Basically in a US vs EU comparison. In the US, regulations are in place to make sure companies get protection against revenue loss and “unfair” competition. In the EU, regulations are in place to enable open competition so consumers get better (more correct) price.
So it’s company revenue vs price to consumer.
It’s an ideological difference. The EU does the utmost so no company can corner a market amd dictate the price. This ALSO makes the competition market fair for everyone. Even playing field.
Just look at the mobile phone and broadband market.
I pay the equivalent of 20$ per month for 300Mbps (edited from GB, sorry my bad) fiber internet.
I pay 30$ for unlimited everything mobile 5G, no speed restrictions up to…think it’s 300GB a month, then it drops to 5 Mbps but unlimited data amount at that speed.
I won’t even compare cable tv prices