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macrumors bot
Original poster
Apr 12, 2001

With the upcoming launch of the iPhone X in November, Apple is preparing to debut an all-new biometric security feature called "Face ID." By using half a dozen front-facing sensors and an enhanced camera system, the iPhone X will be able to project more than 30,000 invisible dots onto your face, create a precise map of what it sees, and remember it so that all you have to do to unlock the iPhone X is look at it with your eyes open, and swipe up on the Lock Screen.

Although it's yet to be seen if this feature will be "well received" by users, a new report by Bloomberg today cites a few startups in the technology industry that have noticed Apple's influence already beginning to make waves in the face-scanning technology market. These startups -- which specialize in technology related to facial recognition systems -- say they have "already seen a pickup in demand" from certain companies interested in their technology, starting soon after iPhone X event day on September 12.


George Brostoff, CEO of one such startup called Sensible Vision, told Bloomberg that Apple's Face ID/iPhone X announcement "makes companies like Motorola, like LG come knocking on the doors of companies like ours." Brostoff said that the company is now fielding calls from potential buyers, including talks with "virtually all of the world's phone manufacturers," with expectations set for the startup to be sold to one of these interested parties -- which excludes Apple -- within a year.
While not everyone will buy the $999 high-end iPhone, rival electronics makers are already trying to figure out how they can incorporate the technology in their offerings. Startups selling their own versions of facial recognition say they've already seen a pickup in demand since Sept. 12, when Apple announced the iPhone X, aka 10.

"We now have a leader like Apple acknowledging that this makes sense," said George Brostoff, chief executive officer of SensibleVision Inc., a Cape Coral, Florida-based startup that makes software for tablets and smartphones. "This makes companies like Motorola, like LG come knocking on the doors of companies like ours."
Looking forward, research firm Crone Consulting LLC reported that facial recognition will account for "more than half of all [device] log-ins" over the next three to five years, including users authorizing mobile banking apps and payments. In terms of earnings, researchers at MarketsandMarkets predicted that the market for Face ID-like biometric security systems will double from the $3.35 billion it made in 2016, to $6.84 billion in 2021.

Apple software engineering chief Craig Federighi has made the rounds since the September 12 keynote event, assuring users that Face ID is "incredibly reliable," "very fast," and it "just works." He's said that he understands user uncertainty over the new feature, but these concerns will "melt away" once they get the iPhone X in their hands. In terms of security, Apple has also said that your face is saved only to the iPhone X and not accessible by anyone who doesn't have access to the device.

According to Federighi, all of these behind-the-scenes Face ID features come together flawlessly: "You don't even think about it," he said.

Article Link: Facial Recognition Startups Report Increased Interest in Their Tech After Apple's Reveal of Face ID


Dec 7, 2013
What if, one shaves clean their foot long beard? That's the test I wanna know.

Edit: {Can't I have a damn curiosity? People really are invested in Apple from MacRumors}
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macrumors G3
Sep 22, 2012
Andover, UK
Even Phil said in the keynote wireless charging will become more popular now that iPhone has it. And it’s true, Apple has a good following. They have pretty high credibility.

It's funny with some of these technologies.... on one hand you have the "Oh Apple, welcome to the party, finally :rolleyes:" brigade, while secretly also thinking "Yay, now Apple are onboard, this technology will take off big time"

Like Apple Pay and NFC payments.


macrumors regular
Jul 20, 2011
I still wouldn't use facial ID to unlock my iPhone...I still don't like that idea...I may use it for apps...not to unlock it.


macrumors 68000
Nov 19, 2012
Whilst it is inevitably true to some extent, the articles credibility is somewhat flawed by the usual positive "it's all going great" marketing BS that gets said by all small firms.

I mean, how many startups when asked are going to say "Nope, heard nothing. Still hoping" etc..


macrumors 68020
Mar 10, 2003
I have a beard as well, that is a concern to me too!

If there is a massive change to your face, can't you just enter your passcode and re-setup Face ID? Will this be a repeated thing, every day? Sort of like asking what if i need to wear (capacitive) gloves one day! Well, I guess i'll punch in the passcode that day. What if I break all my fingers and my Touch ID hand is in a cast? Well, i'll enter the passcode then set up fingers on my other hand.


macrumors regular
Jul 20, 2011
The beard may grow gradually, over time, but then, my question. Surprised, no one asked.
Then there is the whole here today gone tomorrow.
What concerns do you have about it? Are you worried about unreliability, or false positives, or is it something else?
Mostly the whole privacy issue. I have no issues with passcode to get in to my iPhone. As I stated, I would use it for apps, just not to unlock my my phone. It is definitely not unreliability issue...I viewed the "screw up" as a positive that the program and everything functioned as designed.

I use touch ID on apps on my 6+...just for apps. I like having two security levels for my info.
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macrumors 601
Jun 16, 2009
Brooklyn, NY
It's funny with some of these technologies.... on one hand you have the "Oh Apple, welcome to the party, finally :rolleyes:" brigade, while secretly also thinking "Yay, now Apple are onboard, this technology will take off big time"

Like Apple Pay and NFC payments.
Google wallet was around for awhile with NFC, but no one used it or cared.

Great for competition, especially since Samsung pay actually surpassed Apple pay with usability (Works with magnetic strip)


macrumors regular
Mar 22, 2011
Face-ID is more secure than Touch-ID, According to Apple It is estimated that the accuracy of Face ID will be 1 in 1,000,000 when compared to the 1 in 50,000 of Touch-ID fingerprint.
View attachment 719295

These statistics are based on the entire human population. Apple has said that the accuracy is significantly lower for members of your family and it cannot tell the difference between identical twins, whereas members of the same family do not have similar fingerprints.

I can't speak for others, but on my list of people I don't want going through my phone, my family ranks pretty highly.
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