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I agree with Dan. This is a pretty good WWDC for core features. I’m really not bothered about Liquid Glass, but I suspect as is often the case, that’s a feature designed to complement a design/hardware element of the next iPhone…
 
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That’s the point, it’s hard to turn if you want to remain 3tn big corp. look at GE, Nokia and dozens of others.

I view apple as 5 product company (but in reality it’s just iPhone). If smth happens to 1-2 of them, you can indeed see stock plunging.
You would never know until you see it happening
While on the surface level it seems that the iPhone is the core product for Apple, and revenue wise it certainly is, the actual backbone of why they keep their customers is the walled garden: iCloud, Apple Accounts, etc.

This is a safety net for Apple, meaning it would take a lotttttt of wrong decisions to convince people to go through the effort of transferring their digital lives from the walled garden into competitors services.

Even if they were to release a terrible iphone, people would most likely just skip it and wait for the next one.

Nokia and other companies are simply not comparable as they never had a walled garden or an iCloud in the first place.

There’s levels to this business mate.
 
There really isn’t enough competition for Apple. There is Android and iOS. Android is like eating granola every day. Google as a very simplistic method of UI design which doesn’t inspire.

I wish Microsoft didn’t quit the Windows phone. They could have made a good run at it and it was a third option compared to iOS/ Android. They give up too easly.
 
In past beta vs final releases has Apple changed a lot?

Curious after feedback from developers what may be different in September compared to now, or if overall things stay the same besides bug fixes.
 
While on the surface level it seems that the iPhone is the core product for Apple, and revenue wise it certainly is, the actual backbone of why they keep their customers is the walled garden: iCloud, Apple Accounts, etc.

This is a safety net for Apple, meaning it would take a lotttttt of wrong decisions to convince people to go through the effort of transferring their digital lives from the walled garden into competitors services.

Even if they were to release a terrible iphone, people would most likely just skip it and wait for the next one.

Nokia and other companies are simply not comparable as they never had a walled garden or an iCloud in the first place.

There’s levels to this business mate.
Sure thing, they make it difficult to move, but all this “safety net” is geared to keeping people to buy same products. Icloud is secondary (and btw ***** service), like many others.
But i agree with you that there are more layers to the giant
 
Sure thing, they make it difficult to move, but all this “safety net” is geared to keeping people to buy same products. Icloud is secondary (and btw ***** service), like many others.
But i agree with you that there are more layers to the giant
Sure, theoretically apple could realllly stagnate so much that no one cares about new releases.. but literally the only competition Apple’s iPhone (one company) have is Android (hundreds of companies). As smartphones are slowly peaking in terms of form factor design, making a brand new platform and phone interesting enough to make the iphone irrelevant is practically impossible without billions of investment.

As long as smartphones remain relevant and aren’t replaced by the next core society computing device, and apple have even a shred of sense in decision making, there is no killing the iphone. They have arguably the easiest position of any smartphone maker currently.
 
The software is ugly as hell and it’s a mess. Turn on dark mode with the glass. It’s Windows Aero 2.0.

What’s up with the border around the keyboard and the huge bubble where the phone numbers go in the messages app? I’m 34 years old and even I can see where older people will struggle with the contrast on buttons and menus.

People have such bad taste these days, I swear.
There were the exact same critiques with iOS 7. You’re using a beta. Leave the feedback and move on.
 
There were the exact same critiques with iOS 7. You’re using a beta. Leave the feedback and move on.

It took years to fully correct for the overreach with iOS7.

It's not necessarily good that they are starting a similar cycle all over again.
 
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There were the exact same critiques with iOS 7. You’re using a beta. Leave the feedback and move on.
I like the ability to add backgrounds within the messages app -- it should've been rolled out as a feature years ago.

Should be allowed for either iMessage or RCS, and should have the ability to turn off shared backgrounds.

Otherwise, the icons on the home screen look terrible, as well as the lock screen.

There needs to be ways for the operating system to be fixed at its core, which hasn't and continues not to happen:

- The forced update when someone buys a new phone and sets it up.
- The slowwwwww updates, period.
- Still the inability to not provide an incremential update and not have to reset the whole phone (like on a PC).
- The automatic updates that don't happen. You'll still find them in the software update screen.
- There are times when it's not possible to reset your iCloud password unless you wait days or a week (can be fixed by forcing 2FA).
- The inability of cellular iPads to make phone calls through the iPhone without being on the same WiFi network.
- The inability for notifications and notification badges to instantly sync between devices.
- The broken stolen device protection feature (or whatever it's called) that people don't even know they have on.
- The stupidity of Siri. Apple should just purchase a mass license from Google to integrate Gemini instead.



And then there's others:
- The search bar that is useless -- it should be able to search for everything on the phone, "inside and out."
- The settings menu is a mess and needs a complete overhaul of organization.
- The current app drawer sucks and should be copied from Android to a T (where you pull up and the drawer is in ABC order).
- Live activities feature is still irrelevant years after the fact. The same with the dynamic island.


In the past, Apple's focus and marketing approach was based on superior quality. Currently it doesn't look that way. Right now, even iOS 18 looks like it's put together by bandaids and gum, and it starts with incompetency at the top.
 
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I like the ability to add backgrounds within the messages app -- it should've been rolled out as a feature years ago.

Should be allowed for either iMessage or RCS, and should have the ability to turn off shared backgrounds.

Otherwise, the icons on the home screen look terrible, as well as the lock screen.

There needs to be ways for the operating system to be fixed at its core, which hasn't and continues not to happen:

- The forced update when someone buys a new phone and sets it up.
- The slowwwwww updates, period.
- Still the inability to not provide an incremential update and not have to reset the whole phone (like on a PC).
- The automatic updates that don't happen. You'll still find them in the software update screen.
- There are times when it's not possible to reset your iCloud password unless you wait days or a week (can be fixed by forcing 2FA).
- The inability of cellular iPads to make phone calls through the iPhone without being on the same WiFi network.
- The inability for notifications and notification badges to instantly sync between devices.
- The broken stolen device protection feature (or whatever it's called) that people don't even know they have on.
- The stupidity of Siri. Apple should just purchase a mass license from Google to integrate Gemini instead.



And then there's others:
- The search bar that is useless -- it should be able to search for everything on the phone, "inside and out."
- The settings menu is a mess and needs a complete overhaul of organization.
- The current app drawer sucks and should be copied from Android to a T (where you pull up and the drawer is in ABC order).
- Live activities feature is still irrelevant years after the fact. The same with the dynamic island.


In the past, Apple's focus and marketing approach was based on superior quality. Currently it doesn't look that way. Right now, even iOS 18 looks like it's put together by bandaids and gum, and it starts with incompetency at the top.
Some of these I agree with. Others are whining nitpicks. Either way, I am not Apple.com/feedback. Send it there.
 
It took years to fully correct for the overreach with iOS7.

It's not necessarily good that they are starting a similar cycle all over again.
Would you prefer no one try anything new? Such backwards logic. We haven even gotten the golden release yet.
 
Would you prefer no one try anything new? Such backwards logic. We haven even gotten the golden release yet.
Should definitely try someting new. A little bit of common sense should be in order, though.

The current design looks like a five year old, and not a bunch of grown men, made the decisions.
 
Should definitely try someting new. A little bit of common sense should be in order, though.

The current design looks like a five year old, and not a bunch of grown men, made the decisions.
Women are designers too. But your comment seems on point for your logic.
 
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Big Build Up and lots of ....STUFF... but nothing rally useful for me. I would like more expansion into the apple specific progs I rely on . Logic Pro ... using AI to create round triangle shaped squares of sound texture
Pushing boundaries not just decorating the shelves
 
A friend who’s a developer showed me his iPhone with Liquid Glass iOS 26 installed. As much as I would like to say positive things, it’s just dreadful.

It reminds me of old Android skins of years ago. It obscures and distracts from the other nice improvements Apple has made.

Suddenly migrating away from iPhone looks quite compelling.
 
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