Everything Apple Announced at Today's 'It's Show Time' Event in 6 Minutes

[zed1291]

Went into it not expecting much, but I left blown away. I’m so excited about Card. TV+ is a maybe (we’ll see what it’s like when it comes out). The rest isn’t for me but it’s still good that it’s there. Really though, I’m super pumped on Card.

 

[jeff051177]

Really though, I’m super pumped on Card.

Really? Not sure if this is sarcasm. genuinely - why are you so amped-up on a credit card?

Because Titanium?

 

[eeboarder]

The credit card idea is interesting!

 

[jeff051177]

The credit card idea is interesting!

Again - why is the idea of a credit card interesting?

 

[d21mike]

I really do not see a major difference between the current TV App and the New TV App coming in May. I mean they have tabs for Movies and TV Shows but they were there before I believe in a different place. So yeah nice to have them on top but that is not major. Why wait to May?

But what bothers me the most is that you do not have User Profiles. Look at Hulu, Netflix and others. They say personalized. But can they do that if I can not easily change between me, my wife and my grandkids? And the future of I walk into a room and it knows I am there and switches to me. I wear my watch everywhere. Everything should be based on my iCloud Account and when I watch tv or play a game it should be easy to switch to me. But I think this is all based on the iTunes Account which I share with my wife. Am I missing something?

 

[827538]

Is the 'hey kids I'm hip too' uniform mandatory at Apple? As a guy in his mid 20's it's almost kinda creepy.

Anyway pretty dull announcement. The only thing that sparked interest was the Apple Card, will need to know more about it and how it compares to an Amex. I am a sucker for metal cards and if it's cheaper than my platinum Amex I may switch.

 

[jinnyman]

Although it's clear Apple's next focus is on contents not hardware or software, it may be a new revenue start for Apple. As Apple's clearly lost nowadays, why not try different route? I don't see any issue with trying other genre, and with pile load of cash, it's quite safe also.

However, plain lack of attention to hardware and software is what's worrying me. This "new" Apple is not what I'm interested in. I don't care Apple credit card as I doubt they will offer better deal than my current ones. I don't really care about news as I already get enough news free. I also don't care about Apple's "Netflix" unless proven to be better in contents than Netflix. I'm a heavy gamer, so I don't care about streaming or whatever platform Apple's advocating (sorry i really didn't pay attention nor feel necessary to do so). Nothing beats standalone gaming experience unless you are playing turn-based game or something.

What I care about Apple is their hardward and software. Although all those small changes, what's really chanaged in macOS? Continuity ok, but nothing really else stands out. iTunes, why are they keep changing things so many times? It's really frustrating and their latest borke what's already working previously. Don't get me started in mac hardwares. If they employee more than 130,000 compared to 20,000 something, what are they doing with all those manpower and cash to not do anything substantial in mac and mac OS ???? What happened to Mac Pro???????????

 

[smaffei]

In 7 years, Apple went from "Think Different" to "Us Too." Sad.

 

[mistasopz]

I'm just some regular guy and here's where I stand on the announcements:
1. News: I'm not going to pay for news, too many good free options.
2. Apple TV: I'm not going to pay for more streaming services. Unless Apple has the absolute best option then they can forget it.
3. Card: My Costco card has better rewards and less restrictions.
4. Gaming: More monthly subscriptions, for mobile games. Not worth it for me. I'm more excited about new switch games and possibly Google Stadia depending on the games and how it performs.

 

[thekumachan]

I really hope Apple does the Apple t.v. right. There are a few shows I watch and I absolutely love the Apple t.v. for this, however one major area that has been a sore spot and given me much frustration with the Apple t.v. is that I cannot watch live sports with with it through some sort of an Apple subscription. Currently the only way I can do that is if I pay for a t.v. subscription through an Internet Service Provider then I don't need the Apple t.v. I hope I will be able to watch HD sports and t.v. shows simply through my Apple t.v. device and then I can get my Internet through some ISP.

 

[jigzat]

Apple has been criticized a lot in the past but this actually is the worst event ever and bringing actors to fill in made it worst. I don't mind (maybe a little) if they didn't announce new hardware but Apple is overdue for some changes and fixes:

iTunes is a mess
MacOS has a lot of dead weight
Safari for Windows and heck even for GNU/Linux must be brought back otherwise developers are only going to develop only for the lowest common denominator.
What about an Apple search engine that finally competes against Google, what do they fear, Google already competes against Apple. Will they ever improve Apple maps globally?
The Spanish (my native language) dictionary and auto correction is a complete mess.
Will they ever fix the butterfly keyword?
How difficult can it be to match Siri Weather and Clock functionality on the desktop like timer multiple clocks and weather forecast?
What about iMessage for Android? I'm sick of using WhatsApp both ugly UI and UE even with Apple users that refuse to use iMessage (Messages)

 

[Baymowe335]

Blindly following doesn't mean the innovation is still there.

It does when you use the facts.

 

[Naaaaak]

Today's event was Tim Cook’s big coming out as a service company party.

 

[brofkand]

What's everyone's guess on which of these revolutionary services ends up getting the Air Power treatment and isn't heard from for months past the expected launch date?

 

[AFDoc]

I’m a total Apple nut, but I feel like they’re moving more into the services arena because they KNOW they aren’t innovating like they used to.

So what innovations are you expecting?

 

[Naaaaak]

This is what Timmy said we’re just getting started. ROFL! Oh shoot my stomach hurts.

I wish they'd get started on laptop keyboards that worked.

Or a Mac Pro that will be updated at least yearly.

Maybe they could get started on removing the solder from RAM slots.

Or maybe have games and streaming services priced and ready, instead of just announcing an announcement.

Just some ideas.

 

[brofkand]

So what innovations are you expecting?

"If I had asked people what the wanted, they would have said a faster horse."-Henry Ford

-Steve Jobs

 

[braintumor]

This youtube video kind of sums up what is happening with Apple... It is all over the place, chasing the competition, desperate for revenue and profit growth... Instead of focusing on the few things that they are really great at!

Creating all kinds of different subscriptions, is not simplifying things! Look at Amazon, having a Prime subscription that gives you access to everything and all kinds of benefits is simple and what a customer wants!

For me the "highlight" was the Apple card... Re-inventing an ancient service (=Credit Card), by taking a slightly different approach and make it better!

 

[MobiusStrip]

So... Apple is touting its future as media-centric services... but has crippled its devices and prevented users from consuming those services by removing headphone jacks and making devices pointlessly "thinner" at the expense of battery life.

poundCOURAGE

 

[smaffei]

Care to support your comment with some meat, instead of a weak, keyboard warrior answer?

Trust me when I tell you I’m an ENORMOUS Apple zealot, but I’m becoming.....disheartened.

You're not alone. Things have been noticeably on the decline for 2 years now and it's accelerating.

 

[QquegChristian]

Yes I understand they do not own the content, however they stream music. The wealthiest company can’t at least negotiate ? You’re just sayin nope like you know...the Netflix comment was just talk, only used “ if they wanted” once

I’m a filmmaker and can put the idea of a “Spotify for movies” into better perspective.

Netflix licensing (not originals) works as a last resort for film distributors. They will license to Netflix when they determine they have made as much money as they can on theaters, purchases, rentals, and pay channels. This is because the license wouldn’t even begin to pay back the movie’s budget/advertising budget. A 100 million dollar movie could make 100 million in theaters, then 20 million in rentals, then the interest wanes and they’ll only make another $800,000 in rentals over the next 2 years. Netflix will swoop in and say we’ll pay you 1 million for a 2-year license. This is the best business decision at this point, to take that deal even though it is only 1/100th of the original budget.

If a service was able to offer EVERY movie in the way that streaming music works, this would instantly kill all other revenue sources for movies. It would like cut theater attendance by 75%.

Studios thrive on the uncertainty as to whether a movie will eventually end up on Netflix. If you knew movies will absolutely end up on a service, you’d just wait (and you’d have plenty of movies to watch in the meantime).

So now that 100 million dollar movie will need around a 100 million dollar license to make up for this much disruption. With the maybe 25 million they make in the theaters being their profit rather than paying back their budget. This license will cost the service 100x Netflix’ licenses basically.

Trickling that down to the customer you can expect to pay 100x as much as Netflix.

This is all an exaggerated simplification but the real cost would likely be 10x as much as Netflix and kill the entire theater industry in the process. The process of starting this service would be the hardest part, as theaters would blacklist studios that licensed to the service as they would know it was their death (record stores anyone?). So the service would need 150 million very high-paying subscribers instantly for studios to agree, as any slow build would create a period in which theaters revolt AND the service can’t afford to supplement the lost theatrical dollars.

ALTERNATE TAKE: albums cost 100x less than movies to make. 10x more albums come out, but that still makes movies 10x more expensive to recoup. And that’s ignoring how many indie artists won’t recoup their costs on Spotify, but use it to gain a following to tour/sell merch. Once a movie is consumed, there is no tour and usually no merch outside of Star Wars and Superheroes.

 

[magicschoolbus]

Why can’t we just stream everything in iTunes for one monthly price? Music, movies etc.

They already have the established library.

This was never what I wanted from Apple, ever.

Yeah, this would have been the best way of doing it. Apple blew its chance to get ahead of Spotify in the late 2000s, can’t catch up to amazon or google in the smartphone market, and I’d love to know of an Apple “service” that has planned out.

Remember the greeting cards one?
Newsstand?
Ping?
Wasn’t there a magazine one?

 

[swingerofbirch]

^ this.

This whole event was an apple "me too!". It smacks of a company grasping for more revenue streams vs genuine innovation. The digital equivalent of announcing a different colored watch band.

I've no real problem with this approach, but trying to sell this as "exciting" and consumer focused leaves a bad taste in my mouth - particularly in the absence of any other genuine innovation, or adequate development of other products/services.

Yeah, I was thinking during the event that with a normal company, these announcements would show up more unassumingly and organically.

They wouldn't require a huge presentation like this, especially when only one of the items is actually available (the News Plus which is so little of a change—the change is, "Can we have some money?" I mean online newspapers do that all the time. They don't have events like it's some big new win for consumers).

 

[Juicy Box]

Worst keynote ever.

I think the "hello again" event has that title.

 

[RickGrimes]

Everything apple announced today in 4 words.


COMING LATER THIS YEAR