For me, it's not a huge deal to be honest. Big whoop, it has a 2x optical zoom and can create some bokeh. If I want good photos, I'll use my mirrorless Sony. I'm sure most people will find the 7's camera good too, it keeps getting better and better with every release. And if they want really good photos, they'll also get a real camera. No one will use a phone for professional photos. Yeah, some photographers use them for promotional stuff and praise them nicely so Apple can quote them on their keynotes. But thats just for $$, for work, of course they'll use a dslr.