I owned their vacuum cleaner, it's good but it used to have no rivals and now it totally does. And I surely didn't appreciate the gimmicky "engine" design that totally gave Hot Wheels / Fisher-Price vibes to my house.They are doing good stuff with their hair products. Eufy is doing really well with S1 Pro and X10 Pro Robot-vacs. Dyson is loosing this game I think.
They do have hoovers which are very very good with air suction
In most categories, they basically guarantee high performance for a price that's higher than less marketing intensive equivalents.
I think this is mostly going to be some more marketing for them, trying to give the company an image of cool tech maker instead of people who help you clean your house (cool enough for me but still).