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Facebook is shutting down its Face Recognition system and will delete the facial data of more than 1 billion of its users, Facebook parent company Meta announced this morning.

facebook-facial-recognition-disabled.jpg

People who opted in to Face Recognition will no longer be automatically recognized in photos and videos, and their facial recognition templates will be deleted.

According to Facebook VP of Artificial Intelligence Jerome Pesenti, Facebook is making this change because it needs to weigh the positive use cases for facial recognition against growing societal concerns" as regulators "have yet to provide clear rules."

Facial recognition has been available on Facebook since 2011, and at the time that it debuted, Facebook turned the feature on automatically for more than 500 million people. The option, called Tag Recognition at the time, was designed to recognize Facebook users in photos and videos posted by other users, tagging all of the people in the photo.

There were immediate privacy concerns with the launch of the feature, which have persisted to this day. Facebook in December 2017 introduced an expanded Face Recognition feature and with it, an opt-out option.

Facebook says that more than a third of Facebook's daily active users have facial recognition enabled, and the change required "careful consideration." It will disable an Automatic Alt Text feature for blind users that automatically provided the names of people in photos.

Though Face Recognition in its current incarnation is shutting down, Facebook will continue to work on facial recognition technologies.
Looking ahead, we still see facial recognition technology as a powerful tool, for example, for people needing to verify their identity, or to prevent fraud and impersonation. We believe facial recognition can help for products like these with privacy, transparency and control in place, so you decide if and how your face is used. We will continue working on these technologies and engaging outside experts.

But the many specific instances where facial recognition can be helpful need to be weighed against growing concerns about the use of this technology as a whole. There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use. Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.
Face Recognition and the features that it enables will be officially removed "over the coming weeks." When disabled, people will no longer be automatically recognized in photos, and will no longer see suggested tags.

Article Link: Facebook Shuttering Facial Recognition System, Will Delete Data From Over a Billion Users
 
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IIGS User

macrumors 6502a
Feb 24, 2019
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Facebook is evil, and I don't believe for one second they're saying they are deleting this information out of the kindness of their heart. They have a reason other than social responsibility.

I also believe beyond a doubt that back ups, secretly stuffed away someplace exists.

None of these companies is actually honest with their users about data privacy, or corporate governance, or social responsibility. None of them do anything for the end user.

You are the product, the shareholders are the ones that benefit. Every time.

Facebook ain't deleting nuthin'....
 

mrz_V1

macrumors newbie
Jun 29, 2016
24
40
They could shutdown today and there will still be people out there complaining about it. I'm convinced the people that live and breathe to hate facebook are the ones logging in everyday posting about how much they hate it, following toxic people and pages, and then in turn telling everybody how bad the experience is. Google has an entire operating system for them to track your use and hardly anyone even mentions it.. Google is the OG of privacy invasion and they seem to get little coverage these days.
 

Realityck

macrumors 603
Nov 9, 2015
6,206
9,066
Silicon Valley, CA
People who opted in to Face Recognition will no longer be automatically recognized in photos and videos, and their facial recognition templates will be deleted.

According to Facebook VP of Artificial Intelligence Jerome Pesenti, Facebook is making this change because it needs to weigh the positive use cases for facial recognition against growing societal concerns" as regulators "have yet to provide clear rules."
Great that they are backing away from this.
 

Derekuda

Suspended
Oct 2, 2004
370
1,382
They could shutdown today and there will still be people out there complaining about it. I'm convinced the people that live and breathe to hate facebook are the ones logging in everyday posting about how much they hate it, following toxic people and pages, and then in turn telling everybody how bad the experience is. Google has an entire operating system for them to track your use and hardly anyone even mentions it.. Google is the OG of privacy invasion and they seem to get little coverage these days.
You act as if apple is some saint. You are naive if you think apple doesn't track your stuff. What you buy in the app store, how much you spend on your apple card, how many times you ask siri to call your mom (because she just can't get the pronunciation correct). Apple loves to shove privacy marketing all over their ads with how they don't let "other" companies look at your data, but i guarantee that excludes themselves.
 

BuddyTronic

macrumors 68000
Jul 11, 2008
1,731
1,295


Facebook is shutting down its Face Recognition system and will delete the facial data of more than 1 billion of its users, Facebook parent company Meta announced this morning.

facebook-facial-recognition-disabled.jpg

People who opted in to Face Recognition will no longer be automatically recognized in photos and videos, and their facial recognition templates will be deleted.

According to Facebook VP of Artificial Intelligence Jerome Pesenti, Facebook is making this change because it needs to weigh the positive use cases for facial recognition against growing societal concerns" as regulators "have yet to provide clear rules."

Facial recognition has been available on Facebook since 2011, and at the time that it debuted, Facebook turned the feature on automatically for more than 500 million people. The option, called Tag Recognition at the time, was designed to recognize Facebook users in photos and videos posted by other users, tagging all of the people in the photo.

There were immediate privacy concerns with the launch of the feature, which have persisted to this day. Facebook in December 2017 introduced an expanded Face Recognition feature and with it, an opt-out option.

Facebook says that more than a third of Facebook's daily active users have facial recognition enabled, and the change required "careful consideration." It will disable an Automatic Alt Text feature for blind users that automatically provided the names of people in photos.

Though Face Recognition in its current incarnation is shutting down, Facebook will continue to work on facial recognition technologies.Face Recognition and the features that it enables will be officially removed "over the coming weeks." When disabled, people will no longer be automatically recognized in photos, and will no longer see suggested tags.

Article Link: Facebook Shuttering Facial Recognition System, Will Delete Data From Over a Billion Users


Yah - do it first and find out about the ethics and stuff later. As long as you can make a buck before society and governments clue in - it's fair game to make big bucks until they figure it out. /sarcasm
 

MysticCow

macrumors 65816
May 27, 2013
1,431
1,546
Can we trust them to actually shut down and delete this facial data?

Well....
Though Face Recognition in its current incarnation is shutting down, Facebook will continue to work on facial recognition technologies.

That would be a NOPE! It's still coming, just more insidious than the open attempt they made at facial recognition. And you have two choices--use it or stop using Facebook!
 

4jasontv

Suspended
Jul 31, 2011
6,272
7,539
You act as if apple is some saint. You are naive if you think apple doesn't track your stuff. What you buy in the app store, how much you spend on your apple card, how many times you ask siri to call your mom (because she just can't get the pronunciation correct). Apple loves to shove privacy marketing all over their ads with how they don't let "other" companies look at your data, but i guarantee that excludes themselves.
I might be in the minority here but I believe there is a difference between using a customer's data to make your own products and services better vs treating people like products with constantly diminishing value. Facebook isn't bad because they collect data. They are bad because they sell it without any contemplation over who is paying for it. Had they become a universal login and discovery service the perception of their brand would be more like Apple's reputation. As it is I see them as very different companies.
 
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