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Elon Musk Says Apple's Electric Car Project is an 'Open Secret'

Building a car will push Apple to their limit, but given their money and resources, it's exactly the sort of thing they should be doing.

Anyone who accumulates that much cash, should definitely try to change the world with it.

Just imagine if they actually manage to make self-driving electric cars as big a hit as the iPhone...
 
If Apple car comes, it won't be cheap for sure.
And if to believe the rumors, it can be built by BMW. So, you have there German car technology coupled with Apple computer knowledge and know how.
I think it should be electric, but not driverless. Technology will not replace drivers for long time. Apple is not good in AI.
As for electric cars, Apple battery technology is good enough, probably best in in computers, not sure about cars.
 
Just for reference, this is Marc Newson's car:

https://wadejohnston1962.files.wordpress.com/2009/12/ford-021c-concept-lime-green.jpg

Not saying this will be the design, but Apple does seem fond of his designs (iphone 6, apple watch).

It would be unmistakably Apple in terms of quirkiness, and trendiness. And it would fit the bill for an electric vehicle (compact).

I wish that Apple would go more towards something like the Model S, or something sportier. Maybe a BMW 3 series-like car. Sub $50k, electric or hybrid, with a lot of high technology.
 
NovemberWhiskey said:
Just for reference, this is Marc Newson's car:

https://wadejohnston1962.files.wordpress.com/2009/12/ford-021c-concept-lime-green.jpg

Not saying this will be the design, but Apple does seem fond of his designs (iphone 6, apple watch).

It would be unmistakably Apple in terms of quirkiness, and trendiness. And it would fit the bill for an electric vehicle (compact).

I wish that Apple would go more towards something like the Model S, or something sportier. Maybe a BMW 3 series-like car. Sub $50k, electric or hybrid, with a lot of high technology.
Click to expand...

I like this concept more
Apple-Car.jpg
 
maceric said:
I was burned by my Apple Watch Sport. Retuned it after the 3rd replacement still didn't work (heart rate monitor is poor and inconsistent) But a car is about human safety
Click to expand...

At the gym, I always compare the Watch heart rate readings with the Technogym treadmill HR device; I also compared it to a Polar chest band. It's always at +/-1 BPM distance, strikingly precise.
 
Zirel said:
Is it?

iPhone is a top-of-the-range phone, and for all I remember, the top-of-the-range always had similar prices to the current iPhone and competitors.

The difference is that people don't buy competitors, so they have to lower their price, and Apple doesn't.
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Whatever dude. I was an asinine straw man argument.
 
downpour said:
Building a car will push Apple to their limit, but given their money and resources, it's exactly the sort of thing they should be doing.

Anyone who accumulates that much cash, should definitely try to change the world with it.
Click to expand...

Agreed! Like Google does (to an extreme) it's great Apple is branching out. As usual Apple is quieter about it. Quiet doesn't mean it won't be good, of course.

One of the best most recent examples of Apple doing something crazy amazing by hiring its own people would be designing their own ARM cores. In just a few years (2-3?) they assembled a team and put everyone in their dust. I bet Anand from Anandtech was hired not just for his brilliance but because he was too good at breaking down their design publicly.

bobob said:
Latest rumor is only 16K viewscreens showing video feed of road ahead.
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Having a view screen is actually a cool idea, not just because of Star Trek but also if that feed could filter conditions like fog, sum glare, etc. I can't remember if it was Buick or Cadillac but a while back a car company offered a small HUD that offered night vision-esque view of the road.

Different viewing filters were also present in the retooled Knight Industries Two Thousand (in the TV movie) :p
 
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chromite said:
This is all great but one of the reasons I love driving is because manual transmissions are fun. These don't exist in electric cars obviously so I won't be buying an electric vehicle for some time :)
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Use the API to program some simulated nonsense into your car.

Meanwhile everyone else will just use autopilot. I don't own a car to drive it - I own it to cross distances of a few dozen (or hundred) miles rather quickly. That I have to pilot my current car is just an unfortunate cost involved right now.
 
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freeskier93 said:
I wouldn't say it's terrible looking, but I'm certainly no Chevy fan either. I'd personally wait until Hyundai releases full details about their EV and until Tesla announces Model 3 details.
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I'm not just talking about the outside though. I haven't seen the inside of a Bolt in person but I'm going to guess that at that price it won't be very nice. Calling it crapp is probably too rough. But I suspect one way that Apple will differentiate its cars is that the passenger area is going to be a lot nicer looking than comparable priced cars.
 
Zirel said:
All competitors will use Google's self-driving systems, that will bomb you with Ads, and will "suggest" you to go to destinations that advertise with Google, and use auto-insurance that will "partner with Google".
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In contrast, Apple will use its own self-driving system with no clear specification, force you to log on to iCloud everytime, and will only allow you to go on roads Apple itself checked and will never acknowledged problem saying you're using the car wrong.
Oh, and the only radio stations available will be Beat 1 / n
 
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S-A said:
Elon is the visionary that Apple sorely lacks to bring this project to life... You can't just go to Foxconn and tell them to assemble you a car by following this blueprint. As an Apple shareholder, I wish they would focus their efforts elsewhere.
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From what I read a little while back they were planning on using the BMW i3 as a platform and going from there. If they had i3s as a start it wouldn't take that much expertise to just revamp the interior, electric motor, battery and software
 
Alenore said:
In contrast, Apple will use its own self-driving system with no clear specification, force you to log on to iCloud everytime, and will only allow you to go on roads Apple itself checked and will never acknowledged problem saying you're using the car wrong.
Oh, and the only radio stations available will be Beat 1 / n
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Completly wrong and baseless
 
newdeal said:
From what I read a little while back they were planning on using the BMW i3 as a platform and going from there. If they had i3s as a start it wouldn't take that much expertise to just revamp the interior, electric motor, battery and software
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I hope not i3. Why not normal size SUV, like X3 or X5?
 
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