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All i can think of few things regarding iPhone's latest update:

Mature Smartphone Market: The smartphone market has matured significantly since the early days of the iPhone. As technology advances, the leaps in hardware innovation naturally become smaller. Early iPhones introduced groundbreaking features like touchscreens, App Store, and high-quality cameras. Now, incremental improvements in processing power, camera quality, and battery life are more common because the core design has already been refined.

Risk Management: Steve Jobs was known for taking bold risks, which led to revolutionary products like the iPhone and iPad. Tim Cook's approach is often seen as more cautious, focusing on refining existing products rather than introducing radical changes. This could be due to the need to maintain the company's enormous scale and ensure consistent profitability.

Design Philosophy: Apple has a history of sticking to designs that work well and making gradual improvements over time. The design philosophy under Jony Ive (and now his successors) emphasizes minimalism, elegance, and user experience. Radical changes might disrupt the user experience that Apple is known for.

Business Strategy: Apple's premium pricing strategy and minimal hardware updates are also part of its business model. By creating a sense of exclusivity and maintaining high-profit margins, Apple has built a loyal customer base willing to pay a premium for the brand and the ecosystem.

While Tim Cook may not be as bold or visionary as Steve Jobs, his leadership has kept Apple at the forefront of the tech industry, making it one of the most valuable companies in the world. The shift in strategy reflects the changing dynamics of the market and the challenges of sustaining innovation at Apple's scale.

Given this strategy, it's understandable that new iPhone releases might not always bring ground-breaking features, but rather focus on incremental improvements that enhance the overall product.

:cool: Good luck guys...

Once you get your hands on the iPhone 16 to Pro Max, you might be baffled by how little has really changed from previous models.
 
A board such as this is populated by fan-people (like myself) who read and blog about tech as a form of entertainment. we require a constant stream of fresh news to keep ourselves engaged. Some go to the somewhat masochistic length of upgrading annually, fine if your livelihood depends on it but unrealistic for everyone else. If the new iPhone isn't 'exciting' (its a phone, not a new pet) then the ennui sets in and eyes drift to the gimmicks of Android. A folding spoon is still a spoon.

What we forget is that companies like Apple operate on a very different continuum. With the majority of people ofsetting their phone purchase against a 3-year plan and product roadmaps set out over a decade, Apple is selling their latest handset to those on a 12 or 13 coming out of a contract. The annual release schedule isn't to appease their fan-people (who will still buy it regardless) but rather to make sure those on the 3-4 year upgrade cycle don't jump ship to Android.

Is the iPhone 16 likely to be a huge departure from the 15? No, of course not. Its not designed to be. Regular people don't buy a new phone every year any more than they do a TV, House, Fridge or Dog. The iPhone 16 is just the next point on Apple's graph climbing towards 2027, the iPhone 20 and their next decade refresh.
i dont think the original poster would disagree with you. we all know the incremental upgrades.

it's the relentless hate on Apple for not innovating etc. I believe the point was being made about.
 
As a seasoned member, I can assure you that over the years, I have witnessed an overwhelming number of innovative ideas presented by our community.



Sir,

It is important to note that similar discussions can be found on various online forums, including car forums, game forums, woodworking forums, and even specialized forums dedicated to cuckoo clocks, gardening, and underwear.

Individuals often engage in venting and sharing ideas on these forums, even if they are not directly addressed to the companies they are criticizing. While it is true that some manufacturers do monitor certain fan forums, it is not entirely inconsequential.

Moreover, online forums would lose their dynamic nature if every user shared the same opinions and consistently praised the company associated with the forum they were participating in.



Many individuals engage in such practices with Apple.



Why not both approaches? How can you ascertain whether some of the members here are not, in fact, Apple employees? Over the years, Apple has appropriated numerous ideas from the jailbreak community. It is intriguing to consider how they gained knowledge of these ideas.

That's a lot of conjecture, ifs, and what ifs. I'll go with evidence.
 
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You’re drinking the Apple Kool-Aid and enjoying the Apple Tax. My phones since 2009 have been, iPhone 4, 4S, 5, 5S, 6 Plus, 7 Plus, XS max, 12 Pro Max, 14 Pro Max, and the 16 Pro Max.

Apple “forcefully” and “purposefully” forced the largest upgrade in history with the AI cut off of the A17 Pro. If you don’t see this then I want you to pay attention. Apple is the business of making money. If you think that upgrading to a highest storage on your devices makes you feel important, Apple will make you feel important. If you believe that every $200 for RAM upgrades will make you justify better performance overtime, Apple has done this to you.

I am someone who sells Apple products for my job on a daily basis. I’m an Apple fanboy at heart, but I have conscious and understand business moves and business decisions to help increase revenue and profitability. The money you spend on Apple products is your own belief of value and product justification, but not someone else’s.

Why resort to personal insults? Right off the bat that diminishes credibility.

It's wonderful that you have owned a large number of iPhones. So have I and most people here. Is that important to the discussion? No.

"Apple is the business of making money. If you think that upgrading to a highest storage on your devices makes you feel important, Apple will make you feel important."

Why would that make anyone feel important? Perhaps that comes from personal experience?


"Apple “forcefully” and “purposefully” forced the largest upgrade in history with the AI cut off of the A17 Pro."

Many people are not interested in AI. Especially people on this forum judging by their many negative posts on the subject. The good news is you don't have to use it. Or better yet, don't upgrade your phone. Apple isn't mandating anyone upgrade. Easy.


"The money you spend on Apple products is your own belief of value and product justification, but not someone else’s."

My belief? Certainly not. But since you bring it up, perhaps that's your deep inside belief.
 
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i dont think the original poster would disagree with you. we all know the incremental upgrades.

it's the relentless hate on Apple for not innovating etc. I believe the point was being made about.
It seems to just be from fan-people wanting the earth every year and not getting it. Apple probably could make a kitchen-sink iPhone but then they'd be stuck with the same model with slightly faster specs for the next 5 years. Instead they split up the upgrades and divvy them out on an annual basis. It gives the marketing department better ammo than 'more transistors' to plaster TV and the web with.

Its not that Apple cannot innovate; its that they chose to do so slowly. Everything they do is a calculated, commercial decision.
 
Under Steve Jobs, we saw many more changes than under Tim Cook. Now, we are still using the iPhone X design and I predict Tim Cook will still be using the iPhone X design for the iPhone 16.
 
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Always nice with new product releases but my real excitement is for the new MacBooks when they come.
 
Under Steve Jobs, we saw many more changes than under Tim Cook. Now, we are still using the iPhone X design and I predict Tim Cook will still be using the iPhone X design for the iPhone 16.

And back then with Jobs' presentations we witnessed the same smarmy negative reactions here as we do with Cook's presentations today.

Not much has changed.
 
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I really wish they'd go back to the presentation method. not this heavily edited greenscreen pre-recorded show. then again nothing revolutionary is being released anyways.
There’s none with enough good stage performance in the company for it today.
Steve could even walk around quietly on the stage and capture the public totally.

So to me it’s all fine with a pre-recorded where I can fast check the usual boring content, for what I am in particularly interested in.
 
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I really wish they'd go back to the presentation method. not this heavily edited greenscreen pre-recorded show. then again nothing revolutionary is being released anyways.
This idea of constant innovation needs to be killed.

We were lucky enough to live through a time of constant, exciting technological change and innovation. But this has npw led to an expectation that things were always and must remain this way.

Like every other product ever made it starts out with rapid innovation and then settles into an ideal form. That is to say the laptop hasn't changed in 20 years. Apple are still selling the Powerbook G4 design really.
 
This is probably the least excited I’ve been for an apple presentation in a long time. Probably the only thing I might be interested in is the new Watch if it’s redesigned but that could be next year lol. My S9 is great so I can easily wait another year and I should because I already bought AC+ which is good until October 2025.

Not sure what else I’m meant to get excited for? iPhone 16 seems like a boring upgrade. 17 might be worth considering.
 
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So Apple is doing essentially nothing with Apple Intelligence. It appears to be just as frivolous as any other OEM’s AI offerings, just some of it is triggered by a physical button.
 
Under Steve Jobs, we saw many more changes than under Tim Cook. Now, we are still using the iPhone X design and I predict Tim Cook will still be using the iPhone X design for the iPhone 16.
Mature market vs a new market.

Not to mention, Jobs was never around to see the scale of iPhone sales that Tim led them to.
 
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Under Steve Jobs, we saw many more changes than under Tim Cook. Now, we are still using the iPhone X design and I predict Tim Cook will still be using the iPhone X design for the iPhone 16.
the 12 changed to flat sides that we still see today. the X is different.

the notch has changed to an island.

Jobs was very stuck on using small screens...
how those screens were encased fell on Ives and team.
 
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