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By Epic’s logic I could go into Wal-mart and buy some chocolate but pay the manufacturer directly and walk away with the product from Walmart.
That's a problem of Apple's own making. If they didn't restrict app installations to their own store, this wouldn't be an issue in the first place. Your analogy might make sense if Walmart, because of their own actions, was the only place I could buy chocolate. I don't have to shop at Walmart to buy chocolate. But if I want an app on my phone, Apple forces me and the developer to go through them.
 
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Won't happen. Default setting goes to the highest bidder. Nobody is being locked out; you want to be the default search engine? pay more than Google does.

Difference from this case is Apple wasn't letting anyone be a payment processor, at any price.
But doesn’t that make it unfair for smaller search engines, and therefore, making it anti-competitive?
 
By Epic’s logic I could go into Wal-mart and buy some chocolate but pay the manufacturer directly and walk away with the product from Walmart.
That’s not their argument at all. Imagine if Walmart told HP that, in order to sell their printers at Walmart, that consumers could only get refill cartridges from Walmart. HP can’t even include mention on or in the packaging that you can buy the refill cartridges from HP’s own website. Walmart is entitled to its share of the initial purchase, but it does not get to strong-arm HP into shares of future consumable sales.
 
No.

Tim tweeted Fortnite will not return until they get what they want. Which they won't. So its dead.
Yeah... Kind of what I assumed. Just looking for some "hope."

While Epic would have otherwise never been on my radar, this stupid scenario is creating bit of tension in my tiny universe as my son's friends (who, as a parent of any 10 yo boy knows, can have fairly legit pull) are all Fortnite-ing away on their crappy PCs. As a Mac-only household, this has introduced a tricky, if not weird, wrinkle.
Stupid Epic (waves fist in air)!
 
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Apple publicly called this a huge win and Epic is appealing.

Kinda shows who the winner is...
You obviously didn’t read Epic’s original complaint. They had far reaching allegations, including those that Apple is an illegal monopoly. The Judge declared all those as ********, only ruling in favor of Epic on the payment issue. Next time anyone accuses Apple of being monopolistic, they can point to this ruling and say, ”No, we’re not.” That is a big win for Apple.
 
Let me rephrase that for you. A bunch of stupid people around here who think when they buy an AppleTV from Walmart, go home, and subscribe to AppleTV+ that Walmart must be entitled to 30% of the proceeds because they initiated the sale with the customer, while providing none of the service or content creation/distribution that the recurring subscription fee covers.

Bad analogy. Better one would be Walmart distributing AppleTVs (without charging Apple for logistics etc.) to a huge customer base that Walmart has gathered over the years and demanding a portion of profits that Apple makes from AppleTV in return.
 
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Common sense decision by judge.

But there are far too many Stockholm syndrome posters here trying to defend Apple.
Pretty sure Apple got paid here. And not deemed a monopoly. No third party store either.
Communicating to customers isn't that big a deal. They could have done that anyway by idk, advertising.
The linking to outside payments I'm sure Apple will appeal. I'm sure increased developer fees perhaps a subscription model. If your Ad supported, you're $49 a year. If you link out, it's $1000 a month. If you don't link out and charge for apps, it's $99 a year LOL. Go ahead, put that link in there.
 
Wow this is a blow for Apple.

I wonder what Steve Jobs would do - would he buy Epic, then fire everyone, and then close the business? That lad had some spite to him!

Thats more of a Bill Gates move. Jobs probably wouldnt care. He'd be off working on the next big thing.
 
What I see as the future of Apple is making the App Store tiered. If your a free app, everything stays. If you charge a flat fee in the app store, pay 15-30%. If you charge in app purchases, you pay an increasing per-download fee once you hit, say, 100,000 downloads. Apple has a right to do this as they provide the infrastructure to allow an app to be downloaded. Just charge a company like Epic for every download they receive. Rather than taking 30% off the top, charge 50 cents per download after every download.
 
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Let me rephrase it for you.

You think Apple should provide a service to Epic, who pays $99 a year, to collect tens (hundreds) of millions of dollars and to pay Apple nothing...but $99 a year.
Apple provides the same service to everyone for $99, even to apps that can't earn them nothing (open sourced, ads driven, non-profit, selling physical goods, "special cases" like Netflix, Spotify, etc).
 
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Apple can easily make up any loss of revenue by selling user data. You're almost there, Apple -- just do it! It's a like an untapped goldmine. Monetize anything and everything.
Apple would lose their customers over to Android since their is no reason to overpay anymore for their hardware if they kill privacy on their devices.
 
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They (Epic) are choosing not to back on iOS devices until they get what they want and Apple can now legally terminate them at any moment.

I'm sorry, what did they get?
Epic would appear to possibly be a bit of a shield breaker and sacrificial lamb. They may or may not get their dev account back, but all other developers will benefit from this ruling.
 
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So the judge split the difference. Both parties “won” and both parties “lost.” Seems about right to me. Question is, what will the federal government do next? Also other countries like Korea and Australia and even the EU are looking into Apple’s conduct.
 
Many don't appreciate this sentiment.
When having had enough problems with other payment systems, some decide to limit purchases to places that allow certain trustworthy systems. My father is becoming adamant about using only Apple-based payment services, foregoing purchases that don't go thru either Apple Store, Pay, or Card. I can't blame him, and am inclining that way too.
It's not a malicious sentiment, it's a consequential sentiment. Yeah I'll pay a bit more to know the payment won't get screwed up.
We'll see how that sentiment holds when there are discounts for going through cheaper third-party payment processors. And if you're using a credit card for online payments like any intelligent person would be, there's no risk to you anyway. It's the bank's money, not yours in the rare event something does go sideways.
 
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NICE!!!!!! This is just the scratch of the surface to what should have been happening all along. Slowly and surely apple's monopolistic practices are being noticed and steps are being taken.

South Korea was an exceptional example!
 
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