So you don't think it makes sense that a finder of an item should make a reasonable effort to locate the owner, or barring personal effort, turn it over to the management of the business where he found it, or the police. OK, then. Nice ethics.
it all depends on your definition of "reasonable effort"
http://gizmodo.com/5520729/why-apple-couldnt-get-the-lost-iphone-back
The assumption is that it was wiped remotely as soon as either the engineer or Apple realized it was lost—probably later that night, not just to lock down the features of the new hardware, but to avoid spilling the beans on the new operating system. So, with a bricked phone in hand, an obvious course of action would be to call Apple. And as we reported before, that's exactly what happened—our source started dialing Apple contact and support numbers. He was turned away, and given a support ticket number.
Here's how it went down, allegedly, from the perspective of the Apple reps who got the call:
I work for AppleCare as a tier 2 agent and before the whole thing about a leak hit the Internet the guy working next to me got the call from the guy looking to return the phone. From our point of view it seemed as a hoax or that the guy had a knockoff, internally apple doesn't tell us anything and we haven't gotten any notices or anything about a lost phone, much less anything stating we are making a new one. When the guy called us he gave us a vague description and couldn't provide pics, so like I mentioned previously, we thought it was a china knockoff the guy found. We wouldn't have any idea what to do with it and that's what sucks about working for apple, we're given just enough info to try and help people but not enough info to do anything if someone calls like this.
If the guy could have provided pictures it would have been sent to our engineers and then I'm sure we'd have gotten somewhere from there, but because we had so little to go on we pushed it off as bogus.
And seriously, what else could have happened? There is no way—not a chance—that a middle-level customer service rep would have known anything about the next iPhone. Put yourself in his theoretical shoes:
Hello, thanks for calling AppleCare
Hello. I think I have some kind of iPhone prototype, or something!
What?
Yeah, it's kinda square, and it doesn't work. I found it in a bar.
Ok! Thanks for calling.
Now if indeed, the Apple employee will testify and state that they did receive a call about a "lost iphone" and because of apples own secretive ways, they were unaware of the lost phone, I would consider that "a reasonable effort"
This is all apples fault. They messed up and let some idiot go out with the prototype, they lost it and didn't notify their employees that they were looking for it, so when the person called to report the iphone found, the employees had no idea, and just brushed him off.
ya, lets send the guy to jail and throw away the key!!