completely disagree. When unprecedented situations occurr big corporations should look how to help out. What they should not be doing is basically saying 'Tough luck, here is a price increase'. Not everything should land at the feet of governments. The situation in Ukraine has created an unprecedented event, inflation keeps on increasing, interest rates keep on increasing, wages for the huge majority hve NOT increased and yet everywhere all the public see from companies is price rise after price rise after price rise and all they do is say 'sorry but it's due to inflation/interest rates/exchange rates, your going to have to put up with it'.
Companies are making huge profits but what is their advice to the public??, wear more clothing to keep warm, turn the thermostat down to save on heat, use candles instead of electric lights, walk to work/use a bicycle/use public transport to save using petrol/gas and so on and so on but they never offer advice that could potentially affect their profits.
Like I said, could Apple help during this time, yes they could but will they? no because profits must be maintained hence price increases for Europeans due to dollar to Euro exchange rate.