If someone wants to blindly shell out several hundred dollars without knowing what the full range of their options are, that's on them. I think it's crazy when the info is out there for free.
 
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OIS on iPhone 6S is very substantial for both smooth video recording and photo shooting. If it makes to 7, it will be great (even without double lense camera). But 7Plus will be a true killer for video and photo, because it takes photos and video of very good quality, not perhaps as good as DSLR, but pretty close and sometimes even better. Both will have even better cameras, a big point in updating (though I hope that they will add other new features, of course, like better music management).
 
Bigger phone has more hardware. No duh. Big deal.

This is like people expecting a huge V8 engine in a subcompact car.

You can't expect a sub compact car to have an engine as large as a full sized car.

Same with phones. A large phone just has way more room to put more hardware.

iPhone 7 Pro - 5.5 inch screen, 32GB, dual camera's $750
iPhone 7 - 4.7 inch, 16 GB, single camera $650

I see no problem with this lineup
This is Apple. They're totally fine with the current camera hump, so why wouldn't there wouldn't be enough room for a different camera? Just enlarge the hump, if it's not going away anyways. It's completely obvious that this is a marketing move, not a limitation of physics.
 
You should move to Utopia where everything runs perfectly.

I mean seriously guy. You really expect Apple to do everything PERFECTLY?

If so you will never be happy with Apple. Or really anything else in life.
You're barking at the wrong tree. I just replied to (bold format by me):
Apple has never lacked for quality control.


You're doing a great job of describing the Windows/Android business model. Even with some differentiation in the various Apple product lines, the list of variables to account for are multiple orders of magnitude smaller than the competition.
So you're actually confirming the potential problems that come with too much of fragmentation. No one says Apple is there yet. The concern is that Apple is actually (again!) moving there. And unfortunately there is no definitive threshold, below which one does not need to expect any fragmentation-related problems.
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This is Apple. They're totally fine with the current camera hump, so why wouldn't there wouldn't be enough room for a different camera? Just enlarge the hump, if it's not going away anyways.
Actually it's to prepare the masses for an ever bigger hump, which features a bayonet for DSLR-class lenses :p:D
 
Exactly. Maybe next year with the 5.0" anniversary model.

If there's an anniversary model, the ghost of Steve Jobs will return and haunt Apple, until they're all buried in an undisclosed landfill in Utah with the Mac XL.
 
I don't believe that the iPhone 7's only feature will be just a better camera, even the iPhone 6S had 3D Touch, a better camera and Live Photos. Apple updates the camera with every iPhone, I think there will be other features they just haven't leaked out yet so we don't know what they are.
 
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