If Apple were actually trying to make it easier for consumers, then the regulators would trust them more. The whole rule that an app developer can't tell users that they can get a cheaper subscription on the web is clearly anti-consumer. If they would've given up that rule much earlier then they could speak with a lot more trust that they were doing what's right.
It's not that I don't think the regulators are ignorant; it's that Apple lost their position of the high ground.
This is a really great point.
Apple has really shot themselves in the foot by being so ridiculous and petty, so often, and your example is a great one.
They are accomplishing nothing there but highlighting just how extreme they are willing to be.