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This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more.

There has been an avalanche of rumors about this year's fall season and what Apple has planned for the remainder of 2021. The cloud of product rumors can make it hard to stay updated with what new devices to expect and when. To help, we've created this guide for MacRumors' readers that outlines what events we could see and what we should expect.

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Apple's last event was the Worldwide Developers Conference in June, which focused on upcoming updates to iOS, iPadOS, macOS, tvOS, and watchOS. Before that, the company's first event of 2021 focused on new products was held on April 20 and included the M1 iPad Pro, iMac, and more.

Due to the global health crisis, both 2021 and all events of 2020 have been held virtually online. Under normal circumstances, Apple would have held standalone events at the Steve Jobs Theater in Apple Park, with a live audience consisting of Apple employees, members of the media, special guests, and others. While some may have hoped that the 2021 iPhone event would be held in person following five virtual online events, that's highly unlikely to be the case.

iPhone 13 Apple Event

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The global health crisis last year not only required Apple to hold its typically in-person events online, but it also delayed the launch of the iPhone 12 to October, one month behind the usual schedule. Every September, Apple has released its new iPhones, but lockdowns and suppliers' restrictions meant that timeframe wasn't met. This year, though, things are looking different.

Multiple reports from credible outlets and journalists have pointed to Apple releasing its new iPhones on time in September this year. Apple last released its flagship iPhone in September 2019, with an event at Apple Park on September 10. Apple tends to have its events on Tuesdays, previously to give members of the audience sufficient time to travel to California to attend the product announcement. Still, even now, with digital events requiring no such travel, Apple has stuck to a preference of Tuesday.

Knowing that, we can make some educated guesses as to when Apple will hold its iPhone event this year. This September, Tuesdays will land on the 7, 14, 21, and 28. Looking at Apple's pattern of holding events towards the middle of the month, it's a reasonable guess to assume that the 2021 iPhone event could be held on Tuesday, September 14.

Of course, this is all speculation. However, Apple is one to stick to a strict routine when it comes to scheduling events, and such predictions based on the company's previous event planning behavior have proven accurate. With the date possibly set, here's what we can expect:

  • iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max: Expect significant new camera features, more advanced displays, improved performance, battery life, and smaller hardware changes.
  • Apple Watch Series 7: May include a complete redesign featuring smaller display bezels and flat edges, more advanced health tracking capabilities, and bolstered internals.
  • Third-Generation AirPods: The next generation of the standard AirPods could feature a design more in-line with the AirPods Pro with silicone ear tips, a redesigned charging case, and improved connectivity. The new AirPods have been rumored for some time, with recent reporting suggesting a launch alongside the new iPhone 13.

Apple could, ultimately, decide to include more in its September event. However, given the event's mainstream coverage, it may want to focus on its more popular products rather than reveal other new devices such as upcoming Apple silicon Macs.

Apple Silicon Mac Event

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This year, one of the most rumored and highly anticipated product releases is the redesigned 14 and 16-inch MacBook Pro. The new laptops are expected to feature the most radical redesign to the MacBook Pro since 2016, with new ports, the death of the Touch Bar, a brand-new display based on mini-LED technology, and a powerful Apple silicon chip.

To anyone who follows the Apple news and rumor cycle, it will feel as if these MacBook Pros have been rumored for an eternity, but their long-awaited reveal is close. Last year, Apple announced its first Apple silicon chip, the M1, and an updated 13-inch MacBook Air, MacBook Pro, and Mac mini at a November event.

Apple is likely to follow a similar path this year, separating its iPhone and Apple Watch announcements from these new MacBook Pros. All credible reports suggest a launch before the end of the year. While it's harder to pinpoint a specific date for this event compared to the September iPhone event, there is a relative timeframe we can look into.

An account that goes by the name of "Dylan," which has shared accurate information in the past regarding Apple's plan, including details about the 24-inch iMac weeks before its launch, has stated the new MacBook Pros are set to launch in late October to early November. Here are the possibilities for when we could see an Apple silicon Mac event this year, based on that information:

  • Tuesday, October 19
  • Tuesday, October 26
  • Tuesday, November 9
An unlikely possibility is that Apple releases the new MacBook Pros through a press release on its website, similar to how it released the AirPods Pro in 2019 and updated iPad Pro in 2020. That, however, is highly unlikely as Apple will likely want to tout in an elegant way the new MacBook Pros, their design, and their powerful performance aimed at high-end professional users.

Surprise Third Event?

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In 2020, Apple held three separate events in the fall, with one focusing entirely on the redesigned iPad Air, 10.8-inch iPad, and Apple Watch. This year, Apple is working on a less significant round of updates to its iPad family. Rather than update two iPad models, Apple is expected to release only an updated iPad mini this fall.

Given this, it's unlikely Apple will hold an entire event dedicated to just a single iPad model. Instead, it may decide to include the iPad mini at its Apple silicon or iPhone event or none and release it via a press release.

What else is in store for 2021?

With new iPhones, Apple Watches, MacBook Pros, and AirPods all possibly awaiting a launch this fall, is there anything else? In short, probably not. While Apple is continuing to work on several other products, such as a larger Apple silicon iMac, they're not expected to be released until early 2022. Apple is also working on a redesigned Mac mini, Mac Pro, and MacBook Air, all expecting a release next year.

For a more comprehensive roundup of what else Apple is working on, be sure to check out our full 2021 Apple product guide.

Article Link: Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More
 

DHagan4755

macrumors 68000
Jul 18, 2002
1,822
4,575
Massachusetts
I was thinking that Apple would announce their MacBook Pros on/near NAB 2021 which runs October 9-13th.


Apple's going to really want to market these towards video creators & it's also worth noting a major rev to Final Cut Pro has been rumored for quite a long time now.
 

Cosmosent

macrumors 68020
Apr 20, 2016
2,315
2,691
La Jolla, CA
1.) iPhones with TouchID under Glass !

2.) iPhones with Wi-Fi 6E support !

Those are the ONLY product attributes that have Game Changer potential, & the potential to move the needle (WRT iPhone Unit Sales) !
 
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Wafles

macrumors newbie
Aug 6, 2021
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This could be the year I get an Apple Watch, if it looks less bulky/nerdy. I’m sceptical about the flat edges, it doesn’t seem comfortable for a wristwatch but only experience will tell I guess. Pretty excited

My iPhone XS is still functioning like new so I hope I can keep that one for another 2 years as there is 0 reason to upgrade really.
 
Thank you for this article MacRumors! Very well written and analyzed.

Let's GO!!! This has been a hard year when it comes down to leaks. Next following month will be very exciting and anticipating. Fasten your seatbelts and save up your $$$ as much as you can. This is going to be an expensive year.

I will be ordering a new Apple Watch, New iPhone Pro Max, MacBook Pro 16” model. Of course, all maxed out models.

Apple! My hard-earned taxed American dollars along with an Apple Card is ready to take the hit!! Please, take my money from me, Apple.

Update: Some people really took it the wrong way. I was just trying to tell everyone I’ve been saving since last year to upgrade all my Apple devices this Fall. I decided to add a different picture to motivate ya’ll and get ya’ll excite to upgrade with me. Get y’all wallets ready ?

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dgdosen

macrumors 68020
Dec 13, 2003
2,287
941
Seattle
The longer they wait to release high end MBPs, the higher the expectation will be that they're based on the A15 gen cores.
 

Realityck

macrumors 601
Nov 9, 2015
4,753
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Silicon Valley, CA
Oh god, if we have to wait until mid October till M1 16’ comes out I’m just gonna buy a 13’ now lol. Timing sucks for anyone who’s starting semester in September.
Even if it announced late Oct into November you still have a similar delay to them being available as the April M1 24" iMac had. So think of all this being more available December into February for delivery. Just unreal demand to contend with if they are M2 based.
 
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Even if it announced late Oct into November you still have a similar delay to them being available as the April M1 24" iMac had. So think of all this being more available December into February for delivery. Just unreal demand to content with if they are M2 based.
Not unless if you plan to place an order right away. But products will definitely will be back ordered.
 

jerryk

Contributor
Nov 3, 2011
7,205
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SF Bay Area
I was thinking that Apple would announce their MacBook Pros on/near NAB 2021 which runs October 9-13th.


Apple's going to really want to market these towards video creators & it's also worth noting a major rev to Final Cut Pro has been rumored for quite a long time now.
Apple seems long ago to quit worrying about trade shows. Apple is important enough to get the tech press to come to them, rather than the other way around. That lets Apple indoctrinate the press with the Apple message and only the Apple message.
 
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Wedlock

macrumors member
Jul 27, 2010
59
45
St Willebrord , The Netherlands
There is no way that Apple would hold an event just to release two macbook pro’s, even if they are very populair and long awaited products.

My guess is that they will release the iPad Mini and the Mac Mini “Pro” along side these macbook pro’s to have an even 4 products.
They will launch Macbook Pro’s first and a couple of weeks later the new Mac Mini…..just my thoughts.
 

Realityck

macrumors 601
Nov 9, 2015
4,753
6,595
Silicon Valley, CA
Apple seems long ago to quit worrying about trade shows. Apple is important enough to get the tech press to come to them, rather than the other way around. That lets Apple indoctrinate the press with the Apple message and only the Apple message.
Guess most people tend to forget that Apple had their own shows (MacWorld) for several years (2014 being the last show) until they found they could use the internet along with Apple stores to bring the world to the them in a pinch. ;)
 
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jerryk

Contributor
Nov 3, 2011
7,205
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SF Bay Area
Guess most people tend to forget that Apple had their own shows (MacWorld) for several years (2014 being the last show) until they found they could use the internet to bring the world to the them in a pinch. ;)
The MacWorld Expo was not run by Apple. It was run by the IDG publishing group, publishers of MacWorld. It was IDG that suspended the Expo.

Apple organizes and runs WWDC each Spring.
 
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