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Everything Easier...

well, it's better than what they had been doing.

I swear to God, if I saw another commercial where all they did was trumpet the iMac because of the color of their plastics, I would promptly scour my eyes out with a wire brush. Do you remember those ads that we had to sit through during all of those keynotes? I mean, listening to kermit the frog sing about how sucky it was to be green, and then pan all around the outside of a green iMac? They spent money on that? I remember that boards after that too... "Apple needs to start advertising why Macs are better platforms than Windows machines instead of all this color crap!".... Well, now they are starting to point out the differences to people and it fits in with their market goals- The other 95 percent. Most PC users have NEVER seen a Mac in action or even know what they can do, so I think this is a good way to go, but I do agree with the previous poster who said that they do not agree that EVERYTHING is easier on a Mac. Ever tried to backup your OSX partition with Disk Copy when you have 3 hard drives in your system. Not pretty (new user-"what the hell does Disk 0 mean?"). Directory permission issues, beachball issues, managing 2 different operating systems on the same box (new user- "What's a Classic Extension?") Windows network browsing, (new user-"Uhhh, let's see... //smb:domain/share/userid/password. What's a SMB?") Dock issues.... The list goes on and the gripes have been aired many times before , but this simple fact remains... OSX is still not where it needs to be, not for home users, not by a long shot. It has potential and lots of things are easier on a Mac, but not everything,.... not yet anyways.
 
Wow.

You sound like EXACTLY the noise my poor flu-Addled guts made this morning while emptying themselves at twice their normal velocity.

HELLO!?! DOES ANYONE REMEMBER RESTARTING 6 TIMES IN A SHIFT WITH HALF AS MANY APPS UP?????

DOES ANYONE REMEMBER POKING THEIR RESTART BUTTON IN A SMOOTH PRACTICED MOTION??!!!??

Does anyone remember the stupid little restart error screen???

All gone in OS X.

Don't whine at me about fast! Fast is simultaniously starting a CAD program/3D modeller, IE, Classic, a 2D CAD suite, a Plotter buffer program, iTunes and Apple Mail.

I do this every morning. I do this on a G4 450 AGP with a Gig of RAM, GeForce Mac Edition and a separate 60Gb HD per OS (X/Classic). It takes lots of bounces but each App just falls out of boot and runs, even as other things start I can set music, check E-mail and update myself on This Site.:rolleyes:
 
That slogan has been around since jan 13th (i think). i went to a compUSA in austin, and saw the handouts. i picked some up, and put them in Best Buy!

I think what Apple's trying to do now is convert the tons of PC users out there. Good luck Apple!
 
Well back before my time, American Motors (if anyone even remembers the little guys) had the slogan "You get more with an AMC" That was a bad slogan. You get more what?? Rust? Oil consumption? Breakdowns? I think what they meant at the time was you get more for your money, but many folks took it the wrong way and it was used against the company. Of course the slogan did not work very well or we would all be crusin around in our new 2002 Pacers and Hornets.

"Everything is easier on a Mac" is the same type of slogan. Are crashes easier? etc. Slogans like these are open to interpretation. Of course Apple has one thing going for it that AMC did not. A good product and with a good product people will see the slogan for what it means. I don't think it is bad as far as getting Windows people over to our side. Face it, Apple is less concerned what we think of a so called "slogan" because if we already use Macs and love them we will buy them no matter the slogan is. The slogan goes after the other 95% and that is what matters in advertising. Advertising is more about getting a new customer base and less about appealing to an already loyal base. Lets give it a chance!
 
keep both...

the truth in the matter is that "Think Different" sounds better and goes with apple's stylish image. The flip side of the coin is that the mac has grown so popular with the average consumer as of late becasue of its *drumroll* ease of use!

Look at the bundled apps; iMovie (to this day many a pc geek drools at the simplicity and great results of iMovie) , iTunes (arguabley the best audio playback app out there [i use to not use iTunes due to its lack of an equalizer, thats all changed]) , iPhoto (while this may not be something to feature upon, it has a wealth of potential ahead of it), all free!!

Sure the windoze world has similar apps, but none (and i do mean non) will ever even come close to the smooth running apple apps. anyone ever see the xp equivlent of iMovie? shudder...

obeygiant- I couldn't agree with you more. Apple is king in the mid-high range video area right now. With educational discounts i configured myself a kick-@ss editing workstation [dual 800 when they were the fastest machines, dual 15 inch lcd, 1.5 gig ram, fcp 3 educational, etc...] for 4,500! Due to a lack of funds i didn't purchase this fella (good thing too with the apollos out).
But this proves itself over and over again to me when ever i see the targa 3000 system that was purchased for my town's high school. This 30 grand (good god that's a lot of money!!) holds a record in my book for the most crashes. a record shattering 15 crashes in 28 minutes (would have been more but the guy using it had to walk away before he destroyed it). It also has a heafty appetite for almost completed projects. Some one will come close of completeing a project and windows will quietly appropriate it, never to be seen again.

oh and for the record the targa 3000 is the same thing as a pinnicle cinewave. My system configured with the cinewave came out to about 11 grand. so where the hell did the extra 20 g's go? try maintainence!! the 8 drive ultra 160 array died (killing everyting stored on it) so they decided to add some more drives to back it up (mirrored). Hmmm, 4200 rmp laptop drive at 20 gigs and external firewire 60 gig, haven't failed me yet.

To make a long story short, i do things on my g3 laptop that leave the targa users scratching their heads. This isn't because of the software i use (my FCP to their primere 6 rt), or my ability, or their lack of. Its because the limiting factors of the hardware retard the creative process to such a degree that eventually you don't care what the piece looks like when its done, as long as its done.

By focusing on ease of use and RELIABILITY apple will eventually snare even the most anti-mac of pc using video pros. You can spen 5 grand on a realtime card (as is the case with the targa) but what good is that if you arent sure if you project will be in one piece (or there at all) when you are done?

So how about a comprimise? this sounds corny and will need a lot of clever rewording but how about " Think Different. Think Simple" or "Think Simple. Think Apple"... You get my drift. The perfect saying would be a union between the two sayings.
 
obeygiant........premiere.........you must be insane. that is a dog and always will be a dog of an app. please try something else before you go mad.

everything is easier on a mac. it ain't aimed at anyone on macrumours.......we are well and truly hooked. it's aimed at
people who would ask me "gandhi never used a computer,there wasn't computers then, why are they saying he used one?
 
This "campaign" is not just out. I picked up the 16 page accordian brochure at Circuit City two weeks ago! Based on the "non" new iMac commercials on the Apple website, this is not the new ad campaign at all, just the brochure cover copy. Rumor sites are making too much of this non event.
 
Navigation?

Does anyone know how to navigate from apples home page to http://www.apple.com/easier/ ?

If the plan is to convert windows users, the PC people need to find the page. I must be blind, I cannot see any link to the page.

Anyone seen it?
 
Re: I don't know if I like it...

Originally posted by eyelikeart
"Think Different," while grammatically incorrect, had such a nice ring to it...

and I have the poster with Frank Sinatra on it...very nice ;)

I suppose I'll get used to it...
Click to expand...

Well if the word "Different" were an adverb in this sentence it would be grammatically incorrect, as it should have been "Think Differently"...but in the phrase "Think Different" the word "Different" is used as a noun. Apple wants you to think that their products are different, not for you to think differently.

...my 2¢
 
Originally posted by G4scott
That slogan has been around since jan 13th (i think). i went to a compUSA in austin, and saw the handouts. i picked some up, and put them in Best Buy!

I think what Apple's trying to do now is convert the tons of PC users out there. Good luck Apple!
Click to expand...


thats cool man. i applaud you for that. we should all do this. next time i will. lol
 
good slogan

it is easier to use a mac, almost everything is straitforward. windoze users have everday problems like "i downloaded it, where did it go?" every time my friend downloads somehting he has to use file search to find it! once he even downloaded a 100 + MB file (on a 56K modem) and it got lost! a mac is easier, WAY easier to use than a PC. like someone said, it's aimed at windoze users who are pissed off at their PC, because i don't know anybody happy with their PC. i don't know anybody anoyed at their mac, even when it does have problems, it's ok because it's so rare.

think different is for us
everyting is easier is for them
 
Think Different...

I think that the Think Different slogan was wonderful. But if Apple is serious about getting a bigger market share, they need to BOTH differential themselves (why else would people want to buy Apple over, say, Dell?) AND maintain that they are similar (if an Apple computer can't connect with my friend's Dell, why would I want one?).

I think they should use both slogans. Because, lets face it, everything is easier on a Mac, no matter what that annoying "Dude, you're getting a Dell" kid says.

Matthew
 
Re: Navigation?

Originally posted by agp
Does anyone know how to navigate from apples home page to http://www.apple.com/easier/ ?

If the plan is to convert windows users, the PC people need to find the page. I must be blind, I cannot see any link to the page.

Anyone seen it?
Click to expand...

I can't find it either. I even searched on 'easier' on the Apple site and it didn't come up in the first page of results. Apple should make this more prominent.

Matthew
 
hahaha ... these are just personal notes for Jobs. You gotta be serious! Apple trying to convert M$ usrs? hahah ... like when hell freezes over.

Everything easier ... comes to the closest to any Apple marketing campaign yet ! I bet the folks who did the intel blue men commerical did the new campaing for apple if not .... hopefully a PC slanted group would be fine too! IF NOT ... apple is just appeasing the fanatical at the same time making Jobs feel better ;)

Everybody knows that the Apple platform in most cases is the best but everybody buys PC .... why? LOL ..... at least we have a mac right :D

-----------------------
bringing this up again ... but why isn't there a browser available yet for OSX that can compete with IE6? I'm sick an tired of not being able to do what IE6 users can .... this is just frigggin me OFF!!!!

ahh no, not bad coding but try NON-CSS compliant / NON-JAVA savy / NON-XTML friendly ... haha .... if you wanna flame this I'll provide a URL to perl scripting site ... I'll enjoy the sport of watching your threads.

IE <<< so far is keeping me sane <<< that's SAD!
OMNIweb ... give me a break all ready .... forget the pretty buttons and give me something that works for once
NS/Mozilla close 2nd but still no cigar
iCAb .... lol not bad ... will you get some decent support and show what you can do???

I WILL PAY money for a browser that works just as well as IE on XP! and NOT untill then
 
And who wrote IE again... ?

Granted Microsoft's Mac team is seperate from the rest of M$, but if you are mad at a browser, flame the right people
 
IE is fine...

Everyone has gripes about browser functionality and how one can't keep up with the other... but overall IE is very stable and in effect functions quite equivalently with XP or Windoze versions. There are some situations which require more, but these are mostly related to direct-X functions and not standards compliancy issues.

Personally I would like Apple to release a Java update, at least stay up to date with the 1.4 betas... and of course a Real Player in X would be nice.
 
"Think Different" was such a cool slogan. I must admit that the grammar error bothered me a bit, but the cool factor made up for it. When you think about it, slogans don`t last forever, and the death of this one is a welcome one. Do you want to use an old iMac forever? Let`s give credit to Apple for a cool slogan, and move on with it. Even if the new slogan isn`t as good as the old one, we certainly need a new one. "Think Different" is hard to top, and we may see several new slogans before one comes close. If you really liked the old slogan so much, follow what it says when considering ad campaigns as well as killer computers.
 
if youve ever watched "Call for Help" on tech tv you can see why everything is easier on a mac....that host ...Chris (i believe that is his name) demonstrates and helps by explaning away using the peecee, of course, on the xp operating system. i swear i seen the guy not be able to do simple stuff simply because of all the drivers problems the xp has....not to mention other windoze specific problems.
 
Re: Easy Everything...

Originally posted by OnAShelf
Next thing we know they'll bring back the iBook tangerine color and use it for their branding; and open up Internet caffès all over the place with rows and rows of flat-screen computers and sell Nescafe all night long... Oh wait, Easy Everything is already doing that all over Europe! "Everything Easier": concept alright to try and sell, but its a poor alliteration and I think apple should think differently about this approach! ;)

p.s. I don't know how to use the message icons (and am too lazy to look for a faq or something)...
Click to expand...


I wonder, is this is why I have yet to see this slogan in the UK?
Stelios is always happy to send in his legal rottweilers when he thinks his brand is being watered down - not unlike apple! :) Easy Everything is to close to everything easier to do either apple or the easy group much good.
 
Originally posted by moyashi
hahaha ... these are just personal notes for Jobs. You gotta be serious! Apple trying to convert M$ usrs? hahah ... like when hell freezes over.
Click to expand...

You're kinda all over the place there pal. I can't tell if you are pro Mac or a PeeCee weenee.


ahh no, not bad coding but try NON-CSS compliant / NON-JAVA savy / NON-XTML friendly ... haha .... if you wanna flame this I'll provide a URL to perl scripting site ... I'll enjoy the sport of watching your threads.

IE <<< so far is keeping me sane <<< that's SAD!
OMNIweb ... give me a break all ready .... forget the pretty buttons and give me something that works for once
NS/Mozilla close 2nd but still no cigar
iCAb .... lol not bad ... will you get some decent support and show what you can do???
Click to expand...

I'm sorry, but I try not to flame if possible. What I'll do instead is ask you for some conclusive proof. I've never really seen a problem with CSS or XML. Java can be a bit flakey but its getting better and will continue to. So provide me a link to a "perl scripting site". Why, I have no idea. I'd rather just have you send me a few links to pages that you think are faulty using common technologies.

Matthew
 
I'm pro-mac but don't see the point of being fanatical anymore or totaly believing in Apple like I used to.

FYI, I built a wintel box recently to actually experience what the PC world users go through .... hated the experience all the way ... I now use it only to test my sites on..... being always ONLY mac doesn't help if PC users complain about colors or what not. I also always try to sell the mac experience to who ever I come across.

What changed my fanatical status? 1.) Jobs throwing his dvcam across the stage -- too childish for me 2.) the realization that I'm driving a machine that most of my friends are too cheap to buy. 3.) Apple enjoys special protection under M$ monopoly status -- why don't they use it to go after M$? by showing and proving directly to consumers that using an Apple is easier and cheaper in the long run?

If something like comments about OSX on intel where to happen then I'd believe Apple a little more. Possibly Apple needs more time ... then again .... do they now after several good years?

try gossamer-threads .... notice not one mac based browser can use that BBS's advanced editor .... do a search on what that company has tried to do to implement their product for macs.

try interland a hosting company who's pages have some troubles.

agreed that java support is getting better.

nah ... don't worry .... I actually like being called on what I say. Makes me learn too! :)
 
I like easy

What's wrong with being easy?



Besides, I only had to change a few words from the old slogan and I've identified a whole new market segment... (see pic)
 

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