Apple absolutely collects data. They tend to anonymous the data, but they do collect from users. If click all the default install options there is data collected.
Apple ABSOLUTELY cashes that billion dollar check from Google every year for selling/pimping out the user base one search default. For all practical purpose Apple and Google are joint owners of that enterprise.
This is a bit disingenuous.
Apple does collect data, but where they differ form Google is:
- Amount of data collected. Google collects orders of magnitude more data than Apple.
- Where they collect data from. Google is ingrained into every corner of the Internet and gathers data from just about anywhere. This very MacRumors webpage has 6 a google trackers embedded. Apple has no web trackers.
- What they use it for. Google collects reams of data so they can sell targeted ads (almost 80% of their revenue). Apple collects data for product improvement and a tiny fraction for ads (which were requested by app developers and publishers).