Eddy Cue Previews 'Planet of the Apps' at Code Conference: Non-Linear Viewing, Weekly Release, First Trailer and More

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 13, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Eddy Cue, Apple's SVP of Internet Services, spoke at Code Conference tonight alongside Planet of the Apps producer Ben Silverman to preview the show and debut the first trailer from the program. Cue and Silverman also teased several unique aspects of the show, including a dedicated app that allows you to watch the show in a non-linear format.

    The format of the show is similar to that of fellow talent-based reality shows The Voice and Shark Tank. Aspiring app developers descend down an escalator while pitching four judges on their idea. By the time they get to the bottom, the judges must swipe left or right to demonstrate whether they're interested. If multiple judges swipe right on a contestant, the contestant gets to choose who they want to pair with. Once paired, the developer goes through an incubator period, getting advise from developers at big companies like Uber, until it's ready enough to pitch to Lightspeed Venture Partners for funding.

    Silverman and Cue say that the show will debut a new episode every week starting in the Spring, rather than dumping the entire season on a single date, as Netflix tends to do. The show will also have a dedicated app that'll allow viewers to watch the show in a non-linear format. Within the app, people will have the opportunity to pause the linear version of the show to access unused footage of specific developers.

    Apple wasn't the first choice for the show, according to Silverman. The project was initially shopped around to the big networks. The show drew major interest, but Will.I.Am brought up the show to Jimmy Iovine while at a meeting with Apple in Los Angeles. Apple was interested, and Silverman and the rest of the producers slowed down the process with the networks to give Apple a chance at securing it for Apple Music.

    When asked why a TV show about apps is debuting on Apple Music, Cue says that he believes video could a differentiator for the service. "We think we have an opportunity to do something unique with Apple Music and shows," Cue said. "The things we're doing aren't being done by anyone else. If we wanted to do something everyone else was doing, we might be better off buying something or whatever." He later clarified that shows on Apple Music don't have to be about music, similar to how MTV programming isn't always about music.

    Cue says Apple is just starting out with original content, but that it wants to do more. When asked whether it could see itself becoming Netflix, Cue said Apple wants to see where it can go with its own strategy. Cue later emphasized that Apple doesn't just want to buy shows, denying that Apple was ever interested in purchasing The Grand Tour. Instead, Apple only wants to make shows that are unique and "create culture."

    Silverman says that Apple's influence is the only reason he thinks Planet of the Apps could work, pointing out that developers and stars, like judges Jessica Alba and Gwyneth Paltrow, might not have signed onto the show if Apple had not been producing the show.

    Planet of the Apps will not have ads. Cue says he's unsure if future Apple productions will have ads, but that he doesn't know of many people who actually watch ads when they're watching programming. Cue says a lot of people either watch shows on streaming services or purchase or rent them from places like iTunes, bypassing the ads of regular TV.

    Cue also talked about the future of TV. When asked what the big roadblock for Apple was when it was planning its rumored TV service, Cue said discoverability and the complexity of the TV industry. Cue said the TV app is one way to help customers find the content they want to watch without jumping into various services. Cue also says industries are reticent to change, and that people in the industry aren't yet moving in the same direction, making it difficult for Apple to put what it wants to do together. However, Cue says Apple is not interested in pursuing a skinny bundle. In 2015, the CEOs of Time Warner and CBS said Apple was working on a "forward-thinking" streaming service.

    Update: Apple also debuted a new, longer trailer for Carpool Karaoke at the Code Conference.

    Article Link: Eddy Cue Previews 'Planet of the Apps' at Code Conference: Non-Linear Viewing, Weekly Release, First Trailer and More
  2. avanpelt macrumors 68030

    Jun 2, 2010
    I suspect that this show is going to be a tremendous failure. Most people I know couldn't care less about the app development process nor the developers behind the apps. They just want to go to a store and download apps that interest them or help them.

    I think the show could resonate with a lot of folks on MR and similar forums. I'm just not sure that will be enough for Apple to keep it alive.
  3. AgentElliot007 macrumors 6502

    Mar 22, 2010
    Yes! Another check on my sadness scavenger hunt!
  4. ErikGrim macrumors 601


    Jun 20, 2003
    Brisbane, Australia
    Gwyneth Paltrow and Will.i.am? Hard pass.

    ...and I was actually interested in what may have come of this.
  5. brbttyl macrumors member


    Apr 21, 2010
  6. nocturnum, Feb 13, 2017
    Last edited: Feb 14, 2017

    nocturnum macrumors regular


    Feb 8, 2014
  7. Huck macrumors newbie


    Jan 6, 2004
    Sherman Oaks, CA
    Gee, I'll admit I didn't have high hopes… but that is beyond awful. Oof!
  8. now i see it macrumors 68040

    Jan 2, 2002
    All I can say is that I'm glad I'm still using iOS9.
  9. BoltmanLives, Feb 13, 2017
    Last edited: Feb 13, 2017

    BoltmanLives Suspended


    Feb 10, 2017
    Shark Tank for (Apl) Apps exclusive on Apl Muzak ....but worse
    Bonus: comparatively makes CarPool Karaoke look better than horrible, so there is that
    ADDS two time wasters to Apl Musak like Beats 1

    This create "culture thing"...are they serious? Its done, there is no culture, Apl that ship sailed and you are not culture creators, you are embarrassing your existing user base. FIX iTunes stay in your wheelhouse.

    Fox first five shows :

    Married... with Children, The Tracey Ullman Show (Simpsons), 21 Jump Street, Mr. President and Duet Last two were flops the rest took off in some fashion even longest lasting fashion.

    For those bypassing the time wasting...Watch Hunted thats a good show. Get Groove or Spotify. Don't encourage them stop it. Your welcome.
  10. westonm macrumors member

    Jun 19, 2007
    I'm trying really hard to reserve my judgment until it actually comes out, but this, this is not a direction I'd like to see Apple headed.
  11. aaronhead14 macrumors 6502a


    Mar 9, 2009
  12. AgentElliot007 macrumors 6502

    Mar 22, 2010
    And to be clear, I don't like being negative for the sake of being negative, and I'll check this out with an open mind only out of curiosity, but this screams terrible. Gwyneth Paltrow and Will I Am? Seriously? That's beyond tone deaf. It's embarrassing. That trailer made my brain hurt.
  13. bdkennedy1 Suspended

    Oct 24, 2002
  14. McScooby macrumors 6502a

    Oct 15, 2005
    The Paps of Glenn Close, Scotland.
    One more reason not to sign up for :apple:Music, when they say no ads, incoming in 3.2.1
  15. Oblivious.Robot macrumors 6502a


    Sep 15, 2014
    I couldn't even finish watching the trailer, most definitely giving this a pass.

    Edit - Technically is this a reality show? Does this mean that Apple officially have ventured into "reality" shows?
  16. Mad Mac Maniac macrumors 601

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    Not really interested in something like this, but I can't believe I didn't realize the monetization possibility about promoting "planet of the apps" apps in the App Store and just overall publicity for the App Store in general. The show is sort of one big advertisement.
    --- Post Merged, Feb 13, 2017 ---
    Because iOS 10 forces mandatory viewing of this show anytime you use it with no way to bypass?
  17. kodos, Feb 13, 2017
    Last edited: Feb 14, 2017

    kodos macrumors 6502

    May 1, 2010
    With the disclaimer that my impression is based on this single trailer - this has FAILURE stamped all over it. For one thing, the voiceover work is like something from a B-Cable channel. Also, who did this trailer? It is entirely too long.

    The weird thing is the subject matter could be compelling to people like us IF it didn't pander to what the producers believe is the lowest common denominator. At the same time, the mainstream audience is not interested in this subject matter - app developers? Who cares about us, really?

    So I think they have crossed their wires a bit. Also, the title is super cheesy - Planet of the Apps? Seriously - all of this is groan inducing.
  18. KiwiAdventure Suspended

    Dec 7, 2010
    New Zealand
    It looks to be all rubbish and a waste of time. Apple do what you are good at as its not TV programme making.
  19. CaTOAGU macrumors 6502a

    Jul 15, 2008
    Manchester, UK
    I couldn't even start watching the trailer, the whole concept feels incredibly contrived. And sure this type of thing isn't what other music streaming services are doing but this type of show, where rich people sit in judgement over poor or poorer hopefuls has been done to death across the wider entertainment industry. I just don't see any value in having a talent show of any kind on Apple Music.
  20. jccrtv macrumors newbie

    Feb 6, 2010
    IT's BLOODY Shark Tank. Even the same looking set. The same concept. When are more people going to call BS on this stuff. I'd applaud something news but it's a copy of Shark Tank.
  21. ILuvEggplant Suspended


    Jul 28, 2016
    Los Angeles, CA
    Guys I hate to say this but I truly believe it.

    Steve Jobs would have never allowed this.

    He really would have yelled at the team then cried after.
  22. wilhelmer macrumors member

    Sep 12, 2011
    Still don't get why they host this on Apple Music. This is such an obvious nonsense.
  23. Jsameds macrumors 68040

    Apr 22, 2008
    Most people I know couldn't care less about Ed Sheeran, but he is #1 in the charts currently.

    Lesson learned: Anecdotal evidence is null and void.
  24. SoulCloud macrumors member

    Apr 8, 2016
  25. truthertech macrumors 68000

    Jun 24, 2016

    The trailer was actually very well done and has piqued my interest. Very high production value. It will be interesting. I thought Shark Tank sounded dull and would flop, and didn't think this sounded very interesting, but Shark Tank, with a lot less production value has been a huge ratings success, brought in hundreds of millions and won lots of awards, including three Emmy's so I guess I will give this chance.

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