Does anyone consider that *maybe* everyone at Apple is *very* excited for FaceTime? They have gotten to play around with it and maybe it is *really* good!
Their overreaction might seem goofy now, but when we got our hands on it, maybe we will just smile along with them?
I think there needs to be some perspective here. Maybe they are really excited about it because the execution is flawless! What do I know? I haven't played around with it yet! But if they are actually really excited for the work they have put into it (the camera integration like flipping from front to back, work on making it an open standard, etc...), then I think it is great for them to actually fully believe in their product. Wouldn't it be kind of silly for them to roll this out and not be excited about it?
If Steve, Scott, and Jony all really believe in it, maybe there is something more to it. They have tested it, and maybe they have worked on more stuff that we will see later. It may have been marketing, but their reactions all seemed genuine to me. Maybe I am just a sucker, but I really think there is something more here. The combination of the the beauty of the hardware, the amazing OS, and now an open standard for video calling may have made them fall in love with it.
We can all sit back and say that video calling has been here for years, but have any of us experienced the power of the product as a whole? When we get it in our hands, it may just put a smile on our faces too.
EDIT:
Sorry about the overuse of *'s in my first sentence. Now that I read it again it is kind of annoying! I won't edit them out because I feel bad about possibly changing the context of my post!