Epic couldn’t make a profit on iOS with a 30% cut.
Epic offered an alternative payment system that paid Apple 0%. That was their solution.
Apple said that doesn’t work either.
So, Epic and Apple brought it to the courts and the courts said Epic has to pay Apple 30%.
And there’s your answer. You can’t put a game like Fortnite on iOS.
It’s previously focused its ire on Tencent’s WeChat app.
www.theverge.com
If Epic could’t turn a profit on selling
imaginary hats and virtual dance moves to people at 70% of their original price then they are idiots with a fundamentally flawed business model.
I mean, how much does an imaginary hat cost to “produce”?
Epic could and did make plenty of profit on iOS, they just wanted to keep all of it instead of most.
It’s sleazy of them to think Apple owes them something for nothing, and the way they went about intentionally getting their game banned by breaking the contract they’d
willingly signed was extra sleazy. Turning around and whining — after things went exactly as they’d intended — about how they were the victims was super
duper sleazy.
Fortunately, the judge called them on their entitled BS in no uncertain terms.
If you enter into a legally binding agreement and end up hating it, too bad. Maybe you can back out of it, maybe you can’t.
The honorable thing to do is to just take your licks and keep your word. Epic instead decided they’d just do whatever they wanted — and in Apple’s house, no less, while they were enjoying Apple’s hospitality.
The App Store puts your product in front of a great many eyes. It handles customer service and security, processes payments, and basically frees developers to focus on making their apps rather than babysitting their distribution and sale after they’re in the wild.
That’s worth something. Perhaps not what Apple sees fit to charge, but something. Epic wanted it all for free.
