Sorry to see your 2-day old MBP damaged like that... I know the feeling, because I dropped my bag in a hurry to catch a plane and the corner hit the ground damaging my MBP inside as shown in the picture below. All the ports were functioning OK, so I used it for 11 months after that... Last week, I left it at an authorized Apple repair center to get a price quote to replace the bottom part. To my surprise, they called me the next day and said that it will be covered under warranty! I got it back 24 hours later and it was like brand new!
I am not saying that they will repair yours under warranty, but you never know.
As for the repair cost... As mentioned before the entire screen assembly needs to be replaced and it costs around $800+labor. It's the "beauty" of the MBP design, right? When I used to have DELL XPS laptops, they sent me new LCD screens under warranty and I replaced them myself
Good luck with your repairs. If the price is more than $1K at the Apple Store, you can always ask any reputable Apple authorized repair center in your area to see if they can fix it for around $1K if that's the most AMEX will cover.