So we should go back to prohibition and ban cigarettes anything addictive by your logic since isnt it a bit gross that these massive alchohol and tabacco companies are able to make fortunes out of people for buying addictive stuff... And if you think 100 dollars pays for storage, server security, bandwidth, advertising, payment processing, dispute resolution, technical support and development of APIs you are really not understanding it. The more successful developers do in many ways subsidize the the smaller developers. If the small developers had to pay the honest price for all that, without any garauntee on returns most would be out of business before they got anywhere. There are literally millions of games that are 100% free, millions of Apps like netflix and spotify that are 100% yet get the same support from Apple as the high value paid apps. And lets be reasonable, Apple is a business not a charity. Asking them to invest millions in creating new APIs, new software and hardware features that independant developers can exploit to create new software and new functions without any financial incentive is pretty sad. Shouldnt app developers have to put some back into the system? I mean if they were selling shirts they would have to pay rent at a mall or give a percentive to amazon etc, why should Apple have to do all that without making profit?