The Internet did fine before tracking. Heck, it did fine before advertising.Advertising did just fine before tracking.
The Internet did fine before tracking. Heck, it did fine before advertising.Advertising did just fine before tracking.
The internet was infinitely better 10 years ago than it is today, apart from technological improvements that will continue to happen regardless.The Internet did fine before tracking. Heck, it did fine before advertising.
So basically Facebook is worried about losing revenue from ad sales because their ads will no longer be as useful as they can’t track everything a user does. Nice pitch Facebook. But it stinks of irony.
Facebook has expressed additional criticism towards Apple over an upcoming iOS 14 privacy measure that will require users to grant permission for their activity to be tracked for personalized advertising purposes.
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For the second consecutive day, Facebook is running a full-page ad in The Wall Street Journal, The New York Times, and The Washington Post that claims Apple's tracking change will harm not only small businesses, but the internet as a whole. Facebook says that due to Apple's new policy, many apps and websites will have to start charging subscription fees or add more in-app purchase options to make ends meet, making the internet "much more expensive."
The full text from the ad:Facebook's ad concludes with a link to its new "Speak Up For Small Business" page where small business owners express concerns about Apple's change.
In an email, a Facebook spokesperson said Apple's move "isn't about privacy, it's about profit," echoing comments the company shared yesterday. "Paying for content may be fine for some, but most people, especially during these challenging times, don't have room in their budget for these fees," the spokesperson added.
"We disagree with Apple's approach and solution, yet we have no choice but to show Apple's prompt," Facebook said yesterday. "If we don't, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow."
In a statement responding to Facebook, Apple said "we believe that this is a simple matter of standing up for our users," adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not." Specifically, users will be prompted to allow or deny ad tracking as necessary when opening apps on iOS 14 starting early next year.
Apple said it welcomes in-app advertising and is not prohibiting tracking, but simply requiring apps to obtain explicit user consent in order to track users for personalized advertising purposes, providing users with more control and transparency.
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Article Link: Facebook Runs Second Full-Page Ad Criticizing Apple, Says Opt-In Tracking Will Make the Internet Worse
No freaking way. Ads generate too much money to give up. For example, Even though ad-free Hulu costs $12 a month, they get far more money off their subscribers who pay $6 with ads.My attention isn’t free. Ads are an expense and the free market will decide how much your product is worth. If your content is good than charge for it, or at least offer the option to pay. Facebook would be a lot more successful if they started offering the web ‘ad free’ for $5 or $10 a month.
There was a failed Facebook phone that ran on Android (Google), so there was that. They have tried twice, and failed. LMAOAnd this is why I use Apple products... facebook / google can go do one.
Yeah... did you read the next line?No freaking way. Ads generate too much money to give up. For example, Even though ad-free Hulu costs $12 a month, they get far more money off their subscribers who pay $6 with ads.
I am torn on this one. As someone who has benefited from running targeted ads, this could be a game-changer in a lot of ways. Ads do allow for smaller businesses to compete with the big guys.
I am conflicted.
I like your perspective👍My attention isn’t free. Ads are an expense and the free market will decide how much your product is worth. If your content is good than charge for it, or at least offer the option to pay. Facebook would be a lot more successful if they started offering the web ‘ad free’ for $5 or $10 a month.
Oh, but that’s not where we are. Facebook and google want the web to be free ‘with ads’ because they can not control the content directly. As long as people accept ads then they can charge those small businesses for a share of our attention. All this on top of what content producers are asking for.
When I started telling people that the Netflix button on the Roku was an ad and they should get a discount for having to use it I was called crazy. People said ‘it’s a feature’ that makes the device better. When I said car dealerships should pay me if they want to put their lots name on my bumper (or gosh, back window) people said ‘no, it’s cool’ or ‘no one even notices it’.
When Amazon started charging to get rid of the coupons on kindle screen savers I shouted “coupons are just ads”. And yet, people bought them in packs to give as gifts. One reason you don’t give a puppy as a gift is because it comes with future expense.
Don’t gift ads.
Ads are a cost you pay the brand every time you give them attention. If you find subscription apps insulting than Facebook should feel like a knife wound. Facebook, I don’t have sympathy for lost revenue caused by Apple’s privacy policy because you don’t want me to have control over how much I pay.