Also, purely from a business perspective, without delving into how Musk has peopled banned for just tweeting g-rated photos of him hanging out with Ghislaine Maxwell, the reality is that microblogging platforms like Gab are where they are today precisely because the vast bulk of people want to be able to access good discussion and interesting takes on the news without wading through pages and pages of people posting swastika photos, dead-naming Chelsea Manning, or waxing nostalgic about George Wallace's 1968 presidential campaign. When ordinary folks start having to do that, they will leave the platform because it's not worth the aggravation. In fact, they will leave long before then, especially advertisers. "Free speech" of the kind the far right has disingenuously weaponized to sidestep having to defend the content of their speech (even as they call for untold numbers of books to be banned from public school libraries) is in direct contradiction to any large firm's business interests.