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Which is why it may be financially beneficial to just end the operation of the App Store to the EU. No money coming from EU countries, but, even better, no huge fines. Apple will take a BIG financial hit, but they’ll still survive. The EU will still survive, too, and may end up with many exciting new Android variants.

With those regulations, it will just be a race to the bottom.
 
What does this mean for platforms like Xbox, PlayStation, switch, steam?
It means NEVER YOU MIND, DON’T LOOK BEHIND THE CURTAIN, NOTHING UP MY SLEEVES, PRESTO! :)

It means they don’t plan to extend their absurd definition of market to those areas. :D
 
Wrong. China's GDP is smaller than EU's.
India's GDP is smaller than France's.
Middle East is a region and Africa a continent so a bunch a nonsense.
You said Europe is Apple’s second largest market. It factually is not. China is Apple’s second largest market. The Europe market includes India, Africa, and the Middle East. Not sure why. With all those together, it’s Apple’s third largest market.
 
Which is why it may be financially beneficial to just end the operation of the App Store to the EU. No money coming from EU countries, but, even better, no huge fines. Apple will take a BIG financial hit, but they’ll still survive. The EU will still survive, too, and may end up with many exciting new Android variants.
Taking in consideration how fast Apple bends over for CCP I'm sure they can work something out with EU's law and avoid fines.
 
You said Europe is Apple’s second largest market. It factually is not. China is Apple’s second largest market. The Europe market includes India, Africa, and the Middle East. Not sure why. With all those together, it’s Apple’s third largest market.
LoL
I said EU as in the European Union as in the Subject of this thread.
I hope you are aware EU is not the same as the continent Europe.
 
If the cost to apple to comply with these regulations is close to the revenue, I can see apple exiting the EU and let the citizens use android.
It just won't as much money.
It will a negligible amount of money and at most a small percentage of revenue.
It factually is not. China is Apple’s second largest market
And factually they've chosen to comply with Chinese law and regulation.
Valuing making money over sticking to their principles and (sometimes, it feels) the moral values they're touting themselves.
Which is why it may be financially beneficial to just end the operation of the App Store to the EU. No money coming from EU countries, but, even better, no huge fines
They'd better end hardware sales there as well.
This won't be well-received by stockholders - and it won't happen.

Avoiding fines is simple: Just comply with the law and regulation.
I'm sure a company and devious as Apple can figure it out.
 
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wrong again.
EU is clearly Apple's second largest market. https://businessquant.com/apple-revenue-by-region
And from where did you get the idea that EU has the lowest margins? That doesn't make sense when Apple products are generally more expensive on the EU market vs the US market.
Well, I mean outside the EU there’s no VAT… so there’s that. And, there’s international exchange rates, which isn’t really in Apple’s control either. And, it’s obviously very expensive to operate in the EU. Currently, those expenses are offset by the profits they’re able to make. The profits they’re able to make WILL change over the coming years and it remains to be seen if the lowered return will continue to be worth the effort in investment.

Either way it goes, both the EU and Apple will be fine. It’s nothing alarming, just business.
 
I’d assume pulling out of EU means stopping doing any sort of business with EU whatsoever.

I don’t see it happening tho, no matter how some US nationalists and anti-globalists think.
no, Apple won't do that, but, the cost of doing business in the EU will rise, and guess who will pay for that?
 
Thank you EU for allowing us to truly own our devices and not be locked down!!!

And if Apple can secure the Mac, why can’t they secure the iPhone? Of course they can.

Wonderful news!!

Great… so now my iPhone would be essentially exactly the same as Android. Everything you wanted was already available on Android. You have gained no choice, but taken mine away. Congratulations
 
Taking in consideration how fast Apple bends over for CCP I'm sure they can work something out with EU's law and avoid fines.
Well, I mean, they’d bend over JUST as fast for the EU IF the EU was asking for what the CCP was asking for. Unfortunately for the EU, they’re asking for control over how Apple runs their business. Which is NOT what the CCP is asking for. If I had to guess, it’s because the CCP is over one united citizenry and they understand they can maintain complacency by making sure they have their toys to play with?
 
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Not sure how soon this is supposed to take effect, but Apple will most certainly leave the market - at least temporarily. They are asking for a product that Apple does not currently make and presumably will not soon. They may not even want to make this product right now. In the end I suspect Apple will use their older tech to make models for the EU based on an inherently different build of IOS. So they most certainly will comply, but will they give EU the good stuff or the SE-type stuff?

The EU will probably not get iPhone 14 then since its release date would be post-legislation.
Why does this come into effect this soon, yet apple has until 2024 till they are forced to add type c? Very annoying
 
If the cost to apple to comply with these regulations is close to the revenue, I can see apple exiting the EU and let the citizens use android.

Are you joking? Apple exiting a market of about 450 million people? For comparison, the US population is currently estimated at 335 million, so it will be a very big chunk of revenue lost.
 
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Well, I mean outside the EU there’s no VAT… so there’s that.
Yes there's is, it only has other names.
Also VAT has noting to do with profitability, is a tax payed by the consumers directly.

And, there’s international exchange rates, which isn’t really in Apple’s control either. And, it’s obviously very expensive to operate in the EU.
According to what is very expensive to operate in EU? And what does that mean anyway?

Currently, those expenses are offset by the profits they’re able to make. The profits they’re able to make WILL change over the coming years and it remains to be seen if the lowered return will continue to be worth the effort in investment.
Either way it goes, both the EU and Apple will be fine. It’s nothing alarming, just business.
Yeah for a minute I thought you will show how Apple's margins are the lowest in the EU market.
 
And factually they've chosen to comply with Chinese law and regulation.
Valuing making money over sticking to their principles and (sometimes, it feels) the moral values they're touting themselves.
Yes, mainly because the Chinese laws and regulation aren’t telling Apple how to run their business. The EU clearly want these “gatekeeper” companies to become diminished in the EU, they may no longer want them operating in the EU. Whereas for China, it’s beneficial for them to maintain the ability for their citizens to purchase iPhones and use the App Store for some reason.

They'd better end hardware sales there as well.
This won't be well-received by stockholders - and it won't happen.
It would actually be the stockholders that would be in the position to tell them to curtail certain businesses in the EU. So, if it happened, the stockholders would of course be on board, because they would have been the ones that made the decision.
 
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Just sell iPhones/iPads in EU as hardware-only. Customers can choose to (a) bring their own OS and use whatever app stores, browsers, etc they choose, (b) plug it into the pc/Mac and flash the official iOS and be stuck in apples walled garden.

Customer choice- problem solved
You just forgot the point that if "most" customers "flash the official iOS", it (as a platform) will be again subject to the legislation.
For the first time I am glad the UK is not in the EU. This is massive government overreach that will impact on the privacy, security, and convenience of consumers. No doubt we'll see how this does in court.
You just forgot that the U.K. is looking into and preparing similar legislation (as reported on macrumors).
And here ends consumer choice… It was nice while it lasted, but we’re now back to having to waste our time figuring which apps are legit and safe and which payment systems we can trust because some bureaucrats government I have no influence over decided to make that choice for me.
You just forgot that customers haven been making online purchases with credit cards or PayPal for 25 years or so. Pretty trustworthy system. No basis for fearmongering.
 
LoL
I said EU as in the European Union as in the Subject of this thread.
I hope you are aware EU is not the same as the continent Europe.


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Are you joking? Apple exiting a market of about 450 million people? For comparison, the US population is currently estimated at 335 million, so it will be a very big chunk of revenue lost.
450 million people aren’t buying iPhones, though. FAR FEWER folks in EU countries own iPhones (20% or below). Apple’s business there is currently growing, but China is growing far faster.
 
The EU clearly want these “gatekeeper” companies to become diminished in the EU, they may no longer want them operating in the EU
The claim isn't based in reality.
They just want them to give more access to competitors and other businesses. That's it.
It would actually be the stockholders that would be in the position to tell them to curtail certain businesses in the EU. So, if it happened, the stockholders would of course be on board, because they would have been the ones that made the decision.
Making lots of money in Europe beats making little to money in Europe.
That's why they won't leave.
 
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Well, I mean, they’d bend over JUST as fast for the EU IF the EU was asking for what the CCP was asking for. Unfortunately for the EU, they’re asking for control over how Apple runs their business. Which is NOT what the CCP is asking for.
LoL, CCP wanted to sit in Apple's chair and the got just that.

If I had to guess, it’s because the CCP is over one united citizenry and they understand they can maintain complacency by making sure they have their toys to play with?
This is funny one, anyway it's great to see that "Apple's way of doing business" can align with the habits an authoritarian regime. Really great.
 
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