They did PLENTY of relevant things in the keynote. Lots of great features for iPad, iPhone, MacOS and others. Looking forward to test driving some of these.
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Everything Apple Announced at WWDC 2025 in 10 Minutes
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These are my top 3 in each category.
Developer Productivity enhancements:
(1) Containerization Framework
(2) Xcode 26 LLM integration
(3) Coding Tools
Platform enhancements:
(1) Apple Foundation Models Framework
(2) Swift 6.2 Performance and Concurrency Improvements
(2) Enhanced App Intents with Visual Intelligence
What are yours?
This is the first time in years that I was convinced to update all my devices to os beta 1 before waiting for reviews. So far, all OSs are stable and delightful - the look to scroll feature on visionOS is surprisingly intuitive and useful .. definitely not a gimmick.
Update:
After watching WWDC 25 Platforms State of the Union and a couple Foundation Models Framework sessions, Apple has definitely advanced the state of the GenAI app development art with the Foundation Models Framework. Even with the qualifier that the Apple Foundation Model is not a world model, Apple’s implementation of Guided Generation and Tool Calling is light years ahead of anything I’ve seen for LLM-based application development.
The implementation not only provides tools for efficiently leveraging the Apple Foundation Model to easily generate relatively deterministic LLM output, I believe it can be used as an orchestration layer to do something comparable in multi-LLM apps combining AFM with non-Apple LLMs. After experiencing the challenge directly with three different dev teams using different GenAI stacks over the past 5 months, nothing comes close to delivering the capabilities that the AFM Framework makes available to Apple platform developers.
Apple was not left behind by anyone when it comes to GenAI. They exercised the discipline to take the time to do what they do best: re-imagine technology to deliver greater utility and efficiency than others .. and do so in a manner that respects user privacy. I’m very bullish that we will see many innovative GenAI apps for Apple platforms as a result.
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Let’s face it. WWDC was boring.
As for Tim Cook, he brings all the excitement of a corporate materials and fulfillment executive. (His background prior to Apple, hence why things are stale and needing big innovation again)
Is it just me, or did Apple not announce the clipboard history feature as something new, but rather talk about it as if it had always been there?
This is super useful!
(I hope it can be edited or disabled for certain situations.)
But will the iPhone still think it’s on hold when the robo voice interrupts? It might only detect music as “on hold”. The waiting loops I’m used to have so many interrupting announcements that I’m skeptical how well it can work.
They have to for features they don’t allow apps to implement, or to access. Which encompasses quite a lot.
Pretty underwhelming on the surface, but hopefully it will have a lot of small useful tweaks under the hood. I wish they would give Apple Homekit and overhaul. That you still can't make automations based on people detection is beyond me.
I really need to lower expectations with Apple. Every event I hope to see something special but I’m just let down. Apple.
Am I the only one that gets the creeps watching the styled Apple video's? Everything looks surreal, fake people, fake setups, staged walks, scripted talks, and those clothes *laughing out loud* (trying to imagine what kind of person does this for a job), ... it is giving me the creeps. And why do these people all walk like they just dismounted a horse?
I am wondering: did Apple lost connection with this world, or did I?
Or did someone perhaps drug my coffee, making everything look surreal?
I am wondering: did Apple lost connection with this world, or did I?
Or did someone perhaps drug my coffee, making everything look surreal?
Which renders your opinion largely irrelevant. Imagine Apple did that. Every single person to ever ask for it would be screaming their lungs out about how Apple just gave up on developing iPad and just slapped MacOS on it.
I think this is a profound enough change that the change itself is probably the cause of the latter years having an increased bug amount. They are moving the bar on which bugs are fixed in the old OS’es, and which get pushed to the new one. Which you won’t experience like that, because the new one, being new, will have a truckload of new bugs. So, the new, bug-free OS is what you should be expecting around 2027. If you don’t like bugs, you’ll be in for a rough year.
Nice video and article with links to eveyrthing else. Was a very good event. Liked it very much. Happy with all the changes.
The Apple employees who developed the new iPadOS windowing and menu bar UI deserve much credit for how well it is executed. It seems to be a just the right balance of simplicity and functionality when it could easily not.
There were notable new features for sure, including iPad windowing.
New features I’d like to see are video cropping system wide, QuickTime feature improvements such as more robust subtitle support, frame count view, frame by frame stepping when paused, AI subtitle generation including font customisation, positioning and file export separate to video and hardcoded, and greater video file type support. And cross-platform iMessage with payments to send money and message fluidly not only Apple users, but also Android users.
OK, please list a few things that you would like to see implemented. I see lots of complaints in this thread, many with merit, but fail to understand what do you want? What features are you missing that would make a difference?
Marques Brownlee has a more psoitve view...
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WWDC 2025 was average as compared to the previous year's events. A major focus was on Liquid design. But, I couldn't find any new hardware developments or AI improvement news!
Since I am from Europe I watched the keynote when it was evening, so I had honey beer instead of caffeine. And pretty much enjoyed it! (both beer and keynote🤣)
I agree with you on general “fake” feel to the keynote and it is no match for older keynotes with Steve Jobs when they invited a hall full of devs and unveiled feature by feature. But comparing to the last 4 or 5 keynotes since 2019, this one feels much, much fresher. First of all, Apple finally started adding humor to their product showcases, like actually fun humor. This scene where Craig Federighi was zooming in on what first seemed as F1 bolide and turned out to be some sort of electric Smart brother🤣🤣🤣 Pure meme and comedy.
Also they’ve done good job from PR standpoint by starting with all this F1 themed stuff.
Maybe not so much but I guess they are going to unveil more stuff in the future. Unfortunately they will probably never shift back to live keynotes vs pre-recorded ones, during COVID I thought it would be temporary
haha, do you know what new gen is coming up? What kids want these days? Apple is not designing for passing generation, they are designing and focusing on the new generation. SO better strap up and impeacher the changes. Or just get android or windows. Though I think they might do the same.
Apart from some of the iPad stuff, I do wonder what Apple Devs actually do anymore... is it because of working from home? (I'm far less productive when I work from home) Or are they just stale and out of touch, or maybe just stifled by many layers of management above?
I think they advanced in AI so much that the robots took over. Look at those people!
I use AI everyday for work. There hasn’t been a revolution in tech since the original iPhone. Apple could still catch up but they don’t seem to want to