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As a developer, I love having only 1 place to upload my app, and having hosting, payments, etc handled for me. But most importantly tax remittance. I would hardly call it a disservice, I would say their cut is well-deserved and makes my life a lot easier.
 
Tim talks about freedom, but what he really wants is to be able to have an EPIC game shop/launcher on every iPhone, Android, iPad, Xbox, and Playstation without paying any platform holders anything, so he can make money off selling games through EPIC. 12% of each game sold is undercutting Steam/Nintendo/Apple/Microsoft's 30%, but EPIC doesn't have the marketshare to build their own monopoly and that 30% fee plus EPIC's 12 fee leaves just 58% for game publishers/developers.
Microsoft actually takes a 12% fee for windows games and 0% fee for everything else.

And why would developers pay 30% + 12% fee? In the epic store you keep 88% of the revenue, steam or Microsoft isn’t taking a cut.
And Steam is limiting EPIC's potential for growth by forcing publishers selling through Steam to not sell games for less than the Steam price anywhere else, which completely neuters EPIC's undercutting in the industry from the consumer point of view.

Tim Sweeney could build himself a gaming empire/monopoly worth hundreds of billions with the Unreal Engine and EPIC, if only he could put EPIC on every phone, tablet, and console in the world without paying the actual platform holders anything for it. Tim Sweeney is the most self interested party of them all in this "debate" and you should take anything he says about it with a grain of salt.
Well to be fair, I don’t Mind if I could use one store for all my games. I would rather have steam on my iPhone or Xbox as I have a big game library. And would no longer need to purchase things twice
 
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The argument that the App Store has helped a lot of developers and the argument that Apple's cut is to high are not mutually exclusive.

Once a certain fraction of all software globally is sold over your platform and you reach an overwhelming market power (a point that Apple and Google have passed a long time ago), you have to accept the responsibility that comes with it. You're not just responsible to your shareholders. You don't get to keep 30% of every transaction ever made just because you own the platform.

Before the App Store, taking 30% of anything as a digital platform was unthinkable. Imagine if Microsoft had done the same with Windows. Imagine if VISA and MasterCard took 30% of every transaction just because they provide the platform. Everything would be a lot more expensive for consumers only for a handful of corporations to get even richer.

It's just greedy, plain and simple.

I really don't understand why people are defending Apple so fervidly on this topic. It's really not good for anyone that Apple takes such a large cut (same goes for Google, etc. of course). It's not good for developers, it's not good for you as the consumer. It's only good for Apple.

All of you people always complain about Apple's prices for their devices being too high (Studio Display, Airpods Max, etc.), but at the same time you're all going head over heels to defend Apple's taking 30% of every transaction.
Before the App Store... What other significant digital platform existed? As far as I can remember, there was none.

Also, all that VISA and MasterCard have to do is move a transaction from one point to another one. Basically nothing as complex as a software hosting platform and all that's involved around it.
 
I haven't been active on the App Store for quite a few years, but when I was I sold 920,000 apps, this was enough for me to buy a house, I wouldn't call that a disservice! There is no way someone like me could have ever reached out to enough people to do that, I didn't have to do any marketing etc, I just learned how to code, uploaded the app and over 4 or 5 years people bought it and it changed my life.
The App Store has changed a lot, discovery is almost impossible for small devs with no budget, but that isn't to denigrate what it has allowed so many people to achieve.
 
The argument that the App Store has helped a lot of developers and the argument that Apple's cut is to high are not mutually exclusive.

Once a certain fraction of all software globally is sold over your platform and you reach an overwhelming market power (a point that Apple and Google have passed a long time ago), you have to accept the responsibility that comes with it. You're not just responsible to your shareholders. You don't get to keep 30% of every transaction ever made just because you own the platform.

Before the App Store, taking 30% of anything as a digital platform was unthinkable. Imagine if Microsoft had done the same with Windows. Imagine if VISA and MasterCard took 30% of every transaction just because they provide the platform. Everything would be a lot more expensive for consumers only for a handful of corporations to get even richer.

It's just greedy, plain and simple.

I really don't understand why people are defending Apple so fervidly on this topic. It's really not good for anyone that Apple takes such a large cut (same goes for Google, etc. of course). It's not good for developers, it's not good for you as the consumer. It's only good for Apple.

All of you people always complain about Apple's prices for their devices being too high (Studio Display, Airpods Max, etc.), but at the same time you're all going head over heels to defend Apple's taking 30% of every transaction.

It's defended by developers because you are equating it to only being a credit/debit card terminal processing a transaction.

It is not.

It's advertising. It's OS development. It's assistance with coding. It's code validation. It's customer service. It's customer support. It's filing and paying your taxes for you in each country your app makes a sale in, and providing you a buttoned up statement so you don't run afoul with the law. It's a consumer guarantee of a safe sale. It's easy to manage. And yes, it's also a card terminal.

Those services aren't free.
 
Notice how in all these discussions, it’s always about Apple vs developers, but no one has thought about just what end users think about all this?

Most likely like the Apple life guard at the cesspool. Having had friends with other brand phones complaining about their experiences with apps and security, I'm comfortable with Apple ejecting dickmode developers that want to crash the whole thing on the rocks so they can extort more money from users. If you can't live with a life guard, it's not the users that are at fault, it's you...
 
Notice how in all these discussions, it’s always about Apple vs developers, but no one has thought about just what end users think about all this?

These types of cases aren't always about end users e.g., the Microsoft case in the 1990s was more about the impact on computer makers, Netscape, etc.
 


Epic Games CEO Tim Sweeney has called Apple's App Store, which has helped app makers earn over $260 billion since its launch, a "disservice to developers" that forces them to treat their apps as "sub-par."

app-store-blue-banner-epic-1.jpg

Sweeney made the comments in an exclusive interview with the Financial Times, where he repeated Epic Games' previous talking points about Apple and how it is "anti-competitive" and "monopolistic." Sweeney said that Apple has "won fairly" in persuading customers to buy its hardware products but claims that forcing customers to use the App Store is unfair.
According to Sweeney, Apple uses its fair advantage in hardware to "gain an unfair advantage over competitors and other markets. And that breaks all the competitive dynamics that kept the tech industry healthy in the past."

Sweeney criticized the App Store as a platform itself, saying that despite Apple's attempt to market it as a service, it's actually a "disservice to developers." "The app store is not a service. The app store is a disservice to developers. The app store forces developers to treat their software in a sub-par way to give customers a sub-par experience to charge uncompetitive handling and processing fees to inflate the price of digital goods," the CEO of Epic Games said.

Apple has said that the App Store since its launch has helped developers earn over $260 billion and has fostered an iOS app economy that has created over 2.2 million jobs in the U.S. alone.

Epic Games‌ has been embroiled in a massive lawsuit against Apple, concerning the ‌App Store‌, that started in 2020 and is now entering its second year. The suit and its history may be confusing for some, but we have all the details in our guide.

Article Link: Epic Games CEO Tim Sweeney Calls Apple's App Store a 'Disservice to Developers'
Bs. Apple could have gone the feature phone route and their May not be a route for any developer to profit off of apps. Apple made it possible for you morons to make money
 
So, what's the magic number, Tim? Nintendo, Microsoft, and Sony all have app stores, why aren't you suing them? Is Apple supposed to provide the App Store for free? We have no idea what it costs to run the App Store, but Apple does. And most apps only pay 15% because they don't earn more than a million dollars.

He's just another lying jerk trying to line his own pockets. I'm sick of him. Time to go away and whine somewhere else.
 
Bs. Apple could have gone the feature phone route and their May not be a route for any developer to profit off of apps. Apple made it possible for you morons to make money

They could have but that may have put Apple out of the phone business fairly quickly as Android and possibly Windows Phone grabbed (more of) that market.
 
If it’s such a problem, why does the Google Playstore exists? It is Apple that made bet on this when others had not interest in doing so. For all its faults, I rather have the AppStore than open junk economy that other platforms offer. The depth and variety of apps is amazing.

I just think Tim Sweeney has a lust for power and money and is filled with grudges because it’s not his platform that’s in control.
 
And who do you think is paying the price for that 30% cut Apple takes? The developer or the consumer? Ever thought that developers pass the cost on to you? Ever thought that apps might be cheaper for you if Apple charged less?

It's ALWAYS the consumer who pays in the end.

It always amazes me how naive people are about this topic.

Honestly, what more do you want? Software used to cost $40, or even hundreds of dollars. Operating systems used to cost money, productivity suites used to cost money. Now they're all either free or low-cost. Google and Apple have driven down the cost of software so effectively that even Microsoft had to lower its prices...and it was originally a software company.

I'm not going to complain that apps cost a few bucks because I'm old enough to have some perspective on what software USED TO cost.
 
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It cost less to sell on the epic store with a 12% fee or 0% fee for in app purchases if you use your own payment system.

and why would you need to lower the price for other stores? Isn’t it illegal for a company to demand they have the lowest price?
It costs way more to sell on the Epic game store than on the AppStore and Steam. You are listing just one of the fees involved with Epic and ignoring the rest. Epic is the most expensive by far because they don’t do anything for their fee other than let you list on their store. So we have to 12.5% to Epic 2.5% + 30p to the payment gateway, an undiscloseable % to the licensing server, and hosting costs. For Apple we just pay 15% all in and used to pay 30% all in. Even at 30% it was a bargain.
 
The argument that the App Store has helped a lot of developers and the argument that Apple's cut is to high are not mutually exclusive.

Once a certain fraction of all software globally is sold over your platform and you reach an overwhelming market power (a point that Apple and Google have passed a long time ago), you have to accept the responsibility that comes with it. You're not just responsible to your shareholders. You don't get to keep 30% of every transaction ever made just because you own the platform.

Before the App Store, taking 30% of anything as a digital platform was unthinkable. Imagine if Microsoft had done the same with Windows. Imagine if VISA and MasterCard took 30% of every transaction just because they provide the platform. Everything would be a lot more expensive for consumers only for a handful of corporations to get even richer.

It's just greedy, plain and simple.

I really don't understand why people are defending Apple so fervidly on this topic. It's really not good for anyone that Apple takes such a large cut (same goes for Google, etc. of course). It's not good for developers, it's not good for you as the consumer. It's only good for Apple.

All of you people always complain about Apple's prices for their devices being too high (Studio Display, Airpods Max, etc.), but at the same time you're all going head over heels to defend Apple's taking 30% of every transaction.
If that 30% cut wasn’t already in place for Steam, Xbox market place, Playstation store which were around before the iPhone had an App Store . If it wasn’t the fact that the companies making the largest stink about this 30% cut were well known for their own anticompetitive behaviors (Spotify doing everything in its power to screw over the artists on their platform, Epic offering free licensing (up to 5 Million vs the standard 1 Million) for their unreal engine if you sell your game on their store front only or with their business partners), if it wasn’t the fact that Epic hasn’t made this case against gaming console manufacturers. If it wasn’t the fact they made such a large amount of money on the platform before they kick started this move. I would agree Apple was being greedy.

Is there a conversation about the commissioning fee that needs to be had? Maybe. Is there a conversation about what a hardware device manufacturer is allowed to say what is and is not allowed on their hardware? Maybe.

Is Epic Games the company we want leading this charge? No. Is Spotify? No.
 
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They could have but that may have put Apple out of the phone business fairly quickly as Android and possibly Windows Phone grabbed (more of) that market.

Oh really? Android didn't succeed until it copied iOS. And Windows Phone was a market failure.
 
Nobody would accept the premise that creating a computer operating system would entitle you to a 30% cut of every application developed for it, nor would anyone accept the premise that Microsoft or Apple should have total control over what applications are available for the general public to install or run.
Apple gets untold buckets of raw cash rained onto it every day by people buying iPhones with exactly those restrictions.

And remember that it’s only 15% for those doing under a megabuck per year in app revenue.

And it doesn’t strike me as highway robbery either. R&D isn’t free. The OS doesn’t write itself, the APIs don’t document themselves. Just because Sweeney wants to use them for free doesn’t mean Apple has to let him.

Let Sweeney build a phone, write an OS, and get millions to buy it, and he can establish whatever royalties policies he wants on it.
 
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This worldwide push by the "Coalition for App Fairness" will have very little consumer benefit. It's about billion dollar corporations trying to take power and money from trillion dollar corporations. Sweeney comments show that he has no respect for the amazing work that iOS developers have done in the current system.
 
If it’s such a problem, why does the Google Playstore exists? It is Apple that made bet on this when others had not interest in doing so. For all its faults, I rather have the AppStore than open junk economy that other platforms offer. The depth and variety of apps is amazing.

I just think Tim Sweeney has a lust for power and money and is filled with grudges because it’s not his platform that’s in control.

Apple didn't just take a chance on online stores, but on physical stores as well. Remember the popular wisdom on brick-and-mortar stores? Gateway was taking a pounding, and everyone thought Apple was foolish to open physical stores.
 
Does Tim Sweeney remember when software developers were lucky to keep 20-30% after the publisher, distributor and retailer all took their cut?

Now developers keep 70-85% and have access to a huge customer base. As developers we have it much better than the days of packaged retail software.
 
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