Everything Apple Announced at Today's 'It's Show Time' Event in 6 Minutes

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 25, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today held its first ever services-centric event, where the company introduced several new and upcoming service products with no hardware announcements at all.

    It took Apple almost two hours to introduce Apple News+, Apple Arcade, Apple Card, and Apple TV+, but we've recapped the entire event in just six minutes for our readers who want a no-frills overview of everything Apple announced today.

    The only service that's available today, Apple News+, is designed to provide access to hundreds of magazines and a handful of paywalled news sources for $9.99 per month. Everyone on a Family Sharing plan can access Apple News+ for that $9.99 per month fee.

    Apple Card is a new credit card Apple's offering in partnership with Goldman Sachs. Starting this summer, you can sign up for an Apple Card right on the iPhone and start using it immediately for Apple Pay purchases. You can make digital payments with Apple Pay using the card, but for non-Apple Pay payments, Apple is giving customers a slick titanium card with no visible credit card info like number and CVV (all of that info is in Wallet, though).

    With Apple Card, you get 1% cash back for standard card purchases, 2% cash back for Apple Pay purchases, and 3% cash back for Apple purchases. Cash back is provided to you on a daily basis and you can use it for paying your balance, making purchases, or sending Apple Pay Cash in Messages. There are also unique budgeting and tracking tools for monitoring spending along with support via the Messages app. There are no fees, and Apple plans to offer low interest rates.

    Apple Arcade is Apple's new cross-platform subscription gaming service that will provide access to more than 100 iOS games from publishers like Disney, Sega, LEGO, Cartoon Network, Konami, and more when it launches this fall in over 150 countries. Apple hasn't announced pricing, but an Apple Arcade subscription will include full access to all games with no additional in-app purchases necessary to unlock content.

    Apple's final services announcement was Apple TV+, which will house all of the company's original TV content. Apple has more than a dozen original shows in the works from creators like Steven Spielberg, J.J. Abrams, and Oprah. Pricing hasn't been announced because it's not launching till the fall, but Apple TV+ will be available in Apple's revamped TV app, coming in May.

    The new TV app, which will be available on iOS devices, Apple TV, Mac (in the fall) and third-party Smart TVs from Sony, LG, Samsung, and Vizio, features better than ever recommendations built on machine learning and a new "Channels" option that will let you subscribe to and watch content from providers like Starz, Showtime, and HBO.

    Below, we've rounded up all of our coverage from today's event if you missed it:
    [*]Apple Announces Apple News+ $9.99 a Month Subscription Service With Access to Over 300 Magazines
    [*]Apple Announces Original TV Streaming Service 'Apple TV+'
    [*]Apple Announces 'Apple Card' Credit Card With Daily Rewards, Simplified Statements, and No Fees
    [*]Apple Announces 'Apple Arcade' Cross-Platform Subscription Games Service With Access to Over 100 Titles
    [*]Apple Reveals Redesigned Apple TV App With 'Apple TV Channels' Subscription Feature
    [*]Apple Shares All of the Videos From Today's Services Event
    [*]Apple Releases iOS 12.2 With Apple News+ Service, New Animoji, HomeKit and AirPlay 2 Support for TVs, Safari Changes and More
    [*]Apple Releases tvOS 12.2 for Fourth and Fifth-Generation Apple TV
    [*]Apple Releases macOS Mojave 10.14.4 With Safari Automatic Dark Mode and Apple News+ Support
    [*]How to Sign Up For an Apple News+ Subscription
    Make sure to stay tuned to MacRumors because we'll have more coverage of Apple's new services including detailed guides coming this week.

    Article Link: Everything Apple Announced at Today's 'It's Show Time' Event in 6 Minutes
  2. gugy, Mar 25, 2019
    Last edited: Mar 25, 2019

    gugy macrumors 68040


    Jan 31, 2005
    La Jolla, CA
    As I was expecting, a very underwhelming announcement.
    ATV+ I have the feeling will be an expensive Netflix.
    Card could be interesting.
    News, seems expensive and not sure I want another subscription.
    Maybe if Apple combine all the above plus Music and storage for a great price, then maybe.

    Finally....Come on Apple, bring that Mac Pro and displays at WWDC. Enough of this madness.
  3. adamw macrumors regular


    Sep 22, 2006
    The Apple TV app Everywhere part of this announcement has much potential, especially on various Smart TVs, and on Roku TVs and Roku sticks, and on Amazon Fire TV sticks.
  4. Retsiem macrumors member


    Jul 9, 2017
  5. Reach9 macrumors 68020


    Aug 17, 2010
    In America
    This has to be the most confusing Apple event I've ever seen. I don't feel like they articulated the value propositions of any of these services nearly as well as they could've.
    Wishing the best for the company as they try to increase other revenue streams, I just hope News+ doesn't go the way of Newsstand.
  6. archvile macrumors 6502


    Oct 27, 2007
    Haven’t seen this mentioned yet (it probably has but I’m not going through hundreds of forum posts), but the fact they are bringing the TV app to the Mac is HUGE, insofar that iTunes has always been the player for iTunes movies. Does this mean they are actually going to be breaking iTunes apart this year? A separate TV app could also mean separate Music, Podcasts, et. al apps.

    They did say the TV app for Mac was launching in the fall, so no doubt it will be part of macOS 10.15 (which will launch in the fall). Hopefully this means they are pushing even further with Marzipan (iOS-like apps on Mac), I bet we get 3rd party support in 10.15 as well.

    Edit, also asking HomePod for news updates seems to be broken after the 12.2 HomePod update. It says “Here’s the latest news from so-and-so”, and then immediately stops. Anyone else?
  7. Moonlight macrumors 6502a


    Jul 9, 2002
    Los Angeles
    Ugh, I usually berate others for being negative...but after watching this today, I am not sure they know what they are doing at all with these things. :(
  8. Retsiem macrumors member


    Jul 9, 2017
    I am never really negative about apple, but this today took it over the edge.

    Why wouldn’t it?
  9. TheYellowAudi macrumors member


    Jun 5, 2008
    DFW, but could be anywhere on the planet.
    Yeah, I really couldn’t care much less. I am intrigued by the credit card, but mostly because it fits into what Apple is (or has been) as a company; a hardware + software company that excels at seamlessly merging the two for a clean, ‘it just works’ user experience.

    I’m a total Apple nut, but I feel like they’re moving more into the services arena because they KNOW they aren’t innovating like they used to. I feel like very soon, their products are just going to disappear into the crowd, instead of REALLY standing out as they have in the past. Since that equates to less revenue, boom! we jump into services for more revenue.

    I’d prefer to see them double down their focus on products, both hardware & software & continue to innovate there.
  10. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    Why can’t we just stream everything in iTunes for one monthly price? Music, movies etc.

    They already have the established library.

    This was never what I wanted from Apple, ever.
  11. Baymowe335 macrumors 601

    Oct 6, 2017
    You failing to see the innovation doesn’t mean it’s not there.
  12. archvile macrumors 6502


    Oct 27, 2007
    Apple knows what they are doing. They have to put resources into other areas since iPhone adoption has reached near-critical mass. With fewer and fewer people upgrading each year, fewer and fewer new features taking advantage of the hardware, and ever-increasing prices across the board, I think these next few years will see a drastic drop in iPhone upgrades (I.e. the main source of money). Having already established a solid ecosystem, with stores and payment systems, adding additional content consumption systems on top of that will be easy money for Apple, IF the content is worth paying for. I wasn’t “wowed” by anything shown today, but they seem like they have a solid idea of where they want to go with all of this.
  13. gugy macrumors 68040


    Jan 31, 2005
    La Jolla, CA
    My feeling is that Apple is trying to juggle too many balls at the same time.
    I always think of Steve when he returned to Apple, simplified the hardware line and focused on software big time. While I get we live in different times, I wish Apple could focus on what matters most and stop trying to jump all over the place.
  14. TheYellowAudi macrumors member


    Jun 5, 2008
    DFW, but could be anywhere on the planet.
    Same Same.
    I try to stay positive with an open mind, but this.......just seems like a desperate play for more revenue, instead of focusing on what they’ve traditionally been good at. (Hardware + software)
  15. Isamilis macrumors 6502a

    Apr 3, 2012
    I just updated to 12.1.4 last night. Honestly I feel lucky as the 12.2 will have features that are not applicable / interesting for me. I lived in Indonesia btw.
    It seems Apple slim-down its 12.1 version to prepare make it bloated again for these features.
  16. PilotWoo macrumors regular

    Jul 14, 2006
    Thanks MR for the 6 minute round up, so much better than watching the drawn out keynotes.

    Nothing of interest though, apart from the Apple card, but it looks like that is USA only.
  17. archvile macrumors 6502


    Oct 27, 2007
    Check this out ... https://notesmatic.com/apples-staff-size/

    In 2007, Apple had 21,000 employees. Today, they have at least 132,000. That’s insane growth in 12 years, but all those people gotta have something to do. I agree that I prefer the “lean” Steve Jobs Apple of years past, but as we know they can only rely on iPhone sales for so long. They know this so have been expanding into all of these media areas for the past few years, building up to what we saw today.
  18. Infinite Vortex macrumors regular

    Infinite Vortex

    Mar 6, 2015
    Seeing as I don't live in the US, or Canada, and none of all that applies to me I hope no-one is going to mind if I just pretend that that keynote didn't happen.
  19. joueboy macrumors 68000

    Jul 3, 2008
    This is what Timmy said we’re just getting started. ROFL! Oh shoot my stomach hurts.
  20. TheYellowAudi macrumors member


    Jun 5, 2008
    DFW, but could be anywhere on the planet.
    Care to support your comment with some meat, instead of a weak, keyboard warrior answer?

    Trust me when I tell you I’m an ENORMOUS Apple zealot, but I’m becoming.....disheartened.
  21. Plutonius macrumors 604


    Feb 22, 2003
    New Hampshire, USA
    Everything in six minutes ?

    I could do it in under one minute :).

    A very underwhelming keynote.
  22. Think creative macrumors regular

    Jul 27, 2013
    In ten years this event will be a clear post of where they really focused on new avenues. Services is a huge business, and I'm glad that today was a reminder for me to cancel stuff so I can save more money. It just wasn't a good event really. Good doesn't mean important though. Some of this stuff (apple card, privacy in general, where apple tv+ will be when they have five or six killer shows) are good things, it's just not exciting and it doesn't make for the best event. Their graphics and promo's were still top notch, as usual though.
  23. joueboy macrumors 68000

    Jul 3, 2008
    Desperate move on desperate times. Too bad Cook is more concerned of putting more money to its investors. I guess more iPhone cases and watch bands coming soon before holidays.
  24. ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    I don’t care what people say, that was one of the most fun and feature packed Apple events that I can recall in recent memory.

    Hardware is important... and so is software... and so is content and services. It’s not just about what hardware you can buy but what you can do with it. Apple announced a ton of new ways to use your Apple devices.

    The presentations were well done, they moved through everything at a good pace and that intro video alone got me giddy about Apple like I haven’t been since the Steve Jobs era.

  25. Williesleg macrumors 6502

    Oct 28, 2014
    NY, NY
    Next up as Tim Apple completes the transition into a service company (like General Electric): Six Sigma management!

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370 March 25, 2019