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Eddy Cue Shares Letter Reflecting on Apple's Services in 2022

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Apple today highlighted the success of its services in 2022, including the App Store, Apple Music, Apple Arcade, Apple TV+, Apple Fitness+, Apple News+, Apple Maps, Apple Pay, Apple Card, Apple Podcasts, iCloud, and others.

Apple-Services-2022.jpg

One notable statistic shared by Apple is that App Store developers have earned more than $320 billion since 2008. Meanwhile, Apple Fitness+ now has 3,500 workouts and meditations available in its library and Apple Music has over 100 million songs. More highlights are available on the Apple Newsroom website.

The press release includes a letter from Apple's services chief Eddy Cue, who reflected on a "groundbreaking year for entertainment."
2022 was a groundbreaking year for entertainment. At some point over the past year, you probably discovered a new app, a new song, a new TV show or movie, or game. An experience that made you laugh, taught you something new, or helped you see the world in a new way — and moved you to share it with others.

It's remarkable how much great content is at our fingertips; that's a testament to the extraordinary work of creators worldwide. Never before have we enjoyed instant access to more cinematic original series, more engaging films, more global music, more creative apps, more essential journalism, and more immersive games and sports — no matter where you are, across all your favorite devices.

At Apple, we have the privilege of partnering with creators of all kinds, while building products and services that enable even more creativity. Our mission has always been to enrich people's lives and to leave the world better than we found it, and we know that takes more than technical skill. It requires leading with our values in everything we do. We believe that our products and services should be made for everyone. We believe that privacy is a fundamental human right, and that our highest obligation to our customers is security. We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world.

When we started Apple TV+ a few years ago, we did so to tell stories that reflect our broader humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it.

And believe me: There's much more to come. Moments to anticipate, enjoy, and reflect upon. Moments that will have us jumping up with excitement or at the edge of our seats, or that make us want to get up and dance. Moments that can create lasting memories and bring us closer to one another.

Last week marked my 34th anniversary at Apple, and I've never been more excited about what's ahead. This new year of Apple services will be our most exciting yet — and we can't wait to share it with you.
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The press release comes one day after it was reported that Apple's vice president of services Peter Stern plans to depart the company at the end of January. Stern, a former Time Warner Cable executive, joined Apple in 2016 and was considered to be a candidate to succeed Cue as the company's services chief in the future. Apple has shared a similar press release highlighting its services in January since 2020.

Article Link: Eddy Cue Shares Letter Reflecting on Apple's Services in 2022
 
Article Link
https://www.macrumors.com/2023/01/10/eddy-cue-reflects-on-apple-services-2022/
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JFC. I realize a press release is not the venue for self-awareness (as someone who has worked in PR in the past, I can summarize it as the planet where subtlety goes to die), but what a self-congratulatory fusillade of unicorn vomit. Apple's unrelenting, borderline desperate need to publicly celebrate itself is, to me, the apex of obnoxious. Yes yes yes, Eddy. You're doing the Lord's work and we're all very proud of you. Now shut up and get back at it.
 
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Apple has great services and makes some great TV+ content (compared to some others)

But accessing said services is a terrible experience on non Apple platforms.

Laggy speed, low quality image, low quality sound and tons of missing functionality (iCloud.com is terrible, no Apple Music Connect, ...)

If they ever want to be competitive with the general worldwide public they should make services great everywhere from smart TV's, browsers, windows, consoles etc. Even their bookmark and password sync extensions for Chrome/Edge have been broken for months. And lets not talk about this iTunes replacement that is coming for 6 years now...
 
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cateye said:
JFC. I realize a press release is not the venue for self-awareness (as someone who has worked in PR in the past, I can summarize it as the planet where subtlety goes to die), but what a self-congratulatory fusillade of unicorn vomit. Apple's unrelenting, borderline desperate need to publicly celebrate itself is, to me, the apex of obnoxious. Yes yes yes, Eddy. You're doing the Lord's work and we're all very proud of you. Now shut up and get back at it.
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I understand your sentiment, but still $320 billion in payments to creators since 2008 is literally life-changing for thousands or hundreds of thousands of creators/developers. It goes to show that, yes, Apple is obviously a beneficiary of its ecosystem, but so are small-fries.
 
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SW3029 said:
I understand your sentiment, but still $320 billion in payments to creators since 2008 is literally life-changing for thousands or hundreds of thousands of creators/developers. It goes to show that, yes, Apple is obviously a beneficiary of its ecosystem, but so are small-fries.
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I see no data in Eddy's victory lap press release that indicates the distribution of those payments between yet more large corporations and small independent developers. But yes, a high tide lifts all boats.
 
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cateye said:
JFC. I realize a press release is not the venue for self-awareness (as someone who has worked in PR in the past, I can summarize it as the planet where subtlety goes to die), but what a self-congratulatory fusillade of unicorn vomit. Apple's unrelenting, borderline desperate need to publicly celebrate itself is, to me, the apex of obnoxious. Yes yes yes, Eddy. You're doing the Lord's work and we're all very proud of you. Now shut up and get back at it.
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Because where else are his accolades going to come from?!??
 
SW3029 said:
I'd kill for a $4.99 500GB storage option.
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There is no way they'd do that, that would mean they'd get only $60 every year ;-)

The numbers are impressive, but it also means that they netted ~1 trillion $. No wonder they are opposing even the tiniest change.
 
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Mick-Mac said:
I would prefer Apple do less things and do the things it does do with much better quality control (mostly in the software domain). Hands down my biggest complaint with Apple these days is all the bugs and poor GUI choices.
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Until I actually get a bug that affects me in any way whatsoever, or something that has a user experience like some Android phones I’ve used, I cannot agree. But everyone has their own experiences.
 
smaffei said:
Want to watch something really funny? Try "What We Do In the Shadows" on Hulu (FX) or "Harley Quinn" (adult animated) on HBO Max.

If you don't find either of those funny, then you just may be dead. 😉
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What We Do in the Shadows is so funny. I had a dim view on it when I heard it was coming out as I loved the movie and I figured it wouldn't be as good, but I was wrong!
 
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