Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
No, you wouldn’t?
Developers can make lock screen controls, action button controls, control center controls, home screen widgets with controls…
Also, even the new AirPods translation feature still requires you to toggle it on. Just like any third-party control wood, which they can add to the control center. Or the lock screen. Or as an action button control.

Yes, I am aware there are many many ways to open an app on an iPhone. That does not change the fact that it is (even if only slightly) more friction than telling Siri to start live translating.
 
Apple's only goal is to increase profits and generate revenue. DMA threatens their profits. They will fight it like hell because the shareholders don't like it. Trusting a mega-corp to "protect" your privacy is bananas. You are the product, regardless of what Apple's marketing team cooks up.
 
The feature doesn’t work on the phone without AirPods
That is an entirely arbitrary decision by Apple to gatekeepers the feature.
The translation is processed on iPhones.
AirPods don't have the processing capability to do it.
So it is literally a headphone feature (that yes, is powered by the phone).
They're literally making it working with AirPods released back in 2022.
I’ve always been firmly in the camp that the DMA and the subsequent opening of devices is only a net positive.
But then I considered my work position.

My IT department would never give me admin rights to my PC because of the abuse I or any other employee could inflict. It’s all very well me moaning about having to get a technician to do something as trivial as update some USB drivers but I could have theoretically corrupted anything or install and app I think is ok and wreck the whole network.

On my work iPad Pro however I am free to login with my own personal Apple account and install whatever I jolly well like. I’m not daft enough to install emulators but general gaming is ok. They trust me with this freedom because of the closed nature of iOS.

Maybe closed platforms where all apps have been vetted are a better idea after all?
Your IT department has admin rights to install on your PC what they want.

But the way people are advocating for closed platforms isn't comparable to admin rights, it's not an appropriate analogy.

Apple are basically saying: "We - not the buyer of our hardware - retain the ultimate admin rights.
We know better than the users and buyers of our products what's acceptable installable software and what's not.

They are withholding true admin rights from their users.

...oh, except when it comes to larger "enterprise" customers, of course. They're providing such juicy sales that Apple has been happily throwing their security concerns overboard.
 
I am not vilifying them about that. Corporations can act with morals though, unfortunately morals mostly have lost the race to selfishness and money. So I am not surprised Apple is still active in autocracies.
I'm afraid I can't agree. I would like to be able to, but I can't. A corporation will only be moral if it adds value. They will be moral if being moral (better treatment of labour, more recycling, promoting health awareness) generates worth. If it generates more worth than the extra costs of being moral removes, then morality is the way to go. If morality isn't profitable though. it'll go out the window.

Indeed! Unfortunately a whole people have been made to believe to identify with brands instead of demanding their representatives to represent them.
Yeah, it drives me nuts, irrespective of the country. We literally pay people to be our elected representatives, then we pay their salaries from taxes and ignore them, and pay corporations with far more money and far more attention. And then we wonder why everything's a mess.

It's good that the EU kick Apple. It's good that Apple kicks back a little. Governments and corporations should be prodding each other with sticks. Political sides fighting against each other is a waste of time. Corporations and politics together is a disaster.

There needs to be checks and balances. It keeps things honest, even if it slows things down.
 
  • Like
Reactions: AppliedMicro
I honestly don’t understand how anyone defends this. It’s mind boggling.
A headphone is a headphone.
And there should be healthy competition in that market.
No one should abuse his dominant position in another market to gain uncompetitive advantages in the headphone market.

There is literally nothing preventing Bose from developing this feature and letting it work in their own app. They just have to do the work and pay for it
There isn't.
There also isn't anything preventing Apple from allowing it to work with other noise-cancelling headphones (except their greed).

It's only an AirPods feature because Apple, motivated primarily by monetary greed, said so.

Apple shouldn’t have to open the Apple Watch to android phones
The Apple watch is not a covered core platform service.
So Apple does not have to open it up.
 
  • Love
Reactions: turbineseaplane
If you want a free and open platform, you have choices. Android.
...except... many relevant apps rely on Google services.
Which in turn make your phone not free and open.
And Google is in the process of restricting installation of apps by next year.
 
A headphone is a headphone.
And there should be healthy competition in that market.
No one should abuse his dominant position in another market to gain uncompetitive advantages in the headphone market.
There is healthy competition in that market. Apple developing a new feature that works using their software and hardware isn’t a “abusing a dominant position.” Particularly when anyone else can do it if they put in the work.

There isn't.
There also isn't anything preventing Apple from allowing it to work with other noise-cancelling headphones (except their greed).

It's only an AirPods feature because Apple, motivated primarily by monetary greed, said so.
And there isn’t anything preventing Bose from giving their noise cancellation algorithm to other headphone manufacturers except “greed.” But we don’t say “Bose isn’t competing fairly” because they don’t let others use their proprietary noise cancellation algorithm. Even if the “only reason it doesn’t work on other headphones is because Bose, motivated primarily by greed, said so.”

They developed it, they should get to profit from it. Same for Apple’s translation feature.
 
  • Like
Reactions: Stevez67
Apple said that the DMA has forced it to delay key features like Live Translation, iPhone Mirroring, and the Visited Places and Preferred Routes features in the Maps app.

In what other industry does a manufacturer say "it's taking me longer to make my products compliant with the minimum standards that the law requires, therefore we should repeal the law" lol.

Maybe just... make your products compliant. Instead of trying to ship the dodgy, vendor-locked version the Americans are getting.
 
At the same time, EU users will receive another year of free Windows 10 security updates due to the DMA. Meanwhile, these updates will cost $ 30 in the rest of the world.

Why?
Because Microsoft is a gatekeeper and has apparently arbitrarily set the hardware limits for Windows 11.

You can pretty easily get the extra year of updates for free. Not a knock for or against the DMA, just an FYI.

 
In what other industry does a manufacturer say "it's taking me longer to make my products compliant with the minimum standards that the law requires, therefore we should repeal the law" lol.

Maybe just... make your products compliant. Instead of trying to ship the dodgy, vendor-locked version the Americans are getting.

It’s a wonderful example of the Apple hubris, isn’t it?
 
  • Like
Reactions: platinumaqua
In what other industry does a manufacturer say "it's taking me longer to make my products compliant with the minimum standards that the law requires, therefore we should repeal the law" lol.

Maybe just... make your products compliant. Instead of trying to ship the dodgy, vendor-locked version the Americans are getting.
Or maybe stop using the "buyers remorse" excuse to get something more than what you paid for. Everyone knew the limitations and rules when they bought into the iPhone and App Store and no one twisted their arm to buy any product. The EU changing the rules after a product is in the market just to benefit their corporate lobbyist isn't the same as making a product that isn't compliant at product launch.
 
1. Apple are basically saying: "We - not the buyer of our hardware - retain the ultimate admin rights.

2. They are withholding true admin rights from their users.
1. Of course they are. They make the product and you buy it knowing full well they do. Are you claiming ignorance of what you've agreed to when you bought the product and agreed to the terms?

2. They can make their product any way they like. You don't like the product, don't buy it. But don't come around after buying the product acting like you are owed something you were never promised at sale, using the excuse "competition" or claiming some "right" that didn't exist until your EU companies whined at your legislators so they could profit at the original manufacturer's expense.
 
  • Love
Reactions: surferfb
Why are people afraid of open competition? This thread is filled with people wholeheartedly supporting a mega-corp. I understand there's a misplaced attachment to a brand, but Apple is no different than Microsoft or Google.

Competition is always good. Look at one of the main issues in the world today, consolidation. Private Equity is eating every company it can so I can create a less competitive field and raise prices. That's what Amazon, Apple, Netflix, Google, and Microsoft all do.

Don't be afraid of something different.
 
Why are people afraid of open competition? This thread is filled with people wholeheartedly supporting a mega-corp. I understand there's a misplaced attachment to a brand, but Apple is no different than Microsoft or Google.

Competition is always good. Look at one of the main issues in the world today, consolidation. Private Equity is eating every company it can so I can create a less competitive field and raise prices. That's what Amazon, Apple, Netflix, Google, and Microsoft all do.

Don't be afraid of something different.

The fascinating thing is that if this were a different company, nobody would be defending the stance.

It’s just because it’s Apple.

Their branding is incredible and it really has created quite a cult of Support.
 
Why are people afraid of open competition? This thread is filled with people wholeheartedly supporting a mega-corp. I understand there's a misplaced attachment to a brand, but Apple is no different than Microsoft or Google.

Competition is always good. Look at one of the main issues in the world today, consolidation. Private Equity is eating every company it can so I can create a less competitive field and raise prices. That's what Amazon, Apple, Netflix, Google, and Microsoft all do.

Don't be afraid of something different.
I agree competition is good. The DMA isn’t competition. It’s perverting competition. Competition isn’t “we can’t do it, so we’ll take from those who can.”
 
I agree competition is good. The DMA isn’t competition. It’s perverting competition. Competition isn’t “we can’t do it, so we’ll take from those who can.”
The DMA is fighting the walled garden to open up ANY avenue for smaller companies to compete. Apple restricting capabilities to a device that an end user owns is anti- competitive. This reminds me of the right to repair movement. Let me own my device and do whatever the hell I want to it. Don't force me into a single option. Apple knows once there's a tiny crack in the wall their profits fall. They only care about profit, not the consumer.

Apple and Google's goal is to trap the consumer.
 
Last edited:
  • Like
Reactions: AppliedMicro
Apple, I'm sure, won't be surprised at this response.
The whole point of it was to make a public statement that the holding back of features on Apple devices for EU users is on the shoulders of the EU legislators.
 
  • Like
Reactions: BaldiMac
I'm surprised the EU hasn't put a stop to Microsoft's little trick where searching for "download Chrome" results in the message "You don't need to download Chrome".
 
Of course they are. They make the product and you buy it knowing full well they do.
So? That doesn’t change the point that I can’t do with it what I want (and what it’s easily capable of).
They’re purposely restricting its capabilities for monetary gain.
Not saying that’s illegal - it’s just undesirable.

of what you've agreed to when you bought the product and agreed to the terms?
Yeah, well… not every jurisdiction is as ignorant about consumers rights and protection to claim I “agreed” to something that wasn’t even properly presented to me when purchasing the product. (and no, neither does tapping on a screen, when that’s required to use a product as advertised).

They can make their product any way they like
…with the boundaries and requirements set by law.
Which, evidently, the European Union has set, and they’re restricting what Apple can do, to their dislike.

You don't like the product, don't buy it
And if Apple don’t like the laws: piss off and stop selling in that jurisdiction. *
Simple as that. Timmy said, they’re not above the law, when it came to Russia and China.
So he should just as well shut up and stop the disingenuous whining in Europe.
(I mean… I’d genuinely appreciate it if was about privacy rights - and not time and again just serving their greed)

But don't come around after buying the product acting like you are owed something you were never promised at sale, using the excuse "competition" or claiming some "right" that didn't exist until your EU companies whined at your legislators so they could profit at the original manufacturer's expense.
I can criticise the product for its deficiencies.
And I’ll advocate for laws that enable more freedom in the way I can use it.
And given the lack of choice in operating systems, and truly free relevant options, I feel entirely justified to do so.
 
This whining about the EU throwing a spanner into the works seems like some predominantly patriotic affair to me. Question is what do you gain if some Silicon Valley corp gets to keep their margins and their moat.

I can only hope those stanning for Apple here are investors - at least they do have a good reason to support this cause.
 
  • Love
Reactions: turbineseaplane
Always good to see the EU standing firmly by its principles.

Bep.jpeg
 
Apple isn’t allowed to differentiate its headphones with a feature Apple developed.
Would destroy innovation if applied to products worldwide.
I honestly don’t understand how anyone defends this. It’s mind boggling.
I honestly don’t understand how anyone defends this. It’s mind boggling.
More like “ISP spends millions to develop a unique feature that increases internet speeds on its routers, it then has to give that feature to any router manufacturer connecting to their network.” No company in their right mind would develop that, because it’s just increasing their own costs while others can then come in and undercut them on price.
Slower innovation because the EU doesn’t think other companies should have to do work.
It may boggle your mind today, 20-30 years later, but:

Had wireless infrastructure providers acted so brazenly and obstinately anticompetitive and monopolising (as Apple today)…
Had they been allowed to operate free from regulation and gatekeep interoperability with their infrastructure equipment…
…when mobile phone networks emerged and gained popularity. Apple most likely would not sell iPhones today.
And we wouldn’t enjoy the technological innovation (in software and hardware) that Apple have been able to accomplish.

Nokia and Ericsson - market-leading infrastructure providers that, at the time, also produced and sold their own headsets - would have stopped Apple’s aspirations to enter the phone business ints early tracks, or choked them to death soon after.

“We developed this great new networking infrastructure technology.
It works / is certified for best performance and additional functionality only with our own handsets.

Third-party handsets are a no-no on networks powered by our infrastructure.
Can’t guarantee security and reliable operation with third-party hardware.
Customers might complain if something doesn’t work.
And just think of all the children that’ll be using our phones!

You better spend billions to develop your equipment - and convince network operators to adopt it.
And your own standard along with - can’t violate our patents.
And of course, you can’t expect us to give something away for free…”


👉 Apple would not have an iPhone/smartphone phone business today, if everyone was allowed to operate their “platform” tech businesses free from government regulation and having to “give away” interoperability - as you’re advocating for.
 
Last edited:
The feature doesn’t work on the phone without AirPods. So it is literally a headphone feature (that yes, is powered by the phone).

Would all of you had preferred Apple wait to release this feature until it was powered by a chip on their headphones that can’t be given to third parties? Because that’s literally what you’re advocating for. Slower innovation because the EU doesn’t think other companies should have to do work.
I don't understand the logic behind it slowing innovation if Apple were to release it and allow every set of headphones to use it.
 
  • Like
Reactions: turbineseaplane
That is an entirely arbitrary decision by Apple to gatekeepers the feature.
The translation is processed on iPhones.
AirPods don't have the processing capability to do it.

They're literally making it working with AirPods released back in 2022.

Your IT department has admin rights to install on your PC what they want.

But the way people are advocating for closed platforms isn't comparable to admin rights, it's not an appropriate analogy.

Apple are basically saying: "We - not the buyer of our hardware - retain the ultimate admin rights.
We know better than the users and buyers of our products what's acceptable installable software and what's not.

They are withholding true admin rights from their users.

...oh, except when it comes to larger "enterprise" customers, of course. They're providing such juicy sales that Apple has been happily throwing their security concerns overboard.
But the IT department are also specially trained. Whilst I’ve long argued at my work that there should be some sort of base level IT training so that we can alleviate the techs from menial jobs (like installing USB drivers!) I also understand not everyone is that literate.

I mean, I can terminal my way around MacOS with no issue, crafting drivers for old unsupported peripherals and patching the update URLs on older machines until the cows come home. I know my way around computers.

But then I also know nothing about cars and happily rely on my garage to fix things.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.