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Apple is the envy of the industry, for both hardware and software.

Give 3 solid examples to the contrary.

They *just* announced a major next step in UI design language, and it's "stale"?

What wouldn't be stale?

It's funny... people complain about "AI this", "AI that"... and then say "Apple is behind in AI"... while they fail to realize that Apple's approach to AI is different. It's deeply threaded throughout the software, in ways that are hard to appreciate.

Apple is a platform provider. They don't *need* to compete with every user-facing feature. Other companies buy Apple products to develop user-facing features. This is what all the doom-and-gloomers keep missing.
1. Siri is the envy of nothing. Gemini runs circles around apples assistant which has actually managed to devolve.
2. No other competitor wants apples dependence on China for current and future earnings and production dependency.
3. There is a reason Apple keeps pleading at WWDC that they are developing (yet again) a pathway for developers as a profitable gaming platform. They are not
4. The EU
There is a reason Apple’s stock is off 20% in the middle of an ongoing boom cycle and it’s not because they are the ‘envy of the industry’.
 
Just a reminder, based on our own collective prior experience - what they announce and what actually makes it to the next OS can be - and often is - two different things.
And almost inevitably, features best described as 'Squirrel!" distractions - like 'Liquid Glass' desktop - will arrive as promised with v.1 of the OS, while the truly useful bug fixes and features will somehow be missing until much later. If ever.

And there still better be a way to turn off Apple Intelligence - ever the oxymoron.
 
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1. Siri is the envy of nothing. Gemini runs circles around apples assistant which has actually managed to devolve.
2. No other competitor wants apples dependence on China for current and future earnings and production dependency.
3. There is a reason Apple keeps pleading at WWDC that they are developing (yet again) a pathway for developers as a profitable gaming platform. They are not
4. The EU
There is a reason Apple’s stock is off 20% in the middle of an ongoing boom cycle and it’s not because they are the ‘envy of the industry’.
Apple stock is down in the main because of the machinations of the Administration.
 
One pet peeve is that Smart Lists in Contacts are not available on iOS and iPadOS. I hope that at some point this feature will be made available across the platforms.
 
I’m guessing you are too young to remember iOS 7…
iOS 7 was a disaster when it came out. It took several years before any other major design changes were implemented. Apple didn't make major changes in 3 months.
 
I'm convinced that there is a segment of folks who would get behind anything Apple announces.

"The new solid brown wood interface -- across the lineup! Everything looks like fine grained luxury wood now, just like in Tim's house!"

"Yay Apple! I love this! So fresh and vintage and real looking!"
 
I feel sad because I wanted to watch the whole thing. I usually do. But it is way too corporate and disingenuous now. I can't watch it. I'll just have to read articles and watch videos and learn about it that way.

I miss when presenters clearly used their own voice, not the voice of scriptwriters.
 
I feel like I say this every WWDC now. We are in the "Lipstick on a Pig" phase of Apple Software. This time it's really true--Liquid Glass is cool, but where are the fixes and upgrades to existing essential apps like Finder, Mail, Calendar, and Music? This never happens. You can color and put icons on folders now? Wow. Hello CandyBar circa 2008. Also, I'd like to understand the approach here...Apple needs to ask itself, "what is the use and point of operating systems in this part of the 21st century?" I'd rather wait two years for something truly innovative that transforms the way we interact with Apple hardware than get what seems to be random updates across the platforms. It feels like someone at Apple said, "well, we f-d up Apple Intelligence, so what can we throw at them quickly that looks like we're being transformative? A-ha! New designs! Get the UX designers in here!" This is what my father used to call "If you can't dazzle them with your brilliance, baffle them with your ********."
 
I feel like I say this every WWDC now. We are in the "Lipstick on a Pig" phase of Apple Software. This time it's really true--Liquid Glass is cool, but where are the fixes and upgrades to existing essential apps like Finder, Mail, Calendar, and Music? This never happens. You can color and put icons on folders now? Wow. Hello CandyBar circa 2008. Also, I'd like to understand the approach here...Apple needs to ask itself, "what is the use and point of operating systems in this part of the 21st century?" I'd rather wait two years for something truly innovative that transforms the way we interact with Apple hardware than get what seems to be random updates across the platforms. It feels like someone at Apple said, "well, we f-d up Apple Intelligence, so what can we throw at them quickly that looks like we're being transformative? A-ha! New designs! Get the UX designers in here!" This is what my father used to call "If you can't dazzle them with your brilliance, baffle them with your ********."

Agreed.
It's like constantly putting on new clothes to try to mask the body underneath ... where the real work is needed.
 
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So they announced the latest software of iOS, iPad… 26 at WWDC 25, due to be the software running on models of iPad and iPhone etc running A19 etc

Despite the rebrand the whole numbering system is still disjointed. If they can’t get this right??

And the 26 designation is just the typical corporate stupidity of having tomorrow’s tech today. It’s nonsense. So iOS26 is the 2025 release.
I wonder if the hardware model numbers will reset as new models are announced, so then it wall all be year-based., software, device, and hardware component alike. I agree the future is now numbering is silly. My mind instantly goes to the year it was released, but instead they number by the year it was replaced.
 
Am I the only one that gets the creeps watching the styled Apple video's? Everything looks surreal, fake people, fake setups, staged walks, scripted talks, and those clothes *laughing out loud* (trying to imagine what kind of person does this for a job), ... it is giving me the creeps. And why do these people all walk like they just dismounted a horse?

I am wondering: did Apple lost connection with this world, or did I?

Or did someone perhaps drug my coffee, making everything look surreal?
Yep, been that "uncanny valley" for years.
 
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WWDC keynote made me think that Apple abandoned any professional use of their systems and is entirely focussed on feeding the ignorant ticktock generation more bling bling. There is hardly anything interestign to mention this year.

The keynote people seem fake and unnatural to me (thank god there are still some core developers 'behind the sceen' that look more normal and human).

I prefer a showcase of utter nerds in sloppy clothes showing really amazing tech stuff, changing the world over this bling-bling charade with clothes without a wrinkle, positioned in a spot to present trash with a smile. Go look at tellsell commercials if you are interested in that crap.

The people presentign the keynote look like emoji to me. Utterly fake.

Please nerds at Apple: take over and get rid of the management, marketing and sales figurines.
 
What do you mean? Why are you staying away from them?
As a non-developer, I'd love to experiment with betas IF I had an extra iOS device that I could render less reliable. With my sole phone, even the fall formal iOS introduction is painful: battery sucking is the predictably painful, annual malady that afflicts my phone with every iOS XX.0.0 installation, until the 0.1 update a week later. Yes, I'd love to test new functions in betas, but I can't imagine compromising a key communications and productivity tool for so long.
 
Apple bought Pixelmator, and frankly I'm stunned they didn't announce a publishing suite as a new app alongside the rest of their Office offerings for the Mac. What gives?
Remember Apple bought FileMaker which had a really cool, easy to use database program called Bento. Apple still owns FileMaker, but never added a database app to their productivity suite.
 
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Am I the only one that gets the creeps watching the styled Apple video's? Everything looks surreal, fake people, fake setups, staged walks, scripted talks, and those clothes *laughing out loud* (trying to imagine what kind of person does this for a job), ... it is giving me the creeps. And why do these people all walk like they just dismounted a horse?

I am wondering: did Apple lost connection with this world, or did I?

Or did someone perhaps drug my coffee, making everything look surreal?

Most of the Keynotes I watched were back in the theatre days so I found this especially jarring.

I thought at the end the big reveal would be those weren’t live actors and the whole thing was generated with Apple Intelligence. It had that strange slightly-off vibe I get from AI slop.
 
In the last year I’ve sold my MacBook Pro(replaced with a Dell XPS 15), Watch & Apple TV, all I have now is my iPhone (15 Pro) & mini HomePods, I see nothing here that’ll tempt me back to any new apple hardware.
Did Tim say sorry for Apple Intelligence?
If not he should have.
 
no transparent/invisible menu bar here; cannot toggle off 'reduce transparency' in Settings
 
iOS 7 was a disaster when it came out. It took several years before any other major design changes were implemented. Apple didn't make major changes in 3 months.
That’s not true at all. There were major differences between beta 1 and final release.

But maybe we have different definitions of “major”.
 
Just flipped through the whole thing in less than a minute - other than some translucent eye candy, basically nothing worth getting excited about.
It’s time for Tim Spindler and that fancy haircut guy to go, definitely.
Yes, spending “less than a minute” definitely makes you an authority on firing CEO’s.
 
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This was so lacklustre I stopped watching and just read about the changes. I am really tired of the Apple pre- recorded videos
The keynotes are no way on the same level as Steve Jobs' keynotes. It was like Super Bowl for nerds. ;D

Remember how exciting it was when Steve said the phrase ...


"One more thing..."
 
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