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Apple will get their $ either way. Whether it be higher hardware prices, drastically increased developer fees for big companies, or whatever else it takes. They'll be fine. Consumers will lose again.
 
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What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.
 
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It’s fascinating what these trials reveal.

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And the judge is accusing one Apple employee of outright lying under oath.

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What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.

I guess they should make money how they do on the Mac and the tooling they provide there?

Folks -- we have the example of how this should be ... Apple's own macOS
 
What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.
This already happens with point of sale software. It’s free in the store but you only get the login screen until you sign a contract with the POS seller who charges 10’s of dollars per month per license.
 
In the context of this article, Epic won, and Apple epically lost, especially since the judge has referred them for charges of criminal contempt. I see no way to spin this as a win for Apple.
Apple always had to this one legal point they lost, however, in the context of my post, Apple is not under duress to reinstate the US dev account for Epic. So for Epic this was a hollow victory. And yes, Apple does have to follow the law, but I have a feeling legal wrangling isn't over yet.
 
Reversing a denial of certiorari is rare but not impossible, especially if Apple can convince four justices to hear the case given the impact of the lower court actions here.
The Supreme Court is well aware of the lower court’s ruling, which they reviewed before they denied cert.

Apple elected, for some reason, to more or less ignore that ruling, which prompted today’s further action. The Supreme Court is not going to see that and drop everything to hear the case of the party that ignored the ruling.
 
Aw soon as Target has to Carry Wallmart prices and brands - this will make sense. And X-Box can't control its own store. And Ford must not build cars that depend on Ford parts. And ABC must show previews of what's playing on HBO. This is just silliness. It's a decision based on almost 18th century ideas of commerce.
Once an app is downloaded to your device and you launch it are you still in Apple’s store?
 
I feel like two things can be true:

1. Apple charges more than they strictly need to for a service.
2. Apple shouldn’t be forced to provide services for free.

I don’t know where that line is, nor do I think everyone will agree with one or both premises.

To use an imperfect analogy, it would seem weird to me if a store with an open shelf spot was forced to allow me to place my wares on that shelf without me compensating them in some way. Especially if my product competed with other products the store was offering. Now, I’d *want* it to be free, and the store would *want* it to not be free, of course!

If there was a universe where Apple could be held in contempt for not allowing enough links or a low enough price, why wasn’t that set by the judge? Can someone explain that?
I know parenting is simpler, but I’d never tell my kids to “eat less candy” and then punish them for eating less, but not as little as I expected them to.

Anyone want to try and explain to me where my analogies break down?
What about all the apps that are free to download where users never spend any money in them, like Instagram and Facebook? It was Apple who chose the IAP commission model vs something like charging for app downloads/bandwith.
 
What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.
Aren’t most apps free to download? I don’t download a lot of apps but I can’t remember the last time I paid for one. And there’s only two I have a subscription for.
 
Customers will lose in fact. Now Epic will just get the kids to put mommy’s credit card in the Epic website and refuse to remove it even after little Billy maxes it out to buy Tim’s fake currency. And they’ll refuse refunds saying that little Billy clicked “agree” on the TOS page and that parental controls aren’t their problem.

And this will soon be the case for everyone on the App Store. All because some judge with a room temp IQ decided she knew better.
This. Encase this comment in carbonite to thaw later to present to the judge in 5 years with a plaque reading “GMShadow [and others] told you so. Now look what you’ve done.”
 
What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.
The same it works for Macs and PCs. Apple gets money from users that buy Apple hardware, software, and services. The users already paid for the ecosystem.

What Apple could legitimately do is have a fixed fee per app installation via the App Store, or per period of App Store usage.
 
Customers will lose in fact. Now Epic will just get the kids to put mommy’s credit card in the Epic website and refuse to remove it even after little Billy maxes it out to buy Tim’s fake currency. And they’ll refuse refunds saying that little Billy clicked “agree” on the TOS page and that parental controls aren’t their problem.

And this will soon be the case for everyone on the App Store. All because some judge with a room temp IQ decided she knew better.
Yeah well maybe its time the velvet curtains came down and kids no longer have their parents credit cards. I would never give my son mine (why on earth would I?).

Good ruling, makes zero sense Apple should have 30% of what I personally developed.
 
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What’s to stop every company from making their app free, just to then charge for it on their own store separate from apple’s store? Apple gets nothing for their work and setting up the ecosystem. Just curious.
There's nothing stopping them and that's how it should be. That's how it is on macOS => developers have the option to deliver apps through the App Store, via side-loading or via the web. It hasn't hurt the Mac's popular, security or privacy. Heck, the Mac platform is stronger than ever.
 
Gruber's take on this subject is spot on. Well worth the entire read

"Are the results of this disastrous for Apple’s App Store business? I don’t think so at all. Gonzales Rogers is demanding that Apple ... do what Phil Schiller recommended they do all along, which is to compete fair and square with purchases available on the web. She’s not demanding they do what, say, Tim Sweeney wanted them to do. She’s basically saying Phil Schiller was right. Read her entire ruling and it’s hard to imagine anyone disagreeing with that."

"But are the results of this disastrous for Apple’s reputation and credibility? It sure seems like it. But it would be worse — much worse — for Apple’s reputation if Phil Schiller weren’t still there. Without him, this ruling makes it sound like they’d be lost, both ethically and legally."

Scathing. Makes me think it's time for new leadership, starting with the CEO.



 
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Apple is now just going to require a listing fee for any app on the App Store. Apps can then freely steer outside of the Apple ecosystem, and Apple still makes the money. But to consumers this is going to be the end of free apps as we know them now, and also the end of protection against scam payment processors.

It's a win for Epic Games which is owned for 40% by Tencent, a Chinese company. It's going to cost Apple billions.

And thus it's going to cost US, the consumer, even more. With increased pricing and lower to none privacy.
 
Wow, possible criminal contempt charges! I wonder who from Apple might be going to jail for Criminal Contempt? Phil Schiller? Matt Fischer? Ann Thai?
Indeed.
And I'm not being Anti Apple here, this would be true for any company.

Rules were created.
People in the highest position of power within Apple (or any company) are NOT stupid and knew what the rules were meant to do, they deliberately had meetings about how to "Game" the rules.
Instructions were handing down to designers and programmers to implement what the leaders wanted them to do.

People Such as Tim, and Phil etc should are very very clever people and should not try and act dumb and pretend to be surprised that they didn't understand the meaning of any rules.
They knew exactly what they were doing at all times. And should take full responsibility.
That's why they are paid as much as they are.
 
So Apple lost on all fronts and its petty behaviour costed it a tall price, as it was one of the reasons why on Europe third party stores were allowed. If only it had behaved better from the start it could have retained a lot more control. Now it’s lost everything. And rightly so.
 
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