It's more than just "a few other changes". They are being forced to open up Messages. That kills a huge competitive advantage for Apple.
What would Zoom be worth if they were forced to open up Zoom?
If zoom was forced to open up they might be forced to provide a good service? It’s almost like being locked in is every messaging providers main selling point instead of being better🤔
iMessages biggest selling point is, other iMessage users.
Facebook messages biggest selling point is other message users….
WhatsApp’s biggest selling point is other WhatsApp users… how weird, it’s almost like features aren’t the selling point but just how many locked in users you have and how many friends you have in it.
I am not going to read all the comments, but how can it be a "secure enclave" if every developer has access to it. So much of this is just dumb overreach.
Easy, same way websites have access to login with Apple on your phone.
Why can't the competition come up with their own phones? Then they can use whatever payment method they like. Why is the EU forcing Apple to include products from the competition?
Are they going to force McDonald's to allow Whoppers to be sold in their stores next?
It's unfair that McDonald's locks out Whoppers, right?
You might have a point if McDonald’s sold anything else but their own burgers.
Apple is selling their burgers next to other burgers in their store. It just happens that Apple is the only one who can use Serrano ingredients
RE: competition
Let's be clear... Apple didn't choose to be one of only two mobile operating systems today.
Apple simply ended up there because most of the other older mobile platforms died out.
That's capitalism, right? Every market has winners and losers. Survival of the fittest and all that jazz.
But it's almost like Apple is being punished today because Symbian, Blackberry, Palm, WebOS, and Windows Mobile sucked so bad 10-15 years ago.
Maybe the EU should have tried to save those weaker companies all those years ago. Then there might be some competition today.
🤣
First of, EU don’t save companies, they let them fail, going bankrupt in EU is practically game over, compared to the USA where you can just reorganize or get a government bailout.
No way to do it ONLY in the EU. As with any privacy/encryption/sideloading scheme, once it’s out there in any way, it’s effectively available to anyone in the world that wants to obtain and use the method. As that would materially affect how the App Store works worldwide, I doubt that’s something Apple will do.
It’s easy, one iOS model for EU iPhones and another for other models.
Same way Apple Watches with EKG was only active on specific manufacturing models.
I can see how the model in the EU changes, though. Developers are no longer allowed to deploy their Apps to an open App Store, they must submit them to Apple and Apple could license them for submission on the store.
That’s super illegal to do that in EU
In the EU, it would just be a first party store. While there are interesting ways to remain in the EU market while being in compliance (and, really, compliance is left to the companies to do for themselves, not difficult to make that work), they’re all a good amount of work which will cut into revenue continually (as, with every change, they’d have to have a separate set of tests to execute to validate those other set of requirements).
A developer selling an app on the AppStore or somewhere else at the same time is non of apples business.
Well, in this instance, there has been no decisions by any court that determined iOS or Android are guilty of anything. This commission just went ahead and came up with a set of rules to destroy iOS.
They have been deemed guilty of a dominant position.
I wonder if the following can allow Apple to circumvent this insanity:
- Do not "sell" iPhones in the EU.
That works
- Only offer them for "lease".
Wouldn’t work the second they purchase it. Leasing isn’t renting
- Since the customers don't "own" the product, Apple can only dictate what the customers can do to their "leased" devices.
Apple can only dictate over rented things.
True but it would hurt the EU MORE than Apple!
It’s would have zero impact as EU don’t have tax revenue.
People will prefer Apple Pay, sure, but if you don't think companies will take advantage of new opportunities to block it, you're crazy. Why wouldn't companies take advantage of a new opportunity?
It’s illegal to do that. If a payment terminal supports NFT, then they must allow everyone to use it.
How? How can they require something if side-loading and full hardware access are required? By asking nicely? You use the word "require" when there's no basis for it. Apple will have no ability to require anything.
Easy, if it requires admin privileges it will be blocked as iOS doesn’t allow administrator privileges. If it needs user permission and they press no it will be blocked
It's not about restricting iMessage to Apple devices. It's about forcing me to accept Facebook or Snapchat messages when, right now, I can prevent that by not installing those apps. That choice will be removed from me, the consumer.
That’s a weird choice. Nothing stops Apple from adding a button that blocks unknown contacts from other services.
Developers are locked out of using Android phones to create pay alternatives by Apple? If that was the case that would TRULY be anti-competitive… if Apple was, in some way, in direct control of what developers could do on Android phones. Of course, if that were the case, maybe Apple would have a greater percentage of the market in the EU. As it is, they’re far less than 50% of the phones.
And, as a result, must be stopped?
Market share have zero relevance as we have talked about before. Apple having 50% or 5% market share is treated exactly the same. Only market impact is relevant.