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The MacWorld Expo was not run by Apple. It was run by the IDG publishing group, publishers of MacWorld. It was IDG that suspended the Expo.

Apple organizes and runs WWDC each Spring.
By stating they had their own shows, I didn't imply it was ran by Apple. But now they certainly have turned the corner and host events that are totally Apple productions.
 
By stating they had their own shows, I didn't imply it was ran by Apple. But now they certainly have turned the corner and host events that are totally Apple productions.
Got it. And I agree. Apple is so big that anything that they do does is a big deal. Any announcement will be on the front page of most news and tech sites a few minutes after the announcement is made.
 
I will probably be getting the iPhone 13 Pro Max and the new 16" MBP.

My concern is whether I should try and sell my 2019 16" now...I'm fairly confident that I'm going to like whatever they release and I don't think I should wait until after it's released to sell an Intel MBP. If for some reason they don't end up releasing a MBP, I still have a Windows PC to fall back on.
 
There is no way that Apple would hold an event just to release two Macbook pro’s, even if they are very popular and long awaited products.

To be fair... Apple "events" these days are now just prerecorded movies.

Sure there's still a lot of planning, writing, filming and editing... but they don't need to bring 1,000 journalists to the campus anymore... nor have hands-on areas.

It's because of these prerecorded movies that they could hold an "event" for just two Macbook Pros.

:)
 
Don’t you think it’s too far out knowing production is already in place this month.
As this article says,

... has stated the new MacBook Pros are set to launch in late October to early November. Here are the possibilities for when we could see an Apple silicon Mac event this year, based on that information:

  • Tuesday, October 19
  • Tuesday, October 26
  • Tuesday, November 9
I am selecting a November date. Just in time to get on everyone's Christmas gift list.
 
Dang it Apple! Stop taunting us with rainbows! Bring back the rainbow logo in macOS and on all products!

apple-ii-logo-01.jpg
 

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Apple seems long ago to quit worrying about trade shows. Apple is important enough to get the tech press to come to them, rather than the other way around. That lets Apple indoctrinate the press with the Apple message and only the Apple message.
I agree but my point was to upstage NAB. And that’s what I was thinking they’d do.
 
My only worry about such a late MacBook Pro event is that they are indeed... late.

If it has been a supply issue on screens and other components, I'm worried a M1X model may be short lived until M2X ships
 
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Thank you for this article MacRumors! Very well written and analyzed.

Let's GO!!! This has been a hard year when it comes down to leaks. Next following month will be very exciting and anticipating. Fasten your seatbelts and save up your $$$ as much as you can. This is going to be an expensive year.

I will be ordering new Apple Watch, New iPhone Pro Max, MacBook Pro 16” model. Ofcourse, all maxed out models.

Apple! My hard earned taxed American dollars along with an Apple Card is ready to take the hit!! Please, take my money from me, Apple.

View attachment 1817892View attachment 1817895
$7k?
 


This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more.

There has been an avalanche of rumors about this year's fall season and what Apple has planned for the remainder of 2021. The cloud of product rumors can make it hard to stay updated with what new devices to expect and when. To help, we've created this guide for MacRumors' readers that outlines what events we could see and what we should expect.

cook-april-2021-event-hype.jpg

Apple's last event was the Worldwide Developers Conference in June, which focused on upcoming updates to iOS, iPadOS, macOS, tvOS, and watchOS. Before that, the company's first event of 2021 focused on new products was held on April 20 and included the M1 iPad Pro, iMac, and more.

Due to the global health crisis, both 2021 and all events of 2020 have been held virtually online. Under normal circumstances, Apple would have held standalone events at the Steve Jobs Theater in Apple Park, with a live audience consisting of Apple employees, members of the media, special guests, and others. While some may have hoped that the 2021 iPhone event would be held in person following five virtual online events, that's highly unlikely to be the case.

iPhone 13 Apple Event

iPhone-13-Dummy-Thumbnail-2.jpg

The global health crisis last year not only required Apple to hold its typically in-person events online, but it also delayed the launch of the iPhone 12 to October, one month behind the usual schedule. Every September, Apple has released its new iPhones, but lockdowns and suppliers' restrictions meant that timeframe wasn't met. This year, though, things are looking different.

Multiple reports from credible outlets and journalists have pointed to Apple releasing its new iPhones on time in September this year. Apple last released its flagship iPhone in September 2019, with an event at Apple Park on September 10. Apple tends to have its events on Tuesdays, previously to give members of the audience sufficient time to travel to California to attend the product announcement. Still, even now, with digital events requiring no such travel, Apple has stuck to a preference of Tuesday.

Knowing that, we can make some educated guesses as to when Apple will hold its iPhone event this year. This September, Tuesdays will land on the 7, 14, 21, and 28. Looking at Apple's pattern of holding events towards the middle of the month, it's a reasonable guess to assume that the 2021 iPhone event could be held on Tuesday, September 14.

Of course, this is all speculation. However, Apple is one to stick to a strict routine when it comes to scheduling events, and such predictions based on the company's previous event planning behavior have proven accurate. With the date possibly set, here's what we can expect:

  • iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max: Expect significant new camera features, more advanced displays, improved performance, battery life, and smaller hardware changes.
  • Apple Watch Series 7: May include a complete redesign featuring smaller display bezels and flat edges, more advanced health tracking capabilities, and bolstered internals.
  • Third-Generation AirPods: The next generation of the standard AirPods could feature a design more in-line with the AirPods Pro with silicone ear tips, a redesigned charging case, and improved connectivity. The new AirPods have been rumored for some time, with recent reporting suggesting a launch alongside the new iPhone 13.

Apple could, ultimately, decide to include more in its September event. However, given the event's mainstream coverage, it may want to focus on its more popular products rather than reveal other new devices such as upcoming Apple silicon Macs.

Apple Silicon Mac Event

16-inch-macbook-pro-m2-render.jpg

This year, one of the most rumored and highly anticipated product releases is the redesigned 14 and 16-inch MacBook Pro. The new laptops are expected to feature the most radical redesign to the MacBook Pro since 2016, with new ports, the death of the Touch Bar, a brand-new display based on mini-LED technology, and a powerful Apple silicon chip.

To anyone who follows the Apple news and rumor cycle, it will feel as if these MacBook Pros have been rumored for an eternity, but their long-awaited reveal is close. Last year, Apple announced its first Apple silicon chip, the M1, and an updated 13-inch MacBook Air, MacBook Pro, and Mac mini at a November event.

Apple is likely to follow a similar path this year, separating its iPhone and Apple Watch announcements from these new MacBook Pros. All credible reports suggest a launch before the end of the year. While it's harder to pinpoint a specific date for this event compared to the September iPhone event, there is a relative timeframe we can look into.

An account that goes by the name of "Dylan," which has shared accurate information in the past regarding Apple's plan, including details about the 24-inch iMac weeks before its launch, has stated the new MacBook Pros are set to launch in late October to early November. Here are the possibilities for when we could see an Apple silicon Mac event this year, based on that information:

  • Tuesday, October 19
  • Tuesday, October 26
  • Tuesday, November 9
An unlikely possibility is that Apple releases the new MacBook Pros through a press release on its website, similar to how it released the AirPods Pro in 2019 and updated iPad Pro in 2020. That, however, is highly unlikely as Apple will likely want to tout in an elegant way the new MacBook Pros, their design, and their powerful performance aimed at high-end professional users.

Surprise Third Event?

iPad-mini-pro-feature-2.jpg

In 2020, Apple held three separate events in the fall, with one focusing entirely on the redesigned iPad Air, 10.8-inch iPad, and Apple Watch. This year, Apple is working on a less significant round of updates to its iPad family. Rather than update two iPad models, Apple is expected to release only an updated iPad mini this fall.

Given this, it's unlikely Apple will hold an entire event dedicated to just a single iPad model. Instead, it may decide to include the iPad mini at its Apple silicon or iPhone event or none and release it via a press release.

What else is in store for 2021?

With new iPhones, Apple Watches, MacBook Pros, and AirPods all possibly awaiting a launch this fall, is there anything else? In short, probably not. While Apple is continuing to work on several other products, such as a larger Apple silicon iMac, they're not expected to be released until early 2022. Apple is also working on a redesigned Mac mini, Mac Pro, and MacBook Air, all expecting a release next year.

For a more comprehensive roundup of what else Apple is working on, be sure to check out our full 2021 Apple product guide.

Article Link: Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More
Only thing of interest to me is the new iPhone my old phone is having occasional problems. It's been five years so time to get a new phone. I'm interested in the new M2 or whatever they called spec's especially how much of a RAM increase to go with, but no interest in buying at this time.
 
New MacBooks - back to school promo ends September 27, 2 weeks return policy takes us to Monday October 11. One week for ppl not to be shocked by new models appearing and we end up at Tuesday October 19 2021. Just saying 😉

The vast majority of BTS sales are long before the end date, and how many kids are going to return an MBP they bought for $400 off — and go several weeks without a computer during the school year — so they can get a 2021 model?
 
Dang it Apple! Stop taunting us with rainbows! Bring back the rainbow logo in macOS and on all products!

View attachment 1817920
I loved these old Apple logos! I grew up seeing them on my parents computers.

A popular mod on the old MacBooks with the light up logo was to replace the white translucent plastic with a rainbow logo, for a magical glowing Apple rainbow logo. I thought about doing mine but didn’t have the skills to do the mod at that time.

It would be so cool if Apple bought back the rainbow. And of course Tim Cook being gay I’m sure he’s thought about it for a while.
 
I know you probably didn’t mean to make me think if this but every time I see mentions of Axolotls I immediately think of Axolotl
 
The vast majority of BTS sales are long before the end date, and how many kids are going to return an MBP they bought for $400 off — and go several weeks without a computer during the school year — so they can get a 2021 model?
High and lower schools have already started. And a number of Colleges start before labor day.
 
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