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It is not Whataboutism. YOU can't prove that the iPhone would be a bad (or worse) experience without Apple's restrictive App Store policies. In fact, I argued that the mac has proven otherwise. You can still use the Mac App Store if you think it is such a superior offering.

All stores on the Mac are just clunky. As a customer why the hell would I want to install 4 different stores on my Mac, with separate accounts and payment details. I think it is worse for the customer in terms of convenience and risk, bad for the developer because of less exposure, the only benefit here for the companies is higher profit margins, but with less exposure they might have lower profits overall
 
Anyone who thought Epic cared about "all developers" was deluded. And this proves it.

Edit: Will concede I was too harsh on Epic given the update. I still believe Apple is in the right, however.

Off they will say they want it for all developers. Tbh saying that this will benefit small developers is misleading. Only big companies have the resources to run robust payment systems and protect customer data. Smaller companies will always pay big companies for that anyway. EPIC just wants the sales to go trough their own EPIC Store, they have been pushing it in the last few months, this entire drama is part of a bigger plan and this is one if its phases.
 
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I get 45 matches for "monopoly".

What makes their claims meritless isn't that they claim Apple has a monopoly in smartphones, because they know they can't support that argument, it's that they claim Apple have "monopoly power in the iOS app distribution market".

If they can do that, then what's to stop them from defining a yet smaller market to find a monopoly power, and then keep scoping down and down until anyone they care to name is a monopolist?

They know they don't actually have much of a legal case, which is why they're also going big on the publicity stunts. They're hoping to cow Apple into making some form of concession or to convince one of the other platform vendors to make a concession as a way to curry Epics favor and stick a finger in the eye of a competitor: Apple.

A smaller market where monopoly in fact is not established through anti-competitive conduct is not illegal. However, Apple's App Store monopoly is established through anti-competitive conduct (bundling App Store with iOS, preventing users from using anything else). Apple's App Store monopoly would be legal only if iOS users had the opportunity to use something else but willingly chose to use App Store.
 
This sounds like a great opportunity to gather like-minded Apple fans and fight for Apple to lock down the Mac to only allow Mac App Store installations. It would be far more secure, cleaner, and it would help our stocks with everything going through the 30% cut. We can make a coalition and then approach Apple with our humble request. Who's with me? Let's fight for a better tomorrow!

Sounds like a plan! #lockdownmac
 
A smaller market where monopoly in fact is not established through anti-competitive conduct is not illegal. However, Apple's App Store monopoly is established through anti-competitive conduct (bundling App Store with iOS, preventing users from using anything else). Apple's App Store monopoly would be legal only if iOS users had the opportunity to use something else but willingly chose to use App Store.
Whether and if there is a narrow definition of an “iOS App Store distribution monopoly” is for a court of law to decide. The outcome will be interesting. In the meantime, Apple, probably on the advice of their attorneys is enforcing the rules with little care to whether they appear to be a monopoly or not.
 
To me this is about the locking and restricting a piece of hardware artificially with the excuse of protection.
It's not an "excuse". It's what many people, me included, want.
If that were really the case iPadOS or iPhoneOS could easily deploy a "developer mode" with which you could code on the device, attach USB devices, use emulators, etc. AND the average user that did not enable that mode would still be "protected" as they are now if they so chose.
And soon companies like Epic would come along and require that users have to enable this unprotected mode in order to use their apps, so the companies can avoid Apple's fees, embed whatever spyware they want in their apps, and circumvent iOS's tracking protections. And piracy and malware would explode like they have on Android. No thanks.

If you want a phone to tinker with, iOS is the wrong platform for you. Get an Android. You can sideload what you want, root it, disable device security, install custom ROMs etc. to your heart's content.
 
The choice should be apple’s, not yours. If i run a donut shop and i give free donuts to deserving visitors or my best friend, that doesn’t mean I should no longer be allowed to charge whatever i want to anyone else.
Fine but then Tim Cook is lying when he says all developers are treated the same. They’re not and some think it’s perfectly fine that certain developers get better treatment.
I agree that (if they haven't) Apple should revisit their App Store revenue model and consider adjustments. However, as I've said in related threads, it is the fact that a portion of developers have drastically changed the concept of what an IAP is that caused this unfair revenue sharing. IAPs were for app upgrades/enhancements but now we have "free to play" with subscriptions and digital/virtual currencies that link to real currency -- which, by the way, can cause games to be very unbalanced/unfair. Basically, these (typically game developers) have bent the system and are now complaining because it's no longer working properly.
Doesn’t Apple define what is allowed (or not) for IAP? Regardless it’s not like Apple is kicking these developers/apps out of the store. Of course why would they as they make a ton of money off their cut of these IAPs.

Netflix and Spotify don't have items to purchase in-app, the content is essentially leased/rented to the account/member. Additionally, all three -- as far as I've read -- avoid giving Apple a cut for subscriptions by removing all aspects of the sign-up ability, including links to websites, basically making these companion apps to their associated services. It is differential treatment for a certain type/group of apps, but they still need to follow certain guidelines/requirements.
All of this is true because Apple created a specific policy that allowed it. I have a hard time with the argument that Apple’s 30% is justified when the company can decide certain apps don’t have to pay it. If it’s justified then every app should have to pay it. At least Tim Cook and Phil Schiller should stop saying every developer is treated the same when it’s clearly not true.
 
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That sounds good but I can see companies like Epic side track it by releasing each season as a separate app just to always pay the lower tier. Same for in-app purchases. If you did away with the fee then why not give your app for free and make it in-app purchase.

The revenue scale would be based on the developers account revenue and not singular apps. Going around this by creating new developer accounts would be a breach of the terms and conditions.
 
Fine but then Tim Cook is lying when he says all developers are treated the same. They’re not and some think it’s perfectly fine that certain developers get better treatment.
So Tim Cook lied at a congressional hearing, when it took MR posters all of 10 seconds to figure out where the lies are? That doesn’t track. Unless Tim believed the group he responded to are a bunch of idiots that couldn’t think their way out of a paper bag and would never figure out the truth. /s
 
You mean like Netflix, Spotify, Kindle etc? Apple is perfectly fine with certain developers paying them nothing.
That's because they do their subscription billing outside the apps and do not offer IAP. I'm not a Fortnite player, but from my understanding you can buy "V-Bucks" outside the iOS apps as well and apply them to your account. If that is correct, the IAP option is just a convenience and Epic could simply remove it just like Netflix and Spotify did.
 
as a developer on the ecosystem. they take 30% of my profit. however provide :

support
marketing
development tools
development workshops
development help
payment processing (big one for liability)


thats a pretty good deal to me....most cant seem to see that because they do not develop software.
Yep. It is a fantastic deal that enables things otherwise impossible, or out of reach, to most small developers.
 
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So Tim Cook lied at a congressional hearing, when it took MR posters all of 10 seconds to figure out where the lies are? That doesn’t track. Unless Tim believed the group he responded to are a bunch of idiots that couldn’t think their way out of a paper bag and would never figure out the truth. /s
He (and I’m sure some here) would say he wasn’t technically lying. When we say developers are we talking in general or specific to categories? All ”reader” apps may be treated the same but not all apps qualify as “reader” apps. Why? Why is Apple making a distinction which allows certain apps to bypass IAP and others not? I suppose it’s similar to when people debate whether Apple is a monopoly or not. It depends how you define the market. Is the market iOS or computers in general?
 

I get 45 matches for "monopoly".

What makes their claims meritless isn't that they claim Apple has a monopoly in smartphones, because they know they can't support that argument, it's that they claim Apple have "monopoly power in the iOS app distribution market".

If they can do that, then what's to stop them from defining a yet smaller market to find a monopoly power, and then keep scoping down and down until anyone they care to name is a monopolist?

They know they don't actually have much of a legal case, which is why they're also going big on the publicity stunts. They're hoping to cow Apple into making some form of concession or to convince one of the other platform vendors to make a concession as a way to curry Epics favor and stick a finger in the eye of a competitor: Apple.
And as apple cited in their response brief, the courts have said you can’t have a monopoly in your own product. In other words, “ios app distribution market” does not make sense as a relevant market.
 
That's because they do their subscription billing outside the apps and do not offer IAP. I'm not a Fortnite player, but from my understanding you can buy "V-Bucks" outside the iOS apps as well and apply them to your account. If that is correct, the IAP option is just a convenience and Epic could simply remove it just like Netflix and Spotify did.

According to Apple’s developer rules I don’t think games qualify as ”reader” apps and therefore can;t omit IAP. The question is how did Apple decide on this “reader” category? Why does it only apply to certain types of apps?

3.1.1 In-App Purchase:
  • If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
  • 3.1.3(a) “Reader” Apps: Apps may allow a user to access previously purchased content or content subscriptions (specifically: magazines, newspapers, books, audio, music, video, access to professional databases, VoIP, cloud storage, and approved services such as classroom management apps), provided that you agree not to directly or indirectly target iOS users to use a purchasing method other than in-app purchase, and your general communications about other purchasing methods are not designed to discourage use of in-app purchase.
 
How is it fair for Apple to not charge for IAP? If at one point every paid app had a price then Apple would get their 30%. If IAP was a way to bypass this then every single developer would say screw Apple and make the app free with a IAP. This would bypass Apple entirely meaning Apple would no longer earn a single penny to keep the App Store going.

IAP was supposed to be a way to add on or let users have a trial version of an app so they didn't have to pay for the entire thing and find out they didn't like it. It was not a way to screw over Apple and not pay them.

Some developers like Epic now want to take that concept in a new direction and not charge for the app, not charge to unlock the app but bypass Apple entirely and earn money by conning people into paying for fluff in the game. Maybe Epic needs to rethink their business model here. Lots of developers have struck gold on the App Store with traditional purchased apps. If their argument is they can't be profitable, then Epic has a flawed business model and that's not really Apples problem. Epic is totally free and welcome to develop any games they want that stick to a traditional payment method.

Apple should not be forced to accept every hacked together payment system every developer wants to come up with. There is no way to apply security to such systems and Apple has the right to maintain a certain level of quality control for their platform. Much like DVD players had to stick to certain specifications. iOS users expect certain security and safety measures in place which is why they use iOS devices. They expect every app to use the same payment method so they don't need to constantly provide payment details for every app. The web is open but also the #1 place to steal people data. Apple is trying to make a platform where that doesn't happen.
Hey if I had my way every app would cost something and Apple would get a cut of the transaction when someone buys the app and downloads it to their device. But after that it’s no longer in Apple’s store and they only get a cut if a developer chooses to use them for payment processing. But the developer wouldn’t have to use Apple. It could be handled the same as non-digital purchases are now.
 
According to Apple’s developer rules I don’t think games qualify as ”reader” apps and therefore can;t omit IAP. The question is how did Apple decide on this “reader” category? Why does it only apply to certain types of apps?
This does not apply to Fortnite, since it's free to play. This is only about IAP that can be used for microtransactions within the game.

That said, I agree that the definition of "reader apps" is too ambiguous ("approved services") and should be clarified by Apple.
 
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Sounds like a plan! #lockdownmac

This is horrible idea. If you can't take responsibility for what gets installed on "YOUR" computer then maybe you should not even own one.

If this happens, you can kiss pretty much all professional level apps goodbye.

And the poster who said Epic is a one-trick pony is clearly clueless as to who Epic is. Unreal Engine powers many games that are not made by Epic, and they are also powering the emerging Virtual Production space (Disney Mandalorian.)

I do not have much of a problem with iDevices being locked down and apps being forced through the store and being vetted as iDevices generally have a lot more personal info on them, tracking hardware, etc etc. But I also feel that the 30% cut is too high. Nobody even gets 30% in sales based commissions. And maybe the big rub is that all purchases are subject to the 30% wack. Maybe only the base app should be subject to the 30% commission.
 
This does not apply to Fortnite, since it's free to play. This is only about IAP that can be used for microtransactions within the game.

This is a good point, and perhaps this will hose Epic in the end. Epic is basically giving the app away for free, so they do not have to pay the 30% commission. So perhaps "free" apps that have in-app purchases *should* get wacked at the 30% point.
 
This does not apply to Fortnite, since it's free to play. This is only about IAP that can be used for microtransactions within the game.
Right but micro-transactions within games have to use IAP. I believe productivity apps have to offer IAP. During the Hey kerfuffle Phil Schiller said apps that do nothing upon launch are a bad user experience. Yet Apple’s reader category allows just those types of apps. Netflix does nothing upon launch if you don’t have an account and there’s no way to sign up for one via the app. Hey got around it by offering a free trial.
This is a good point, and perhaps this will hose Epic in the end. Epic is basically giving the app away for free, so they do not have to pay the 30% commission. So perhaps "free" apps that have in-app purchases *should* get wacked at the 30% point.
Um isn’t that the majority of apps in the store? Tim Cook said 84% of apps are free. My guess is most of the “free” apps offer in-app purchases. Perhaps Apple should get rid of free apps and get their commission off the app purchase but then not force apps to use Apple’s IAP once the app is downloaded to the device.
 
He (and I’m sure some here) would say he wasn’t technically lying. When we say developers are we talking in general or specific to categories? All ”reader” apps may be treated the same but not all apps qualify as “reader” apps. Why? Why is Apple making a distinction which allows certain apps to bypass IAP and others not? I suppose it’s similar to when people debate whether Apple is a monopoly or not. It depends how you define the market. Is the market iOS or computers in general?
I can’t answer that because I’m not qualified in the nuances. However, I expect, for example if a business came along with amazons business model and this business wanted to host an iOS app, that apple would treat this. New iOS app as amazons app. An iOS app for another streaming service, mimicking Netflix business model, would be treated the same as the Netflix app. As far as apple being a monopoly, they aren’t until that chanages in a court of law.
 
Right but micro-transactions within games have to use IAP.
I'm not sure this is accurate. My understanding is that you can buy "V-Bucks" e.g. in the form of gift cards, add them to your account, and use them to fund the microtransactions, so Epic could simply remove the IAP option if they don't want to pay the fee. Maybe a Fortnite player can confirm if this is accurate?
 
A smaller market where monopoly in fact is not established through anti-competitive conduct is not illegal. However, Apple's App Store monopoly is established through anti-competitive conduct (bundling App Store with iOS, preventing users from using anything else). Apple's App Store monopoly would be legal only if iOS users had the opportunity to use something else but willingly chose to use App Store.

Users have willingly chose to use apples App Store by choosing an Apple product as their phone. Is this really that confusing.

it’s like going to an Apple retail store and complaining they're not a Samsung store.

The people going to an Apple store know what they’re getting. If they don’t want what Apple is offering then they can go to a Samsung store down the road
 
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It's not an "excuse". It's what many people, me included, want.
And soon companies like Epic would come along and require that users have to enable this unprotected mode in order to use their apps, so the companies can avoid Apple's fees, embed whatever spyware they want in their apps, and circumvent iOS's tracking protections. And piracy and malware would explode like they have on Android. No thanks.

If you do not need some feature, why are you trying to take it away from everybody? If you remember original iPhone didn't have an App Store and there wasn't any plans to allow third party apps in it. Im' sure there was a good motivation for this and "user security" was the very first argument.

If you do not trust Epic, you do not install their store. So simple, but it's always great to have a choice.

The IDFA is another joke from Apple, designed and implemented by Apple in California, but now they call this "tracking". The "tracking protection" is implemented by iOS itself and it shouldn't depend on how the app was installed. If it is then this called a security flaw.
 
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