The easy answer is that you can still present ads, monetize apps and web sites with ads, track attribution of ads. You just can’t monetize via covert user surveilance - either get user consent (you won’t) or use ad tech which doesn’t require it.
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EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14
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The easy answer is that you can still present ads, monetize apps and web sites with ads, track attribution of ads. You just can’t monetize via covert user surveilance - either get user consent (you won’t) or use ad tech which doesn’t require it.
If your are being tracked and they sell that data, or they serve you ads while you use the app, than you are paying for it. Paying doesn't mean giving currency issued by government. It means giving something up in exchange for something. This isn't a negotiable concept. It's the core definition of the term 'paid'.
Showed this to my father who is a die-hard Android guy. He'll be buying iPhone 12 now
Read what I said.
If they are providing you an app at “no financial cost from you”, this is how they get paid for their work.
There is no financial impact on you at all.
Nothing is free. There is always an exchange of something of value.
What I hate is the fact that I go through and turn off all the tracking then save it, yet it asks me the same thing every time I log on... It's like they do it on purpose to force us into accepting all their tracking crap!
I went on one site earlier, as soon as I turned off all the tracking stuff and click save the message would pop up again... So I decided it wasn't worth it and won't visit that site again!
Even YouTube seems to be messing around... I hadAdBlockers turned on, suddenly every time I tried to play a video I would get an unexpected error has occurred and couldn't watch it, but for some strange reason I wouldn't get the error if I turned the adblocker off!
Yes the problem are with the tools used to get consent. They are at best…annoying when not misleading… But I actually found one that is top notch and seems to focus on UX : https://www.axeptio.eu/en/home
You not getting it, people will still not pay. What part of that do you not get, people don't buy apps. Maybe 1 in 1000 will pay the dollar or two for no ads. You can't support your app with that.
And just so you know, once people figure out if they click to not track they see little to no ads they will always click that and never see ads and not need to buy an ad remove option.
It's not that had to figure this out. No Ads = No App!
A lot of apps people use will simply go away now.
This is why I prefer the app I can pay for if it's something that I need or want to use. And I don't complain about subscriptions. If an app stops meeting my needs I stop using the app.
And a lot of people would be better off. My general rule is that if I can't do something in Safari, I won't do it.
Advertisers should be glad more people don't use Lockdown/Ghostery/AdBlock Plus etc.
Paying for an app or subscription doesn't guarantee you're not being tracked. Over the past 6 months I've been paying more attention to the privacy policies of apps before downloading them and they're 1) clear as mud and 2) tracking you even if you pay 3)sharing data with 'affiliates' whoever they are.
As far as I can tell there are very very few apps that won't track you at all even for menial tasks like writing a reminders list...
You're in the extreme minority there. Maybe 1 in 1000 will buy an ad free version of an app at a dollar or two let alone subscribe to something. At lot of apps are going to simply die off later this year.
But it IS enough to break even, no problem with it.
If the tracking industry is wiped out: the generic adds will become MORE valuable overall and the UX will be better.
SO: wipe out the high paying tracking ads completely, please!
For the sake of all involved.
Most of the few apps I use actually are paid for, free ones: I avoid them if at all possible.
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What a bunch of BS from those advertisers, does anyone really have any sympathy towards their position? +1000 for Apple!!
Please make it so it interrupts their work and takes over the entire screen till they click I accept.
I seem to recall it was Steve Jobs who said that with Apple the computer is the product being sold. With Google you are the product.
I know right?! The user IS the social point of the device they use and as such has the right to Refuse tracking! Simple. Done.
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Some people have scoffed at the idea that with google you are the product. This pretty much puts the nail in the coffin for that idea.
I realize tracking's the primary topic of this thread, but it wasn't the topic of my post. A fellow forum member lamented the fact that few people pay for apps. I said I do. That was the extent of my commentary.
Complaining about this in the EU that has the strongest privacy measures 
Good luck
Good luck
The title of the article and its tag are highly misleading.
This has absolutely nothing to do with the EU. Several associations formed by private companies like Google that have criticized Apple might be from Europe, but they are not affiliated with the EU (which is a governmental organization).
I know this must be hard to distinguish for some US Americans, but Europe, and companies from Europe, are not the EU (and vice-versa). In this context it's important, because the link to the EU somehow implies that the criticism is coming from governments, which it isn't.
The linked Reuters article also says nothing about the EU, so I wonder where the Macrumors editors got that from.
This has absolutely nothing to do with the EU. Several associations formed by private companies like Google that have criticized Apple might be from Europe, but they are not affiliated with the EU (which is a governmental organization).
I know this must be hard to distinguish for some US Americans, but Europe, and companies from Europe, are not the EU (and vice-versa). In this context it's important, because the link to the EU somehow implies that the criticism is coming from governments, which it isn't.
The linked Reuters article also says nothing about the EU, so I wonder where the Macrumors editors got that from.
Apps are very different than websites. They cost much more money to make and often the operating cost is higher. I do both.
Ads in apps also pay much more than ads on websites. It's not uncommon to have a eCPM from interstitial ads well north of $20. Going to generic ads you would be lucky for that to be a $1. People can't operate them at that cost.