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I don't find any of these intimidation tactics impressive in the least.

Didn't like the stuff Jobs used to pull (yelling at people, etc.) and don't care for this either.

I mean, look -- the person who can't answer your question satisfactorily in a meeting already gets it; he screwed up. How much productivity is going to happen in the meeting during long periods of awkward silence?

Intimidation for intimidation's sake is definitely not impressive, and nobody would claim otherwise.

However, putting people under a little bit of pressure and asking direct, concise questions can be a good way to get them to focus; to clarify their thinking and distill their ideas to the salient points.

Quite the contrary, assuming those stories are true, Cook sounds like a terrible leader.

Why ask the same question 10 times? Does Apple hire idiots?

Why treat people with "deafening silence" when he is not pleased with them? A sign of a great leader or communicator?

Why make people "toil from dawn to midnight" just for a praise. Not a raise, a praise.

Why were his meetings with employees often "terrifying" for said employees? Were they incompetent? Does Apple hire incompetent people?

This guy sounds like a lot of douchbags that somehow become executives. Terrible boss.

Apple certainly don't hire idiots; but as I said above, sometimes people need a bit of a push in order to clarify their thinking. If they're meeting with Tim, usually the person can answer his question - they either don't want to, or their thinking is too distracted and needs to be focused.

We know that Tim is an operations guy - he likes efficiency and focus. It's in sharp contrast to how they work at Google (20% time and all that), but they're different companies with different philosophies.

Tim isn't going to lead new product development the way Jobs did, that was always a given. He doesn't seem like someone who would see the jump from MP3 players to smartphones, for instance. Apple has other people who will hopefully provide that out-of-the-box thinking and inspiration.
 
Companies as large as apple do not need to have one man that does absolutely everything..This a company that does 175 billion of revenue with just a few products..Someone has to manage the workings of the company, the logistics around it. Creativity can be centered around the leadership that only does that..

Of course and every announcement Apple would make with Steve Jobs you would see Steve go out of his way to mention the fact that it was the fantastic work done by the engineers, programmers etc. that made it all possible. Honestly I swear most of the people here must have been asleep during these keynote addresses given that it was such an obvious habit of his.

Really not much of a shocker. He is more focused on the business side and less on what makes Macs "Macs." Watch the Ballmerization of Apple continue.

Oh please, Ballmer doubled the size of Microsoft with the place where they lost it was in the consumer space but that has more to do with the lack of willingness to change the company culture rather than being a bad management per se - a person being in a culture for years unable to identify the problems that outsiders can see easily, the stack ranking being the best example of talent destruction and the promotion of petty infighting for the sake of climbing the greasy pole of power and prestige. Apple doesn't suffer from any of those problems and has an entirely different culture - give this "Apple is doomed" rhetoric a rest. It wasn't funny 10+ years ago and it isn't funny today.

As long as Cook allows the people who work for him to be focused on that why does it matter if he's more focused on the business side of things. I'd like someone to name one great product or idea that Cook stopped from happening because of his alleged "bean counter" mentality.

Of course but then again we have people re-writing history whilst ignoring all the major cockups by Steve such as the Cube or the reliance for took long of giving Motorola and IBM a second, third and forth chance to get their act together. By the way in which people talk about Steve's Job as the CEO you'd think he didn't make a single mistake and since Tim Cook took over it has been wall to wall failure left, right and centre.

Oh, and btw Rogifan, Woz never said to make an Android phone - how about keeping up with the news instead of repeating the now debunked selective quoting a media outlet made on what Woz actually said.

I agree with robertcoogan. For all his anti-Jobs qualities, one thing that Cook absolutely needs for Apple to continue to grow is an acuity on how technology is evolving and where it's heading. Somehow it doesn't feel like iWatch is 'it'.

The iWatch is a fad and god knows why people (analysts and fanboys alike) keep bringing it up as some sort of game changer because it isn't. The big move in the future is cloud, on demand services and that is where the Apple TV fits into the equation but the question is whether the infrastructure is going to be there in the majority of the markets that Apple serves such as high speed unmetered connections that enable people to stream movies on demand without buffering, that the content creators wake up and realise that having three or four middle men before the product gets to the customer isn't in their best interest and that they're better off bypassing the cable companies and other media networks in favour of directly selling to consumers via Apple or some other service.

I will agree that Cook is no Steve Jobs. But Cook didn't preside over a huge company that missed mobile - entirely - and has thereby condemned it to the imminent major-also-ran status that IBM now enjoys.

What I'm really surprised about is how Microsoft missed the opportunity even when purely looking at it from a enterprise perspective I find it confusing how they avoided such an opportunity right from the outset. Then again when you have 'stack ranking' that pits employees against each other to the point they spend half their time trying to cover their backsides, make others look bad etc. just to keep their job then there is very little time left for actually coming up with creative and new ideas.
 
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A book by a Wallstreet Journal reporter? No agenda here folks...move along.

Wallstreet HATES Cook because he won't play along with all their ploys to get their hands on Apple's cash hoard. They will continue to downplay the stock and do character assassination on Tim until he is forced out and they get a more "pliable" CEO. And then of course, the pirates will swoop in, take the cash, and move on to the next company.

Hold steady Mr. Cook, keep a firm hand on the tiller.
 
Really??

How about releasing iPad mini and following the other companies getting iPhone with bigger screen? That is all because of money. LOL
 
The promotion machine for the latest sensationalist Apple tale is in full swing!

The book likely contains some kernels of truth, if only we knew which ones they were... the Cook stories might even be true. We've heard a lot of conflicting "insider" stories before. But I'd start by taking this author's words with a teaspoon of salt:

http://daringfireball.net/2014/02/fitting_facts_to_the_narrative

But then comes, “But Apple’s employees know differently”. That’s a striking, damning claim. I see no other way to read it than to mean that the mood among Apple’s rank and file employees is that the company does not continue to thrive. If she has interviews — anonymous, to be sure, if they’re with current or even recent employees — to back this up, she hasn’t shared them here. (This New Yorker piece is not an excerpt from her book.) There’s not a single quote to back up this contention. Perhaps we have to wait for her book, but that sentence is not backed in this article, and, for what it’s worth, does not jibe with what I’ve heard from people I know within the company.

From Daring Fireball's essay asserting that Kane works backwards from a pre-judged view of Apple's doom, and massages the "facts" to support herself; which, if fair to say, would be poor research and poor journalism, but an all too common way to make a buck or push an agenda.

(Note: he's talking about her article today, not the book itself directly, so it's OK to reserve judgement on the latter, and to look for some value in it.)
 
A book by a Wallstreet Journal reporter? No agenda here folks...move along.

Wallstreet HATES Cook because he won't play along with all their ploys to get their hands on Apple's cash hoard. They will continue to downplay the stock and do character assassination on Tim until he is forced out and they get a more "pliable" CEO. And then of course, the pirates will swoop in, take the cash, and move on to the next company.

Hold steady Mr. Cook, keep a firm hand on the tiller.

Wall Street wants a return on investment. AAPL is all the way up to what it never should gone down to. There is something wrong with Cook's numbers.
 
Wall Street wants a return on investment. AAPL is all the way up to what it never should gone down to. There is something wrong with Cook's numbers.

And if they don't like how things are running at Apple then they can sell their stock and find a business doing what they deem to be a better way of being run. Honestly, this is the reason why I think there needs to be a good culling of analysts and 'investors' every 3-5 years to ensure that these self appointed experts don't start enjoying the smell of their own excrement. Honestly, Apple is going to be in a strong position when interest rates start to rise and they need that cash when heavily leveraged business start shedding divisions or shoring themselves up to be take over targets and Apple will be there with cash in hand ready to swoop in to get what they want at a bargain basement price. Honestly, think long term because god knows 99% of the economic problems in the US are down to short term thinking which got the country into the mess that it is in now.
 
And if they don't like how things are running at Apple then they can sell their stock and find a business doing what they deem to be a better way of being run. Honestly, this is the reason why I think there needs to be a good culling of analysts and 'investors' every 3-5 years to ensure that these self appointed experts don't start enjoying the smell of their own excrement. Honestly, Apple is going to be in a strong position when interest rates start to rise and they need that cash when heavily leveraged business start shedding divisions or shoring themselves up to be take over targets and Apple will be there with cash in hand ready to swoop in to get what they want at a bargain basement price. Honestly, think long term because god knows 99% of the economic problems in the US are down to short term thinking which got the country into the mess that it is in now.

Declining share price is the concern.
 
Does Apple have many females in its senior management? I'm saying this because I could see Cook's management style working well in an all-male setting, but I can't imagine it working where there's a lot of females.
 
Does Apple have many females in its senior management? I'm saying this because I could see Cook's management style working well in an all-male setting, but I can't imagine it working where there's a lot of females.

Depends - I know many women who would prefer having more direct style of management than having a CEO who treats female co-workers differently than the male ones. My last boss was very much 'matter of fact' - would prefer that you gave it to her straight than having to decipher what you're saying as to find out what the real meaning of the sentence actually is.

Declining share price is the concern.

Which will return as Tim Cook is vindicated or people standing on the sidelines see the long term position of Apple and come into to buy shares. With that being said I'm old school and much rather prefer a company that has regular dividends and a stable share price - never been into this whole Americancentric approach of "capital gains now and screw the long term".
 
Depends - I know many women who would prefer having more direct style of management than having a CEO who treats female co-workers differently than the male ones. My last boss was very much 'matter of fact' - would prefer that you gave it to her straight than having to decipher what you're saying as to find out what the real meaning of the sentence actually is.



Which will return as Tim Cook is vindicated or people standing on the sidelines see the long term position of Apple and come into to buy shares. With that being said I'm old school and much rather prefer a company that has regular dividends and a stable share price - never been into this whole Americancentric approach of "capital gains now and screw the long term".

The problem is that the share price is not stable. AAPL closed at 705.07 on 9/21/12. Today's close 526.24. Dividends did not offset that.

AAPL closed at 385.10 on 4/19/13. Buybacks and a dividend increase was Cook's attempt to put a floor under AAPL.

There is a problem with Cook's numbers.
 
The problem is that the share price is not stable. AAPL closed at 705.07 on 9/21/12. Today's close 526.24. Dividends did not offset that.

AAPL closed at 385.10 on 4/19/13. Buybacks and a dividend increase was Cook's attempt to put a floor under AAPL.

There is a problem with Cook's numbers.

All the stocks are going down in preparation of interest rates increase along with a flight to safer place to put ones money. Same situation when it comes to the American dollar - eventually that'll increase in value as the tapering of QE ends, interest rates rise and even more money will be withdrawn out of the stock market. Again look at the larger picture of what is happening in the marketplace because Apple isn't some isolated island that is immune to what is happening in the wider economy. There has been a massive share market bubble as a result of incredibly low interest rates but that is now gradually being unwound and Apple won't be the only one whose share price will decrease as a result.

As for wasting money - where are all these analysts whining about the brains dead pie in the sky purchases Google have done? I always find it funny that the 'market' rewards stupidity and punishes prudent/conservative management.
 
I like the part about how the staring continues until he gets tired and grabs a energy bar out of thin air.. err.. his pocket.

Suddenly the CEOs of countless upstart companies are seen standing in line at their local health food store buying energy bars and stuffing them into their pockets for their next meeting.
 
Suddenly the CEOs of countless upstart companies are seen standing in line at their local health food store buying energy bars and stuffing them into their pockets for their next meeting.

I assume when you're talking about an energy bar you're referring to something like a bumper bar?
 
All the stocks are going down in preparation of interest rates increase along with a flight to safer place to put ones money. Same situation when it comes to the American dollar - eventually that'll increase in value as the tapering of QE ends, interest rates rise and even more money will be withdrawn out of the stock market. Again look at the larger picture of what is happening in the marketplace because Apple isn't some isolated island that is immune to what is happening in the wider economy.

2013 was a bull run. AAPL is dead money. Institutional investors are selling AAPL.

I am amazed at the sentiment expressed on this site at times. Apple customers should get out if the are unhappy with buggy products. Investors should go away. Boggles the mind.

Apple is not infallible.
 
2013 was a bull run. AAPL is dead money. Institutional investors are selling AAPL.

Which is off the back of historically low interest rates - these institutional investors are along term superannuation funds that are moving towards more secure and stable investments such as bonds, infrastructure business etc. when compared to Apple and other tech businesses which are seen as more high risk. Again, Apple isn't operating in some sort of bubble - it operates in an economy and their share price has as much to do with what Apple does as what the federal reserve does. If the interest rates jump to 10% tomorrow then why would a person remaining holding Apple shares when one can put all of ones money in a term deposit with zero risk and get a modest return with little or no effort?

I am amazed at the sentiment expressed on this site at times. Apple customers should get out if the are unhappy with buggy products. Investors should go away. Boggles the mind.

Apple is not infallible.

That is how the market works - supply and demand. If you don't like a good or service you move to another supplier. You reward a supplier who does a good job by giving them your business and you punish the one that doesn't perform by not buying off them. If Apple was doing a shoddy job then you can bet my bottom dollar I'd be looking for an alternative to Apple for my computing needs but that isn't the case. Is Apple perfect? I never said they were (and I don't know why you're claiming that I said that because I never did) but on the whole they're doing a lot better than the alternatives that exist out there.
 
Depends - I know many women who would prefer having more direct style of management than having a CEO who treats female co-workers differently than the male ones.

My opinion too. I say this as someone who used to work in a female dominated industry and even in my second career in the male dominated Web development world, I've worked for companies run by women. It shocked me the first time I heard a female counterpart complain that "there were too many women at the top here."

Not to say those people wouldn't have complained just the same if the head of the company was a dude, but I haven't necessarily found it true that women see women bosses easier to deal with than male bosses.
 
All the stocks are going down in preparation of interest rates increase along with a flight to safer place to put ones money. Same situation when it comes to the American dollar - eventually that'll increase in value as the tapering of QE ends, interest rates rise and even more money will be withdrawn out of the stock market. Again look at the larger picture of what is happening in the marketplace because Apple isn't some isolated island that is immune to what is happening in the wider economy. There has been a massive share market bubble as a result of incredibly low interest

GOOG closed at 1215.65 today. GOOG closed at 761.26 4/18/13. All stocks are not going down.

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Is Apple perfect? I never said they were (and I don't know why you're claiming that I said that because I never did) but on the whole they're doing a lot better than the alternatives that exist out there.

W2WM, no you didn't say Apple was perfect. I made a reference to the sentiment often expressed on the site.

When folks tell customers to go away I wonder if the fact that customers are revenue is being overlooked.
 
GOOG closed at 1215.65 today. GOOG closed at 761.26 4/18/13. All stocks are not going down.

One stock doesn't show a general trend - btw, heard of herd mentality? who ever said that the market was rational? anyone remember the dot-com bubble? the housing bubble? the bitcoin bubble? the gold bubble?
 
One stock doesn't show a general trend - btw, heard of herd mentality? who ever said that the market was rational? anyone remember the dot-com bubble? the housing bubble? the bitcoin bubble? the gold bubble?

W2WM, share price is not a perfect system for establishing value. It is the best system we have. Like anything else APPL is worth what someone is willing to pay for it. Yes, there are stocks that declined. Investors try to avoid them.

Cook has a problem with his numbers. If he enjoyed grilling subordinates whose numbers were off he is probably distressed with the share price. I don't enjoy his distress. I'm a shareholder. I would love to see Cook wildly successful. So far that is not happening, unfortunately.
 
This sounds very familiar, silent treatments, energy bars, long demanding meetings, quiet southern gentleman who can also be an assassin, a task master, frugal bachelor, etc, etc.

Why yes, it's because we really have been reading this story almost word-for-word for more than five years now.

I guess there could be interesting tidbits here and there in the book collected in the past couple of years, but judging from the quality of the article, I'm not really expecting masterpiece level journalism. It smells too strongly of a shoddy exploitation job.
 
I agree with robertcoogan. For all his anti-Jobs qualities, one thing that Cook absolutely needs for Apple to continue to grow is an acuity on how technology is evolving and where it's heading. Somehow it doesn't feel like iWatch is 'it'.

Probably because the iWatch doesn't exist, and never will.
 
I don't find any of these intimidation tactics impressive in the least.

Didn't like the stuff Jobs used to pull (yelling at people, etc.) and don't care for this either.

I mean, look -- the person who can't answer your question satisfactorily in a meeting already gets it; he screwed up. How much productivity is going to happen in the meeting during long periods of awkward silence?

It's not the current meeting it affects, it's all the future ones. This is Disciplinary Action 101 stuff.
 
All the stocks are going down in preparation of interest rates increase along with a flight to safer place to put ones money. Same situation when it comes to the American dollar - eventually that'll increase in value as the tapering of QE ends, interest rates rise and even more money will be withdrawn out of the stock market. Again look at the larger picture of what is happening in the marketplace because Apple isn't some isolated island that is immune to what is happening in the wider economy. There has been a massive share market bubble as a result of incredibly low interest rates but that is now gradually being unwound and Apple won't be the only one whose share price will decrease as a result.

As for wasting money - where are all these analysts whining about the brains dead pie in the sky purchases Google have done? I always find it funny that the 'market' rewards stupidity and punishes prudent/conservative management.

Actually, no. The S&P 500 hit an all-time high, just today, in fact. So much for "all the stocks going down."

None of this has much to do with Apple, though. Earnings are likely to remain stagnant along with the stock price until new products hit the market. Anyone betting against new products from Apple?
 
I know this is off-topic, but what the crap is up with Tim Cook's signature?

http://en.m.wikipedia.org/wiki/File:Tim_Cook_Signature.svg
 
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