Well, were not quite there yet, but let me ask you, are you willing to have all your privately stored data, incl. banking info, or perhaps details about your political inclinations, sexual preferences, employment history, marital woes, calendars perhaps with appointments alluding to health problems (perhaps even mental health), etc, etc, hacked into by not only US authorities but literally anyone in the world?
Apple's pride and joy is the security of their hardware, software and services, evidenced by features such as strong encryption, Passcodes, Activation Lock, Touch ID-the most technologically advanced fingerprint security, Two-step verification, and the as yet unassailed Secure Enclave in iPhones, the latter the main reason so many retailers and (usually conservative and slow to come on board) banks have seen the 'light' that as far as security is concerned, ApplePay was the way to go, and this despite the fact joining and accepting ApplePay would cost them more.
Companies manufacturing desktops, laptops, tablets and smartphones are a dime a dozen, but none have the (deserved) security reputation that Apple enjoys.
You don't expect them to roll over and give away the farm, without putting up a good fight first, do you?
Their security reputation is one of the major cornerstones of their business.