It is really not about lack of "innovation" the way overused hype word folks like to use.
It is more about poor decision making at the top.
Apple has always had the technology to make this service go.
They show everyone several lackluster tv shows, very little footage, and no price for the service. Even a mention about the future of Apple TV hardware would be nice.
Digging up a lot of aging talent Speilberg, Oprah, and Jennifer Aniston to kickstart this endeavor.
Each of these seasoned veterans are associated with the non streaming era of TV and movies.
Meanwhile, Netflix, HBO, Youtube are all humming along with great new shows and content you can get today.