Is the desire of electronic device manufacturers so strong in wanting to screw over customers that they are not willing to work together to come up with a 'one cable fit's all' but instead go out of their way to work out how they can make a common standard become non-standard with their device so as to make it so customers have to buy more expensive cables than others just so customer can make their device function at maximum performance??!!!
There is way way too many usb charging cables out there and the EU is right to want to reduce the amount of cable e-waste that manufacturers produce but still you have Apple allegedly wanting to produce their own USB-C cable to get around the EU's call for harmonizing USB-C across electronic devices.
Apple 1: People, the EU has demanded a universal standard be used in electronic devices
Apple 2: But that means people will not be buying our expensive usb cables
Apple 1: I know, so how do we get around this, we must make sure our customers are able to purchase the expensive usb cable
Apple2: I have the answer. We build in restrictions into our devices. If the customer uses a non Apple usb cable the device restricts it's performance but if they use one of our approved cables, restrictions are off and the device functions to it's max
Apple1: That's a brilliant idea, now go and do it.
A few months later.....
Apple1: Hold off on building in the restrictions
Apple2: Why?
Apple1: The EU has got wind of our idea and has sent us letters
Apple2: Bugger, now what do we do?
Apple1: I'll get back to you on that.