Everything Apple Announced During Monday's 'Scary Fast' Event

[MacRumors]

Apple's "Scary Fast" 5:00 p.m. Pacific Time event was over in the blink of an eye, but if you missed it because of the unusual time, we have a quick overview of everything that Apple announced. If you want to watch the video in full, it only lasted a half an hour, because all Apple introduced was the new M3-series chips in MacBook Pro machines and iMacs.

Subscribe to the MacRumors YouTube channel for more videos.​

We've recapped everything that you need to know in this super quick video you can watch before bed or catch in the morning, and we've also rounded up our coverage of the event.

MacBook Pro

• Apple Announces New 14-Inch and 16-Inch MacBook Pro Models With M3 Series Chips
• Apple Unveils New Space Black MacBook Pro Color for M3 Pro and M3 Max
• New M3 MacBook Pro and iMac Models Now Available for Purchase
• Apple's New MacBooks With M3 Chips Offer Up to 22 Hours of Battery Life
• 16-Inch M3 Max MacBook Pro Now Costs $7,200 With All Upgrades
• New 14-Inch and 16-Inch MacBook Pros Feature 20% Brighter Displays

iMac

• Apple Announces New iMac With M3 Chip
• M3 iMac Gains More Maximum Memory, Wi-Fi 6E and Bluetooth 5.3

Everything Else

• Apple Event Live Blog: MacBook Pro and iMac Updated With New M3 Chip Family
• Apple Discontinues 13-Inch MacBook Pro With Touch Bar
• Magic Keyboard, Magic Trackpad, and Magic Mouse Still Feature Lightning Instead of USB-C
• Apple's USB-C to MagSafe 3 Cable Now Available to Order in Space Black

The M3 iMac and MacBook Pro models can be ordered now, with the first orders set to ship out to customers next week. The M3 and M3 Pro machines will be available immediately, while M3 Max machines will ship out later in November.

Article Link: Everything Apple Announced During Monday's 'Scary Fast' Event

 

[abatabia]

Gurman for the win. That black color tho. Sleek.

 

[jz0309]

So MBPs 14/16 and new iMac 24, Hmmh
Still think not having new iPads is a miss for this time of the year

 

[Dulcimer]

- Not an updated M3 MacBook Air

Yes I’m salty 🤬

 

[jz0309]

Gurman for the win. That black color tho. Sleek.

You mean like 2 weeks ago when he changed his mind????

 

[Cobra Kai]

They must be saving the Apple Polish Cloth Pro 2 for its own event.

 

[Account25476]

One of the most superfluous events of the last 10 years.

 

[Xenc]

New releases in a concise format with a fun theme, good stuff 👏

 

[turbineseaplane]

The only thing that was "scary fast" was the event itself

 

[Mrkevinfinnerty]

They must be saving the Apple Polish Cloth Pro 2 for its own event.

Next week at 2am Eastern Time

 

[MacFan782040]

Such an odd event. I like the nighttime theme. But still very odd.

 

[nemodomi]

I come here for the snark. LOVE IT!! 😍😊😛

 

[KPOM]

This could have been a press release, but I guess Apple wanted to showcase the M3 series. Tacking it to the iPhone presentation would have seemed of place.

 

[Fuzzball84]

M3 is nice but I suspect Apple have got so far ahead on their Apple Silicon that they now need to focus on other areas of the business more

Display technologies across all devices, battery technologies, redesigned Magic Keyboard folio (with function keys), other accessories improvements (Magic Mouse in particular)…

Software (OS and iOS etc) 🤔

AI technologies / Siri

 

[Böhme417]

Gurman for the win. That black color tho. Sleek.

I wish they would have kept space gray as an option on all the models.

 

[Morod]

More love for the iMac, Apple, and maybe more would sell, hmm?

 

[KPOM]

- Not an updated M3 MacBook Air

Yes I’m salty 🤬

The yields on the 3nm process are not high enough for a high volume product like the MacBook Air.

 

[Velin]

Nice event. Short. Concise. No fluff. No vomit-inducing virtue signaling. More of this please.

 

[MacFan782040]

Filmed on an iPhone, edited on a Mac using anything but Final Cut

 

[SoYoung]

Looks like I'm still good with my 2020 iMac i7 model with the 5700 pro XT graphic card. Can't believe the new iMacs are so limited for costumizing CPU and all. Just limited to the basic M3 chip. The iMac is now the new "cheapest" computer for Apple compared like before when the 27 inch models were pretty decent computers.

 

[MBAir2010]

How much did the price of the macbook pro drop?
several hundreds which is rare on this planet.

 

[KPOM]

More love for the iMac, Apple, and maybe more would sell, hmm?

It could have something to do with the net zero commitment. An Apple Studio display will last for years, and can be paired with multiple Mac Mini or Studio models over that time. The iMac can’t be upgraded, so it is geared toward buyers of lower end models who keep them for longer.

 

[KPOM]

How much did the price of the macbook pro drop?
several hundreds which is rare on this planet.

Though the base model is more comparable to the old 13” model that started at $1299.

 

[mooger83]

interesting that Apple featured Avid's Pro Tools more than Logic in this presentation.

 

[Fuzzball84]

I wish they would have kept space gray as an option on all the models.

Space grey is less of a fingerprint magnet too