Would you mind elaborating?
Sure we live in data filled world, but lets step back into the old times before the internet and computers existed. Say I run a ice cream shop, overtime, I notice young adults between the age of 20-25 likes my ice cream the most. Now, as a business, why can't / wouldn't / shouldn't I focus on selling my ice cream to this demographic? Say, by opening stores near colleges with people around this age group, or tell friends and families to come shop here if they have friends or families in this age group.
Are you suggesting I should ignore the behavior and best practices I've learned by running my business, and continue to try and sell my ice cream to people of all ages?... Or are you suggesting there's something wrong with optimizing my business to maximize value between my customers and the product and services I offer?