FB provides an advertising platform for zillions of small businesses. People on this forum keep pooping on Google, FB, and Insta, but it's those companies that actually allow individuals to run a profitable small business that competes with the big online shops. People on this forum also complain about Google and FB's privacy invasion that allows targeted advertising. But if you look at it from a small business perspective, the business doesn't want to waste it's time and money advertising to anyone that won't be interested in the product, so targeted adverting is actually best for everyone. The businesses only spend on ads to people who are interested, and people only get ads about things they are likely to be interested in. If you are a small business, then you can only possibly sell to people if the people know your product exists. Sure, people can search on google, but your product won't necessarily come up high on their search, so the business can only reach them with targeted ads, especially the smaller and newer the business is. I'm not a great fan of FB per se, but in this case, I think they are dead right, Apple are being sneaky and greedy, as usual of late, and creating a situation where all the small businesses will have to pay Apple in order to reach customers. And Apple are into creating a monopoly situation so they can pump up the Apple tax, so it's bad bad news for small businesses.